How to Keep Your Ideas Alive: The Story of WD-40

Ideas, like people, are born and can die. Unlike people, ideas don’t face inevitable demise. Online collaboration tools are a life saver for good ideas. But before we get to the importance of online collaboration tools, let’s take a look at why it’s so important to keep your ideas from dying before their time.

Sadly, most of the ideas that come in and out of our heads do die. The constant “death cycle” of ideas is a loss for innovators and the general public. Think about it. How many of your “deceased” ideas represent untapped potential? Even an idea that doesn’t look like a clear winner can be lead to an important innovation.

Keeping an Idea Alive Through Team Collaboration: The Invention of WD-40

Let me give you an example of a “loser idea” that was thankfully not killed: WD-40. Invented in 1953, his lubricant makes countless heavy doors swing open effortlessly without getting stuck. It helps a multitude of mechanical devices to operate smoothly without corroding or seizing. Out cars, elevators, bicycles, and myriad other machines would function more poorly without WD-40.

Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Do you know why it’s called WD-40? Because WD-40 marked a laboratory’s 40th attempt to create the perfect anti-corrosive lubricant! Fortunately for all of us who have benefited from WD-40 in some way, inventor Norman Larsen and his team at the Rocket Chemical Company didn’t let their idea die. Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Today, WD-40 is a household name. Inventor Norman Larsen passed away in 1970, but his ideas may remain with us for another century, maybe more.

Use Online Collaboration Tools to Duplicate Norman Larsen’s Success

Right now, you may be thinking “So what?” Odds are that you do not manage a corporate laboratory. And it’s likely that and aren’t flanked by lab loyal assistants and company managers who are determined to keep your ideas alive.

So you might wonder how on earth Norman Larsen’s story applies to you. How can you use teamwork to give your ideas longevity and health? The truth is, you have something that Norman Larsen never did. You have the Internet.

The Internet is a place where you can build your own team. In the information age, inventors no longer have to wait for their own personal Rocket Chemical Company to hire them and help them keep their ideas alive.

Of course, going onto the Internet and building your own team is easier said than done. How can you share an idea on Facebook, for example, when everyone else is there to share photos of their meals and clips of their favorite TV shows? For that matter, is it really possible to share a new invention in just 140 characters on Twitter? And even if you could figure out how to do that, how can you locate the people on Twitter who will care about your idea?

This is where Zillable comes in. We’re a network for ideas, not for “social” personal musings. Zillable’s online collaboration tools help you find like-minded innovators so that your ideas can get the collaborative TLC they need. Sign up today!

Score back-to-school offers from Griffin’s Cookie Bear and Res|Toe|Run

Griffin’s Cookie Bear and Res|Toe|Run are making back-to-school season more delightful with treats you and your kids will surely enjoy.

20273143_10210463728964823_1646578713_o.jpgBack-to-school is bound to get sweeter Griffin’s Cookie Bear biscuits and Res|Toe|Run Kids.

Goodies from New Zealand’s Favorite Biscuit Bakers, Griffin’s Cookie Bear, await those shopping at Res|Toe|Run. With every single receipt purchase of Res|Toe|Run Kids’ footwear, you can get a complimentary pack of Cookie Bear Hundreds & Thousands. Available in Pink and Chocolate Icing variants, and made with real New Zealand milk, these delicious biscuits are perfect for recess and after-school snacking. Get these freebies until August 9 in these Res|Toe|Run branches: UP Town Center, TriNoma, Alabang Town Center, Estancia Mall, Robinsons Magnolia, Harbor Point Subic, Nuvali, Abreeza Davao, and Ayala Center Cebu.

You and your little ones can also meet the adorable Cookie Bear mascot and get to play the Cookie Match tablet game to win Griffin’s Cookie Bear biscuits and other prizes. Mark your calendars and head over to these Res|Toe|Run branches: Robinsons Magnolia on July 2; Alabang Town Center on July 9; TriNoma Mall on July 16; and UP Town Center on July 23.

To make back-to-school season even more fun and exciting, Griffin’s Cookie Bear and Res|Toe|Run will be giving away Php 1,000 Res|Toe|Run gift certificates to ten (10) lucky winners of its online promo. Learn more about this and other surprises on the Griffin’s Facebook page (www.Facebook.com/GriffinsPH).

Share delightful moments with your kids, and make school and bonding time sweeter with Griffin’s Cookie Bear biscuits, and Res|Toe|Run Kids, a children-focused line of Res|Toe|Run, a fashion footwear “restaurant-concept” store. For more details, follow their Facebook and Instagram pages (@ResToeRunOfficial).

Let Smart Parenting Be the Compass to Your Greatest Adventure!

At our “The First Year of Life Workshop” last November, moms and moms-to-be audibly gasped when Dr. Roselyne M. Balita, a pediatrician and founder of the Little Lamb’s Pediatric Wellness Place, said you could actually use edible oil (yes, that can mean cooking oil) to massage your baby. Sensing the disbelief, she continued, “With edible oil, there’s no danger of your baby ingesting toxins when he puts his fingers or toes in
his mouth.”
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It’s just one of the gems we’ve gotten from the numerous workshops we’ve hosted in the past. Despite the fact that you can Google anything these days, SP moms (and dads!) still flock to the site and our events, ready to listen, learn, and ask questions. And each time we conclude one workshop, we get messages asking when is the next one.
So, this year we’ve decided to supersize our baby showers and workshops in one huge event: our first-ever “Smart Parenting Convention.” To be held on July 29 at the Megatrade Hall in SM Megamall, the SP Convention will have at least 12 talks divided into these topics: pregnancy, baby, pre-schooler, and family. We hope to cover every stage of mom’s life so we’re getting experts who can help get you settled further in your
role, whether you’re someone who’s preparing for a baby, juggling a career and a toddler, or raising a pre-schooler.
We’ve noticed many of our past attendees wished they could ask more questions. So, at the SP Convention, each talk gets its own room, our experts have a longer time to delve into each topic, and you can ask to your heart’s content. There will be shopping. We have at least 40 booths to cater to your pregnancy, baby, kids, family, and home needs. We’ve also added beauty and food concessionaires.
Get access to vital parenting information and relevant content 24/7, visit www.smartparenting.com.ph, and follow Smart Parenting on Facebook via /smartparenting.ph, and @_smartparenting on Twitter, and @smartparenting on Instagram.
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ABOUT SUMMIT MEDIA
With 15 websites reaching an average of 22 million unique viewers monthly, Summit Media makes it the leading lifestyle digital network in the country. Sixteen million of that audience comes from the Philippines, representing 27% of the country’s total internet population. For more information, visit http://www.summitmedia.com.ph/

#GerifiedPH: Canon Pix Mommy Weekend x Pixma E Series Launch

First day of school was a success, no separate-anxiety symptoms, no cranky I-want-my-mommy attitude. Crying hormone is nowhere in sight, just a little hyper-activity running around, wiggling in place and voice in high pitch – what a promising first school year! Then I opened his assignment notebook. First sentence in the first page of it- a homework. A simple whole image of Kulayot in paper. Wow! I never thought kindergarten school would punch parents like this on first day. Punch is the term, but its not that violent, just a tad of hyperventilation and panic. Is it due tomorrow or the next Monday?

Apparently, it was due next week. That was a relief. I read the notebook halfway from falling asleep and preparing for tomorrow’s work.

The thing is, school today requires current technology which includes  a laptop/desktop, a printer and an internet connection.

Canon Pixma E Series

Canon introduced their latest addition in their line up for Ink Efficient All-In-One printers—the PIXMA Ink Efficient E410 and E470. These are the latest printers equipped with low-cost, high yield ink cartridges to ensure affordable cost of operation.

Wireless and Mobile Printing

Any home within a local wireless network can easily connect to the PIXMA E470 through its built-in Wi-Fi capabilities. Even without a wireless router, the PIXMA E470 is able to support direct wireless connection to mobile devices or laptop computers using its Access Point Mode.

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Canon PIXMA Ink Efficient E410 SRP Php3,695.00

The PIXMA E470 is also cloud-aware, offering true print-from-anywhere mobility when paired with the Google Cloud Print*1 service. Users can now connect to the printer via the Internet through supported applications such as Gmail or Google Drive, or from the Google Chrome web browser on PCs and laptops running on Windows, Macintosh, Linux and Chrome operating systems.

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Canon PIXMA Ink Efficient E470 SRP Php4,375.00

 

Canon PRINT Inkjet/SELPHY App

When paired with the Canon PRINT Inkjet/SELPHY app, users of the PIXMA E470 can print and scan documents and photos using any mobile device running with an iOS or Android operating system with wireless connectivity.

From the app, users can monitor ink levels, adjust printer settings, and register their printers to new cloud services, while the remote copy function allows them to make a document copy even when they are not physically beside the printer.

Enhanced Operability and Productivity Features

The PIXMA E470 is designed for easy wireless setup and connection, switching easily between wireless infrastructure connection, and Access Point Mode connection.

Both the PIXMA E470 and E410 print at 8.0 images per minute (ipm) when printing black and white, and 4.0 ipm when printing in color. The printers also support intelligent power management in the Auto Power ON/OFF setting, allowing automated shut down during idle period and power up when a print job is received.  This setting can be configured easily using the printer driver, or using the PRINT Inkjet/SELPHY app.

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The event was held at Vask Tapas Room in BGC wherein guests from the media, influencers and bloggers were served with scrumptious servings like Pintxos, Tacos, Rabas (squid with basil mayo), Croquetas, Patatas Bravas, Mejillones Tigre, Tortilla de Chorizo, Callos a la Bizkaina con Chorizo, Sauteed Mixed Veggies, Paella, Pecado al Horno and Pollo Asado. They also served Cochinillo, Tarta de Calamansi and Torrija, which ended sweetly with White Chocolate Mousse and our very own set of Canon printers! You didn’t saw that coming, huh? Check out more photos from the event here.

What’s more is that this is only the beginning! Canon will held several #PixMom events and guests can be assured that every Canon purchase is an investment to fun and memories!

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Aside from the delish dishes, guests were in for a quick workshop hosted by Ms. Alessa Lanot of Life after breakfast Blog. The activity demands creativity in designing a mosaic using colored pens and a watercolor print of floras and patterns. The mini workshop outputs were printed on a canvass using the latest all-in-one Canon Pixma E470.

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The event also held series of mini talks from Bloggers Shari Macaraig of The Misty Mom, who showed us how to make our toddlers “pose” for the camera by dropping the cheesy word “cheese” and Ava Zabat of FartsyAva that shared us how her Canon Pixma E470 helped her documenting whatsnots, encouraging her tod’s art potential while being efficient in doing business – printing handouts, documents, calling cards, even labels and sticker names.

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But there’s more! Download the Canon Red App, available in Apple Store and Google Play and get more freebies and rewards from over 150 partner brands! Buy Canon products and enjoy earning points, prioritized services, product loans, free workshops, camera cleaning services for the avid-Canon shooters and even extended warranty of up to two years! Canon even have special after sales services plus up to Php10,000 worth of credits with every purchase of participating products!

“We also prioritize rewarding and giving importance to our avid Canon customers. By simply downloading the Canon Red App available in the Apple Store and Google Play, exciting freebies and rewards from over 150 partner merchants await our customers when they earn points,” said Tin Dacanay, Canon Philippines marketing manager.

Head on over to Canon Philippines for more information.

Visit Official Websites: visit www.canon.com.ph and www.shopcanon.ph

 

Amplify your Business with MPLIFY

Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to
provide business solutions through various marketing strategies and PR campaigns.

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The first Restaurant Engagement Conference is by Mplify on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard, manilastandard.net, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.

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To register, visit www.mplify-ph.com and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.

For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at mktg.mplify@gmail.com.

 

Growing Market of Singapore Math Pushes S.A.M.’s Expansion in RP

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The thrust to make kids learn and love math is becoming an impassioned cause for the people behind Seriously Addictive Math (S.A.M.) – the program that is making a difference in many parts of the world including the Philippines.

Its beginnings traced back in 2010, S.A.M. is a multi-awarded international Singapore math enrichment program that has grown to more than 100 facilities spanning 16 countries, including the USA, Canada, Australia, Brunei, Malaysia and Singapore. This is the only Singapore Maths Enrichment program that originated from Singapore, and taught in Singapore.

The company was founded by two individuals, Samuel Chia and Lau Chin Loong, who are passionate about child education and have the intention of bringing the best and most successful mathematics curriculum to children around the world.
In the Philippines, there are already 16 S.A.M. centers in operation, traversing various regions.

After the first branch was opened in San Juan, succeeding centers were opened in Marikina, Enderun College at Bonifacio Global City and West Avenue QC. SAM’s learning facilities can also be found in Angeles City, Pampanga; Binangonan, Rizal; Tanauan, Lipa and Rosario in Batangas; Cebu, Cagayan de Oro, and Davao.

With a growing number of students wanting to enroll their kids in SAM, four more centers are set to open soon: White Plains, Lower Bicutan, Imus in Cavite and Zamboanga.

According to Hsien Naidu, Founder of Enrich Asia Pte Ltd, the company which brought SAM to the Philippines, more and more Filipino parents have started appreciating Singapore Math for the positive effect it has had on their children.

One of the most distinct advantages of SAM is its small class ratio, and the belief in not spoon feeding children the methods and answers. It does not teach through rote learning and memorization but rather focuses on conceptually understanding using

individualize teaching and concrete examples. S.A.M. inculcates independent learning, diligence and discipline as it inoculates conceptual understanding and critical thinking. S.A.M’s principles also aid a child in resolving non-routinary, open-ended and real-life situations and problems.

As kids have started to embrace math because of S.A.M., parents have also started to realize the benefits of S.A.M. on their children. Erni Hayati, whose child is enrolled in S.A.M’s center in Marikina, remarked: “My son used to hate math because his teacher taught the subject so fast that he could barely understand. But just after attending a few sessions at S.A.M., he started to like it more and has now even shown genuine interest in math.”

With more and more people believing in how S.A.M. works, Hsien believes the negative stigma of math will shift on a more positive note and will equip them better as they go thru life’s various challenges.

If you’re interested to enroll your kids at S.A.M., just visit their website at www.seriouslyaddictivemaths.com.ph or go to their facebook page at https://www.facebook.com/SAM.SingaporeMath.Philippines/

Robinsons Supermarket’s 10th Fit & Fun Wellness

Running especially when done with a friend or love one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.
This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness buddy Run at the Parade Ground of Camp Aguinaldo in Quezon City.

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In line with the Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the fit & fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

Through the years, fit and Fun Buddy Run has been a much anticipated event for lot of people. Its’ our kick off as we celebrate with the nation, Well and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners, “said general manager of Robinsons Supermarket, Mr. Jody Gadia.

Hosted by volleyball Superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI, Procter & Gamble, Abbot Nutrition, Getz Broz, Ecossential, Del Monte, Foodsphere Inc., and Philusa Coach Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on ground and on line wellness program in the country which aims to encourage everyone to pledge and lose weight.

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of P 3,000.00 inclusive of P 500 worth of participating items of the Wellness Festival.

Robinsons Supermarkets commitment to wellness campaign extends to providing Filipino with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.