How to Keep Your Ideas Alive: The Story of WD-40

Ideas, like people, are born and can die. Unlike people, ideas don’t face inevitable demise. Online collaboration tools are a life saver for good ideas. But before we get to the importance of online collaboration tools, let’s take a look at why it’s so important to keep your ideas from dying before their time.

Sadly, most of the ideas that come in and out of our heads do die. The constant “death cycle” of ideas is a loss for innovators and the general public. Think about it. How many of your “deceased” ideas represent untapped potential? Even an idea that doesn’t look like a clear winner can be lead to an important innovation.

Keeping an Idea Alive Through Team Collaboration: The Invention of WD-40

Let me give you an example of a “loser idea” that was thankfully not killed: WD-40. Invented in 1953, his lubricant makes countless heavy doors swing open effortlessly without getting stuck. It helps a multitude of mechanical devices to operate smoothly without corroding or seizing. Out cars, elevators, bicycles, and myriad other machines would function more poorly without WD-40.

Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Do you know why it’s called WD-40? Because WD-40 marked a laboratory’s 40th attempt to create the perfect anti-corrosive lubricant! Fortunately for all of us who have benefited from WD-40 in some way, inventor Norman Larsen and his team at the Rocket Chemical Company didn’t let their idea die. Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Today, WD-40 is a household name. Inventor Norman Larsen passed away in 1970, but his ideas may remain with us for another century, maybe more.

Use Online Collaboration Tools to Duplicate Norman Larsen’s Success

Right now, you may be thinking “So what?” Odds are that you do not manage a corporate laboratory. And it’s likely that and aren’t flanked by lab loyal assistants and company managers who are determined to keep your ideas alive.

So you might wonder how on earth Norman Larsen’s story applies to you. How can you use teamwork to give your ideas longevity and health? The truth is, you have something that Norman Larsen never did. You have the Internet.

The Internet is a place where you can build your own team. In the information age, inventors no longer have to wait for their own personal Rocket Chemical Company to hire them and help them keep their ideas alive.

Of course, going onto the Internet and building your own team is easier said than done. How can you share an idea on Facebook, for example, when everyone else is there to share photos of their meals and clips of their favorite TV shows? For that matter, is it really possible to share a new invention in just 140 characters on Twitter? And even if you could figure out how to do that, how can you locate the people on Twitter who will care about your idea?

This is where Zillable comes in. We’re a network for ideas, not for “social” personal musings. Zillable’s online collaboration tools help you find like-minded innovators so that your ideas can get the collaborative TLC they need. Sign up today!

Essilor Vision Foundation, Piolo Pascual launch Eye Can Succeed campaign

Program aims to help 10,000 Filipino students achieve their dreams through better vision

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Healthy eyesight is essential to learning and achieving success. It allows us to pick up skills and also enables us to achieve our tasks. Unfortunately, at least ten in every 100 Filipino students suffer from poor eyesight. This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.

` EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand. With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.

The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them. EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.

“Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo. “Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”

As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly. He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”

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This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, “It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”

Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”

The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight. For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.

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About Essilor Vision Foundation

The Essilor Vision Foundation (EVF) is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight. Its outreach programs aim to bring healthy vision to the most marginalized populations throughout the world, focusing in particular on children and women.

EVF Southeast Asia was incorporated on April 2014 in Singapore with Dr Vivian Balakrishnan, Minister of Environment as its Guest Of Honour. Following the success of Singapore, it has also launched many charity events in neighboring Asian countries such as Indonesia, Cambodia, Thailand, Laos, Myanmar and the Philippines. The foundation aims to improve vision needs for rural and under-served communities, and it continues to look for like-minded global, regional and/or local Non-Governmental Organisations (NGOs) to partner with in its charity vision initiatives which will bring greater social and economic impact to these communities.

Let Smart Parenting Be the Compass to Your Greatest Adventure!

At our “The First Year of Life Workshop” last November, moms and moms-to-be audibly gasped when Dr. Roselyne M. Balita, a pediatrician and founder of the Little Lamb’s Pediatric Wellness Place, said you could actually use edible oil (yes, that can mean cooking oil) to massage your baby. Sensing the disbelief, she continued, “With edible oil, there’s no danger of your baby ingesting toxins when he puts his fingers or toes in
his mouth.”
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It’s just one of the gems we’ve gotten from the numerous workshops we’ve hosted in the past. Despite the fact that you can Google anything these days, SP moms (and dads!) still flock to the site and our events, ready to listen, learn, and ask questions. And each time we conclude one workshop, we get messages asking when is the next one.
So, this year we’ve decided to supersize our baby showers and workshops in one huge event: our first-ever “Smart Parenting Convention.” To be held on July 29 at the Megatrade Hall in SM Megamall, the SP Convention will have at least 12 talks divided into these topics: pregnancy, baby, pre-schooler, and family. We hope to cover every stage of mom’s life so we’re getting experts who can help get you settled further in your
role, whether you’re someone who’s preparing for a baby, juggling a career and a toddler, or raising a pre-schooler.
We’ve noticed many of our past attendees wished they could ask more questions. So, at the SP Convention, each talk gets its own room, our experts have a longer time to delve into each topic, and you can ask to your heart’s content. There will be shopping. We have at least 40 booths to cater to your pregnancy, baby, kids, family, and home needs. We’ve also added beauty and food concessionaires.
Get access to vital parenting information and relevant content 24/7, visit www.smartparenting.com.ph, and follow Smart Parenting on Facebook via /smartparenting.ph, and @_smartparenting on Twitter, and @smartparenting on Instagram.
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ABOUT SUMMIT MEDIA
With 15 websites reaching an average of 22 million unique viewers monthly, Summit Media makes it the leading lifestyle digital network in the country. Sixteen million of that audience comes from the Philippines, representing 27% of the country’s total internet population. For more information, visit http://www.summitmedia.com.ph/

Fisher Price Event for Expectant Moms: Great Mom in the Making!

Welcome to Motherhood Life-changing. Challenging. Emotional. Surprising. Rewarding. So many words to describe motherhood, all of them true. Yes, it can be crazy. And yes, it won’t be sunshine and rainbows every day. But for every trying day there will be many more joyous days. Like when your baby finally calls you “mama”. Or the time they smoosh you in a bear hug out of the blue. At those times, you remember why you’re a parent. Soon, your little newborn will become a toddler and before you know it, they’ll start school. Along the way, they’ll need your help to grow into person they’re meant to be.19956621_10156397034147995_7455801987711996022_o.jpg

Last Saturday, July 8, Fisher Price via Baby Company held its first leg of series of symposiums for expectant moms and moms with newborns and toddlers at SM Aura Premier.

Get the Best Possible Start with Fisher Price

As children are naturally playful and inquisitive, Fisher Price finds that the best way for them to learn is through play. That’s why Play IQ was developed, to give you a hand in your child’s Physical, Cognitive, Social and Emotional development. Read more below, you’ll find playtime ideas to help nurture your child’s development. Continue reading “Fisher Price Event for Expectant Moms: Great Mom in the Making!”

Amplify your Business with MPLIFY

Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to
provide business solutions through various marketing strategies and PR campaigns.

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The first Restaurant Engagement Conference is by Mplify on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard, manilastandard.net, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.

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To register, visit www.mplify-ph.com and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.

For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at mktg.mplify@gmail.com.

 

Growing Market of Singapore Math Pushes S.A.M.’s Expansion in RP

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The thrust to make kids learn and love math is becoming an impassioned cause for the people behind Seriously Addictive Math (S.A.M.) – the program that is making a difference in many parts of the world including the Philippines.

Its beginnings traced back in 2010, S.A.M. is a multi-awarded international Singapore math enrichment program that has grown to more than 100 facilities spanning 16 countries, including the USA, Canada, Australia, Brunei, Malaysia and Singapore. This is the only Singapore Maths Enrichment program that originated from Singapore, and taught in Singapore.

The company was founded by two individuals, Samuel Chia and Lau Chin Loong, who are passionate about child education and have the intention of bringing the best and most successful mathematics curriculum to children around the world.
In the Philippines, there are already 16 S.A.M. centers in operation, traversing various regions.

After the first branch was opened in San Juan, succeeding centers were opened in Marikina, Enderun College at Bonifacio Global City and West Avenue QC. SAM’s learning facilities can also be found in Angeles City, Pampanga; Binangonan, Rizal; Tanauan, Lipa and Rosario in Batangas; Cebu, Cagayan de Oro, and Davao.

With a growing number of students wanting to enroll their kids in SAM, four more centers are set to open soon: White Plains, Lower Bicutan, Imus in Cavite and Zamboanga.

According to Hsien Naidu, Founder of Enrich Asia Pte Ltd, the company which brought SAM to the Philippines, more and more Filipino parents have started appreciating Singapore Math for the positive effect it has had on their children.

One of the most distinct advantages of SAM is its small class ratio, and the belief in not spoon feeding children the methods and answers. It does not teach through rote learning and memorization but rather focuses on conceptually understanding using

individualize teaching and concrete examples. S.A.M. inculcates independent learning, diligence and discipline as it inoculates conceptual understanding and critical thinking. S.A.M’s principles also aid a child in resolving non-routinary, open-ended and real-life situations and problems.

As kids have started to embrace math because of S.A.M., parents have also started to realize the benefits of S.A.M. on their children. Erni Hayati, whose child is enrolled in S.A.M’s center in Marikina, remarked: “My son used to hate math because his teacher taught the subject so fast that he could barely understand. But just after attending a few sessions at S.A.M., he started to like it more and has now even shown genuine interest in math.”

With more and more people believing in how S.A.M. works, Hsien believes the negative stigma of math will shift on a more positive note and will equip them better as they go thru life’s various challenges.

If you’re interested to enroll your kids at S.A.M., just visit their website at www.seriouslyaddictivemaths.com.ph or go to their facebook page at https://www.facebook.com/SAM.SingaporeMath.Philippines/

Robinsons Supermarket’s 10th Fit & Fun Wellness

Running especially when done with a friend or love one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.
This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness buddy Run at the Parade Ground of Camp Aguinaldo in Quezon City.

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In line with the Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the fit & fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

Through the years, fit and Fun Buddy Run has been a much anticipated event for lot of people. Its’ our kick off as we celebrate with the nation, Well and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners, “said general manager of Robinsons Supermarket, Mr. Jody Gadia.

Hosted by volleyball Superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI, Procter & Gamble, Abbot Nutrition, Getz Broz, Ecossential, Del Monte, Foodsphere Inc., and Philusa Coach Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on ground and on line wellness program in the country which aims to encourage everyone to pledge and lose weight.

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of P 3,000.00 inclusive of P 500 worth of participating items of the Wellness Festival.

Robinsons Supermarkets commitment to wellness campaign extends to providing Filipino with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.