Korea’s premier online beauty shopping destination, Althea has provided the latest beauty trends, lifestyle and products to all of Southeast Asia’s beauty enthusiasts since 2015 at Malaysia by its founder Frank Kang, a serial entrepreneur and named it to Korea’s national flower.
“Did you know? Althea’s third official Southeast Asian country was the Philippines since 2016.”
Leading one-stop online K-beauty shop Althea, expanded to over 200 countries worldwide, has finally launched its very own line of products; one of which is to solve the mystery that comes in the Korean Skincare Routine. Many K-Beauty fans are overwhelmed, fazed and confused on the specific steps and procedures to complete the Korean skincare routine and that includes yours truly. Good thing, Hyeyoung Park, Head of Althea Brand thought about unravelling the secret and to, at last, share the proper way of doing it without a sweat! In the beauty industry, sharing is caring!
Appreciate other’s beauty without questioning yours.
10 different products to use in one sitting is overwhelming – and that’s an understatement most especially for beginners who wants to adopt the worldwide famous Korean beauty – supple, soft and radiantly glowing. Althea strips down to the bare essentials with this new skincare line, rolling the 10-step Korean skincare into 3 easy-peasy steps through Althea’s Bare Essentials – your skin’s simply perfect saviour!
Althea shreds the routine into bare essentials with this new skincare line and yours truly had the opportunity to get the complete line for a try-out. What I like about this line, as mentioned above, was that it compressed the many products into just three easy steps. Minimum products, minimum application, minimum time for an eminence result. Althea’s Bare Essentials focuses on the skincare fundamentals and most essentials. It was thoughtfully crafted, it promises to give the benefits of the infamous 10-step Korean skincare routine, rolled into 3 quick method.
“We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we’ve collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps – cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that, – additional”.
Althea Bare Essentials beauty hybrid products are pack with double punch, too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort.
“We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase ‘your skin completes makeup’,” Hyeyoung adds.
The Bare Essentials range consists of three hypoallergenic products suitable for any skin types
The Contour Cleanser 150g Php 300.00 Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with micro capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim face shape.
First whiff of this product brought me to a café serving lemon pie. A hint of this sweet-sour smell is enough to make me salivate, I stop myself from licking the viscous bit. Wet the face and massage it in circular motion. I can feel the micro capsules bursting and melting, scourging for dirt, dead skin cells, and oil; it left my face clean, but not itchy dry.
The Primer Water 200ml Php 550.00 Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.
Being a toner and a primer in one product, makes it friendly to my makeup budget, and beauty routine quicker as well. It felt a bit cold to the touch but it glides on smoothly to my face and neck area. It will took a little while to dry as the formula is a bit viscous, and while letting it dry, I could imagine it being absorbed by my skin, leaving the surface glow and even.
The Fixer Cream 50g Php 640.00 This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch.
It has a hint but not lingering smell of green tea; for tropical country like the Philippines, a pea size of this fixer cream could go a long way – entire face and neck. Soft to touch, hydrated skin without the sticky tacky feel.
With all 3 products are available for purchase under Php 1500, and made with only the best ingredients, it’s no surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement, there was a 10,000-person wait list for the products! But fret not – you can now get your hands on these highly coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an additional 10% off with a free special edition mirror if you purchase now so head on over to http://www.althea.kr today! #