This year, Goldilocks celebrates 50 Golden Years of being the country’s number one bakeshop, having opened its doors to the public last May 15, 1966. Since then, Goldilocks has become a Filipino icon and a cherished family tradition for generations of customers. As part of its ongoing festivities, Goldilocks has lined up delightful activities through its Birthday Caravan, including a two-day visit to Enchanted Kingdom. Employees, friends, loyal customers, and members of traditional and online media were treated to a carefree and fun-filled experience at the amusement park, in keeping with the celebratory atmosphere of the 50th year anniversary. The Goldilocks Birthday Caravan is one of many initiatives that the Philippines’ best-loved bakeshop has undertaken this year, in order to commemorate five decades filled with sweet moments and countless Filipino celebrations. Even after half a century of leadership, however, Goldilocks is still moving forward, finding new and innovative ways to serve its next generation of customers.