Bright Futures are Written by Hand – this is what BIC Product Asia launched as its back-to-school campaign in the Philippines in partnership with their exclusive distributor in the country, the Filstar Distributors Corporation.
You might ask why is BIC still emphasizing on handwriting given the proliferation of technology. Indeed, we are living in a changing world and while handwriting might seem trivial for some, it is passion for some – and that includes me. My smartphone, laptop and tablet may have calendar, but I personally like writing down my ideas and schedules in my planner, I even do manual computation with a pencil and eraser to check if my Structural Analysis Program output is more or less correct, realistic and feasibly economical.
Let us also not forget that handwriting is still essential and vital to a child’s development. The act of handwriting alone helps develop a child’s cognitive and motor skills, helps boost memory and creativity as well as promotes self-confidence and interpersonal skills.
Bright ideas came from hand-writing.
Ready to be #BICtoSchool! #Kulayot and #Dabibot is ready to discover the #kidzaniamanila world and have #BICBrightFutures!
Today, BIC wants children to love handwriting again. Via Filstar Distributors Corporation, BIC Product Asia kicked off its biggest social campaign in Asia, the #BICBrightFutures! As Champions of Education, BIC believes that a bright future is not limited for the fortunate, but is for everyone. It is a right to be educated and education is a great tool for the equalization of the social status of the community, and in the long run, the world.
Filstar Distributors Corporation prides itself as having been the exclusive licensee of Hallmark in the Philippines since 1974 and the exclusive distributor of BIC Stationery products since 2001. Since then, Filstar has evolved to be a distributor of not just these two distinguished brands but of other world class brands that supplement and enhance the self-expression industry. In 2013, Filstar expanded its partnership with BIC to over BIC lighters and shavers categories.
Hand-writing is in the DNA of the BIC Company.
Last October 26, BIC Product Asia celebrated the importance of handwriting and education; with friends from the media and bloggers, BIC culminated Kidzania Manila in BGC as a ground for a fun day of learning and playing with the company’s 200 children beneficiaries from Children’s Hour, Kariton Klasrum and Yellow Boat of Hope.
BIC wants to Inspire people to express themselves.
When I was a child, I remember writing down telephone numbers inside my fancy notebook – I remember Mr. Brown, Atty. Marmalade and Lily from the red London Bus. That fancy notebook was placed beside my curly rotary phone, and I jot down letters, doodle patterns and curves, and sketched houses and buildings as I give them a ring. I even fold manila papers into squares pretending they are my blueprints. True enough, those pretend games and the handwriting subconsciously solidified my ambitions and now, I am a licensed engineer, signing real blueprints and building structures.
This is exactly what BIC wants to revive. BIC through their employees and subsidiaries worldwide has now been marking significant impact in the lives of thousand of students, all whom know that BIC supports them in their quest for a brighter future.
Write it on the paper and make it real.
Hosted by Ms. Issa Litton, #BICBrigthFutures event showcase masters of education and selfless philanthropies with a burning passion to help the hopes of our future – the children.
Kariton Klasrum’s Mr. Efren Penaflorida, CNN Hero of the Year 2009, a social worker and a teacher who was greeted with salute has shared with the BEST valuable lesson in life.
B if for Believe That You Can – Never stop believing in yourself. Who first should believe in your dreams and hopes but yourself. Stop comparing yourself to others, but instead focus on what you got, and from create small stepping stones that will eventually lead you to your success.
Practice doesn’t make someone perfect but it brings progress.
E is for Excel in Every Work – Enough is not good enough. Don’t settle for anything but the best. Adults need to support children. Criticize but do not belittle them. Push them, protect them, understand them.
S is for Stand firm to what is true and noble – Value education and fight ignorance and poverty but remember,
Cheating is not an option to succeed in life.
Do the right things at all circumstances whether someone is watching or not, that is what we call Integrity.
T is for Think of ways to improve yourself – “Self-improvement is universal to the human experience; we all have things we’d like to change about ourselves. Perhaps you want to lose weight, improve your skills in a certain area, be more comfortable socially, be happier, or more productive. Whatever the ultimate improvement desired, in order to achieve it you may benefit from identifying your specific goals, enacting change, and coping with setbacks.” – from Wiki.
Know what you want, set your game plan and execute!
“Our main focus, since Kariton Klasrum’s inception, has always been about bringing education to less-fortunate children. Through this event, we will be able to show them that a bright future is possible for them as they plan for it and persevere to achieve it,” said Efren Penaflorida, founder of Kariton Klastum.
Do you want to memorize faster? Write it down.
For one day, the children from Kariton Klasrum and Children’s Hour are encouraged to have fun while exploring the adult world by immersing themselves in over 100 role-playing activities in the play city. Using BIC pens, they also plot their goals and dreams in a special BIC Bright Futures workbook.
Ms. Net Garcia, Children Hour Executive Director said that “Many children are in great need of encouragement from the adults in their lives in order to push themselves to work hard for a better future. We are happy that our kids will walk away with a sneak peak at what their own futures can hold, as well as a new hope.”
Education serves a platform to secure a brighter future.
We jumped on our seats – that is how Mr. Jay Jaboneta of Yellow Boat of Hope started his talk. Jay always let the audience jump first as it initialized the audience jump on the yellow school boat. Welcome aboard! Yellow Boat of Hope’s main mission is to make sure that kids go to school safely and they started off with a single yellow boat that crosses children from the riverbank.
“We have always believed that bright futures are written by hand. As adults, many of us have become what we are today because we put pen to paper and wrote down our ambitions. That act of writing down our aspirations makes the dream seem real. Today, we want to inspire less-fortunate children to dream and work for their futures, because after all, everyone deserves a bright furute. ” said Frederic Dumon, BIC Asia Deputy General Manager.
More photos of the event here.
No one is superior by size but by purpose.
The big sun can never do what the small sun (moon) can, and that is to give light at night, hence, BIC feels strongly about giving back to communities where the group is present in the form of product or financial donations and volunteering. As part of its strong societal commitment, the BIC Corporate Foundation for Education was launched in 2016 focusing on fighting for universal access of education as a basic human right. Through this foundation, BIC is engaged in the fight against school drop-outs, access to education for girls and women and environmental education. In the same year, the global company has made 112 donations to promote education giving more than 6 million pens to children in need.
The highlight of the event, BIC’s half a million of stationery product donation to Children’s Hour, Yellow Boat of Hope and Kariton Klasrum to help kids as they pursue their dreams. The turn over ceremony promoted access to education with 1.7 Million Dollars donation last year and this year, is the biggest donation so far with 500,000 stationery products with an average of 2 pens and 2 pencils per kid!
BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters and shavers. For more than 60 years, BIC has honored the tradition of providing high-quality, simple, inventive and reliable choices for everyone, everywhere, every day worldwide with 18.9 million stationery products, 4.2 million lighters, 7.1 million savers and 0.7 million promotional products.
One of the things I noticed on the latest BIC TVC is that the pens are sturdier and break-resistant and found out that those are actually called Evolution Pencils which are wood free and no splinter type. Aside from that smart innovation, BIC products are toxic-free and complies with United Kingdom’s EN 71 making the products environment-friendly. What’s more? There are improvement on BIC’s industrial design of materials like preventing the children from chocking by making the ballpen’s cap open with a hole.
Toxic-free crayons, splinter-free pencils and holes on pen’s cap are a few of the industrial innovations that makes BIC child-friendly.
BIC encourages out-of-school youths to go BIC to school to because it pays off to work hard. There’s no graduation in learning and that’s a good thing because it only means that you can still shape your future starting by handwriting it down using BIC stationery materials.
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