A Walk Down Memory Lane: Kenwood

Kenneth Wood founded the company in 1947 as he cleverly redesigned the electric toaster to allow user to toast both sides without touching the bread.

He completely revolutionized post-war kitchens with Kenwood Chef in 1950.

Kenwood went international at the ripe year of 1956 with 1.5million turnover, employing 400+ people and producing wide range of domestic appliances.

Kenwood Chef became a Style Icon in 1960, and outgrows its headquarters in Woking and hence moved in to Havant in 1962. They take over the public transport in 1970.

In the Digital age of 1973, Kenwood became the 1st manufacturer to introduce electronic speed control. They launch their food processer de luxe in 1979 and Kenneth Wood became a legend when he died in 1990 at the age of 81.

Kenwood joined De’Longhi group in 2000 and celebrated their 60th anniversary in 2007 with over 40 countries and 200+ product models.

2016, Kenwood reached the shores of the Philippines with a bang, read more here.

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Here are the main profiles for #KenwoodPHLaunch:

Darren Wullen

A graduate of the University of Northumbria at Newcastle. 1st class BA (Hons) Design for Industry. 1992-1996. Highly motivated and passionate about design, for me the design process begins with an understanding of the user needs and aspirations, gathering insight through observation of user’s behaviours to deliver emotion ally rich user experiences and relevant design solutions. In my career to date I have had the opportunity to practice Industrial Designer in both Design Consultancy (Atkinson Design Associates, Random Product Design and The Alloy) and In-house Corporate Design Groups (Nortel, Powerbox International and De’Longhi Group). My expertise covers a variety of different disciplines; ranging from small electrical & domestic appliances, housewares, power tools and communication s devices, interior design, furniture design, environmental lighting design and airline seating. My design experience draws together consumer insight, trend analysis, brand strategy, creative empathy, creative visioning and technical expertise, allowing me to deliver innovative design solutions and product realization. With a proven track record of driving real organizational change through design excellence, creative thinking and user focused design solutions; my designs have received critical acclaim, winning prestigious design awards (IF & Red Dot) and achieving great commercial success.
In my role as a designer I have also gained substantial project management, team leader and administration skills. With my ability to inspire and enthuse people with ideas I have a flair for promoting design practice and the value of design to business, as a means of differential in the marketplace and a way of g rowing market share. I take pleasure in leading and mentoring other creative minds. In addition to actively designing I have, for a number of years had responsibility for guiding Industrial Designers, enabling individual potential to be unlocked and developed. This leadership role is a challenging and rewarding one, directing a team that is confident of its skills and works collaboratively to deliver design excellence. In addition to my practice as an Industrial Designer, I am also a visiting lecturer to the schools of Industrial Design at the University of Northumbria at Newcastle, Huddersfield University, Sheffield Hallum University, The University for the Creative Arts at Farnham and ISD in France.

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Martin Johns

Martin Johns has been Kenwood’s Development Chef for the past seven years. Working closely with the new product development and research & development departments, Martin’s role involves working on new culinary concepts, helping to translate them to new machinery, and recipe development. Martin also judges several national competitions and works closely with some of the best chef in the UK as well as internationally. After graduating with a BSc in Economics and Computing, Martin entered a managerial career in the NHS attaining a postgraduate Diploma in Management from the Canterbury Business School. However, after several years Martin followed his true love and retrained as a chef. He attained a first class degree in International Culinary Arts Degree from the London School of Hospitality at the University of West London. Working mainly on the South Coast of England, Martin has worked in a variety of establishments including the Goodwood Estate, and as the Pastry chef at Amberley Castle, West Sussex. Martin has always continued to develop and is at present undertaking a Master degree in Food science at London Metropolitan University.

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Paul F. Accornero

Paul Accornero is currently the International Commercial Director (MD) Asia Pacific & Americas for De’Longhi Kenwood APA Ltd. (a Division of De’Longhi Group) where he is responsible for all Group Subsidiaries, Business activities, Marketing Strategy, Brands and Operations across North America, South & Central America, and Asia Pacific, for De’Longhi Group (including De’Longhi, Kenwood & Braun Brands). As well as been responsible for Non-European (Regional) New Product Development.
Paul Accornero is a C-Suite executive with a significant International career (having worked as CEO / MD and Regional Director) in FMCG and Luxury branded businesses across Food & Beverage, Personal Care & Cosmetics, and Electrical Domestics & Large Appliances categories. He joined De’Longhi Group in 2008 as Commercial Director ROW (Rest of the World) for De’Longhi Appliances S.p.A (for De’Longhi Brand), one of the most successful European Consumer Appliances manufacturers in the world, where he was responsible for all Commercial activities across the Americas, Asia Pacific, Africa, and the Middle East for the De’Longhi Brand. In 2010 he was promoted to the position of International Commercial Director (MD) Asia Pacific & Americas for De’Longhi Group, and in 2014 also became responsible for Non-European (Regional) New Product Development. Since joining De’Longhi Group Paul has been responsible for the growth and expansion of De’Longhi, Kenwood and Braun Household Brands throughout the Region (in particular in the Americas and Asia Pacific), and currently occupies Board of Directors positions for several companies around the world. He has previously occupied President / CEO positions for local subsidiaries in Japan, Singapore, Malaysia, and USA in his career.
Prior to De’Longhi Group he was the General Manager of Commercial Policy & Strategy for L’Oreal Asia Pacific Region where he managed all Commercial activities for the L’Oreal Group across all AsiaPac markets (6 years). Prior to that he was the General Sales Manager (GM) for L’Oreal Australia P/L (5 years), worked for Simplot Australia P/L (formally Pacific Brands Food Group a division of Pacific Dunlop Limited) in various senior sales & marketing positions, and AquaVital Springwater Ltd at State Manager (GM). He started his career at Ernst & Young where he worked in both Audit, and Corporate Recovery & Insolvency Divisions.
Currently he is studying at Harvard University (Cambridge MA, USA) for a Graduate Certificate in Strategic Management at the Harvard Extension School, has a Bachelor of Commerce Degree (B. Comm) from the University of Queensland (St Lucia QLD, Australia), and attended INSEAD (France and Singapore campuses) as part of a Corporate Executive development program through CEDEP (Center for European Executive Studies). He is a Fellow of the Institute of Directors (FIOD), a Fellow of the Chartered Institute of Marketing (FCIM), and a CPA Australia Associate (CPA).
Paul Accornero is a Member of Chatham House (Royal Institute of International Affairs think tank), and Currently Alumni Ambassadors for Asia Pacific for the Faculty of Business, Economics and Law for the University of Queensland. He served in the Royal Australian Infantry Corps in the Australia Army Reserve (QUR).

Follow Kenwood on SNS:

Website: https:/KenwoodWorld.com

Facebook: https://www.facebook.com/KENWOODPH

Instagram: https://www.instagram.com/KenwoodPH




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