Alex Gonzaga and Melai Cantiveros’ trending OOTD got netizens guessing who’s wearing bagong bili o bagong laba

What’s the worst thing that can happen when you are wearing your nicest OOTD? For showbiz stars like Alex Gonzaga and Melai Cantiveros, it’s bumping into each other, wearing exactly the same outfit and wondering who actually wore it better. But since these two ladies are not going to settle the score just like that, they both asked the bigger, more interesting question—are the outfits bagong bili or bagong laba?

 

The question confused the minds of everyone, going viral on social media as fellow momshies weighed in and argued whether their idol’s outfits was bagong bili or bagong laba. But even as the arguments rocked social media, no one could figure out the answer as both the outfits of Alex Gonzaga and Melai Cantiveros looked like new.

 

To solve the great mystery once and for all, Tide hosted “Bagong Bili o Bagong Laba Fashion Walk-Off”, an interactive fashion show last July 31 at White Space, Makati. Excited guests took part in a game that proved how brand new whites look no different from clothes washed with Tide.

 

Kicking off the fashion show were Luis Manzano and the Solomon brothers,  and celebrity kids Awra Briguela, and Mela Francisco. After all the models strutted to confuse the crowd even more. Alex and Melai graced the stage with a grand walk off and cheered on the audience to make their best guess —  “Bagong Bili or Bagong Laba?”.

 

Ending the show was a grand reveal of the models removing their tags to see who wore the bagong laba and the bagong bili outfits – astounding everyone in the audience because there was no difference in the whiteness of the clothes that the models wore!

 

“Sobrang nagulat ako sa fact na ako pala may suot ng bagong laba! As in wow, nakakagulat talaga kasi for me, feeling ko bagong bili suot ko! Totoo talaga na sa isang laba, mukhang bago, kapag Tide,” said Alex, whose bagong laba clothes definitely look brand new.

 

Melai, who turns out to have been wearing the brand new outfit, added that “Amazing ang whitening powers ng Tide. From now on, hindi na talaga kailangan bumili parati ng bagong damit para mag mukhang bongga ang outfits mo. With Tide, para ka na ring nakasuot ng bago.”

 

Just like everyone in the audience, it’s hard to tell the difference between bagong bili and bagong laba with Tide.

 

More photos from the event here. 

 

“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That’s why we’re delighted to present Tide, which in one wash, keeps clothes looking like new.” ends Procter & Gamble’s Country Marketing Manager for Laundry, Jonn Terence Dy.

 

With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone.

 

Sa Tide,  sa isang laba, mukhang bago!

 

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About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,

SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Stay in for the summer!

Get the whole family together with the Roku Powered™ TVolution

 As we reach the height of this year’s scorching summer, everyone’s trying to find ways to cool down.

Here’s an idea: How about a streaming marathon of your favorite TV series and movies? With a bowl of popcorn and some ice-cold drinks, summer binge-watching at home is definitely a great—and cheaper—bonding activity that you can enjoy over and over again!

Nobody will ever complain of running out of things to watch at home with the Roku Powered™ TVolution—an all-in-one, plug-and-play entertainment device that streams high-definition movies and TV shows from global entertainment leaders straight to your television set.

Powered by the country’s most powerful broadband, PLDT Home Fibr, the Roku Powered™ TVolution offers seamless, high-quality, and lag-free viewing experiences for the entire family to enjoy. With this revolutionary entertainment solution, you can choose from a wide selection of high-definition channels from the Philippines largest pay TV provider Cignal; enjoy the biggest selection of top Hollywood, Asian, and local movies and TV shows from iflix, the world’s leading entertainment service for emerging markets; critically-acclaimed Netflix originals and films (Netflix subscription required); over a billion hours of videos every single day from YouTube, the world’s largest streaming website; and over 100 free streaming channels.

Still not decided what to watch? Don’t worry—we’ve got you covered with some themes to craft a personalized watch list to suit your preferences and moods!

1.      Children’s Hour

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Keep the kids entertained for hours on end with a customized playlist of kid-friendly movies and cartoons such as Happy Feet, Inside Out, Jack the Giant Slayer, Journey to the Center of the Earth, and The Lego Movie  – all available on iflix Kids. Or simply tune in to Disney XD HD and Cartoon Network HD via Cignal for awesome non-stop kid-friendly programming!

2.      Thrills and Chills

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If thriller, suspense, and horror are right up your family’s alley, Cignal has you covered with channels like Thrill, FOX Crime, and FOX Action Movies. You can also curate your very own thrills-and-chills playlist with iflix by simply browsing through the categories of your choice—choose from hundreds of blockbusters, critically acclaimed films, and exclusive digital content at your leisure. And the best part of all? Nobody has to miss vital clues or unexpected jump scares while replenishing the popcorn bowl—simply hit pause and dive right back into the action when you’re ready!

3.      Rom-Com Extravaganza

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Everyone needs a good dose of comedy-infused romance, so get your mom, sisters, cousins, and every rom-com addict in the family for the best of Hollywood, Asian, and Pinoy romance movies and TV series on iflix. You’ll have a cornucopia of popular K-drama, Wattpad Presents, and blockbuster titles right at your fingertips to fill the heart with all the kilig you can handle.

4.      Docu-all-you-want

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Documentaries get the undeserved reputation of being “boring”—maybe you just haven’t seen the right ones yet. iflix offers hundreds of titles covering music icons, historical figures, athletes, celebrities, hobbies, and a wide range of relevant issues that will guarantee your entertainment and additional knowledge. Also available on Cignal are Discovery, National Geographic, Nat Geo Wild, Animal Planet, and History Channel—all offering high-quality programming for documentary fans and those who wish to be educated and entertained at the same time.

Get started on planning your Roku Powered™ TVolution streaming marathon! Visit www.pldthome.com/fibr for more information.

#GerifiedPH: A Sweet-Sarap Afternoon with Regine and Nate

Started this post with OPM Classic Songs including Pangako by Regine Velasquez playing in the background and in the end, watched Regine’s Pangako Ikaw Lang (2001) movie with Aga Muhlach!

Learning that Ms. Regine and her son Nate is the new mommy-baby tandem endorsers of Jollibee’s Jolly Spaghetti and having the honor to grace the press launch, the first thing that came in my mind is a wish to see her sing live again! My latest performance of Ms. Regine was at the Morissete is Made concert, and their duet was the highlight of the night.

And Jollibee didn’t disappoint! Ms. Regine and Nate was introduced by host Ms. Christine Babao and they entered the stage singing in the tune I Can.

Group shot.jpg(From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan.

Newest Jolly Spaghetti endorsers Regine and Nate Alcasid share their most sweet-sarap moments They captured our real lives! Asias Songbird gushes about new Jollibee ad.

With an illustrious entertainment career spanning three decades, Regine Velasquez-Alcasid has done almost everything, including chart-topping singles and albums, blockbuster movies, high-rated TV shows, and sold-out concerts. But for the Asia’s Songbird—one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six- year-old son Nate.

Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.

In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.

This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. “The storyboard is so touching and very personal. It shows my different roles as Regine, but it also shows that my greatest one is being a mom, which is the most difficult yet most fulfilling role I have to play,” Regine shared.

Just like real life Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”

Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.

Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.

Sweet-Sarap bonding moments

Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it. One of their favorite bonding activities is to talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”

“We also play with toys but they’re not really toys,” Nate shared. “It’s called amenities!” “He loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”

Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.

“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.

“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”

It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.

“The Jolly Spaghetti’s unique sweet-sarap flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.” Jollibee Brand Manager Kat Silvoza talks about the sweet-sarap Jolly Spaghetti and how it has delivered countless sweet-saya moments na walang katulad to thousands of Filipino families throughout the decades.lcasid takes a photo with his favorite Jollibee.

Some of the netizens’ reaction to this Jollibee’s Jolly Spaghetti TVC: Sweet Sarap na Walang Katulad with Regine and Nate Alcasid:

Why does Jollibee always have to play on our heartstrings? This is endearing. It’s like saying, fame is nothing compared to the joy of having you in my life. – Mark Lee Gatchalian

So simple yet so meaningful. It’s true that being a good mother is the biggest accomplishment a woman can have in life. Like in Regine’s story, she’s already a queen and the most iconic Filipina singer before she became a mother but it only proves that more than all the praises, achievement and awards she received, it’s Nate who fulfilled her life completely. Nate is the reflection how good is Regine being a mother as she and Ogie raised him very well with God as the foundation. Kudos Jolibee! – Cruz Julius

I’ve seen many TVCs for Jollibee, but this one is such a heart warming, sweet and very realistic . . . Thank you ms. Regine and Nate. Thank you Jollibee – Ronald Lagan Bacaltos

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As for Dabibot and Kulayot, I just let them have Jolly Spaghetti because its one of our Jollibee drive-thru favorites paired with a chicken joy for lunch or a regular crispy fries for meryenda.

Jolly Spaghetti is a good source of energy that is particularly important for growing active children. Topped with cheese for calcium and meaty hotdog as source of protein!

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Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.

#GerifiedPH: Bambini Family Bootcamp

Conjuring vivid memories of a loved one or a special moment, that is how certain scents can do. With closed eyes, the smell will be recognized and will veil that memory in our mind, it’ll  brings back emotions, it’ll make our loved ones far away closer to us, even our dead loved ones. I know this post should be written on a happy note, but losing my mom just recently got me nostalgic. Scents can make someone last forever – if that makes sense.

And on that account, the iconic 90’s cologne was relaunched last Saturday, March 10 at the Glorietta Activity Center in Makati; this time, it brings back the cool laid-back low-tech but definitely full-of-fun days of my childhood!

What’s more? They also unveiled their mommy-baby tandem endorsers, Mommy Iya Villania-Arellano and Baby Primo!

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The theme of the event was Family Bootcamp, which means moms and dads and kids playing and discovering together. We were given little passports each with slots for different game booths – Pairing Mommy Animals to their Young, Completing a Big Puzzle, Giving Colors to a Dolphin, Jumping on a Starry Lullaby Castle, and the blockbuster pool of balls where #Kulayot and Dabibot frequented the most as you can see in the video below!
Bambini Baby Cologne was relaunched and has undergone a brand refresh with new bottle look guaranteed to appeal for today’s young one and cool gentle scent variants perfect for playful bonding with the parents!
The best part in all this, Bambini Baby Cologne is hypoallergenic and dermatologist tested. Bambini Baby Cologne definitely has cool design and gentle scents without compromising high quality standard that meets parents requirements for their kids.
A product with fun loving vibe! – Cosmetique Asia’s Vice President for Sales and Corporate Development, Tim Chuongco.
29063294_1693517050691548_1076819275441766400_oBambini Baby Cologne scents: Cotton Cuddles, Starry Lullaby, Morning Tickles, Ocean Kisses and Sunny Playtime. As Bambini relaunches with a new product for babies and kids, it hopes to be a part of every parent and child’s small moments and big adventures. Available in three sizes — 25ml, 50ml and 125ml — and packaged in an easy-to-go grip curvy bottle, the Bambini Baby Cologne lets parents and children enjoy life’s little surprises anytime, anywhere.
Grab a Bambini Baby Cologne and start enjoying life’s little surprises!

 

 

 

#GerifiedPH: Synthesis – A Fusion of Architecture and Photography

Structural members can actually be used as an art if it has the three characteristics – efficiency – to carry load, economy – to make the construction doable  and elegance – for the pleasure of our eyes. That is just one of the many things I noticed when I visited the Synthesis Architectural Photography Art Gallery  during its launch at the Atrium in SM Aura.

Synthesis: an Exhibit on Architectural Photography at the SM Aura Premier

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As part of SM’s Nationals Arts Month celebration this February, SM Supermalls invites everyone to Synthesis: an exhibit on Architectural Photography by Ar. Marc Henrich Go from February 28 to March 8 at The Upper Ground Atrium of SM Aura Premier.
With Dra. Vicky Belo at the Ribbon Cutting Ceremony of Synthesis Art Gallery
Showcasing the harmony between two arts, Synthesis features both the talent of Marc Henrich Go, and the works of renowned architecture and design firm Budji+Royal, underscoring the intuitive collaboration of creative minds.
A first-of-its-kind demonstration at SM Aura Premier, the evocative photos are set to indulge with meaningful spatial experiences of atmosphere and emotion through architectural photography.
A multi-awarded photographer, Ar. Marc Henrich Go is a talented lensman who has won numerous competitions and completed many international commissions. Specializing in architectural, travel, and commercial photography, his works have been featured in the covers and pages of major publications and magazines such as the Philippine Tatler, People Asia, Bluprint, and Cocoon. He recently topped the January 2018 Architect Licensure Exam. Being both an architect and photographer, his approach is a fusion of both professions that enables him to capture the essence of architecture and design through his own extraordinary perspective.

Arch. Go can see the beauty between light and darkness fused in the many photos he has taken – timber trusses and steel flanges complimenting nature. His intention for asymmetry can also be found into some of his creation. For Synthesis, most of his photographs features Budji+Royal, a design firm led by the visionary tandem of Budji Layug and Royal Pineda, who together conceived a Total Design approach where architecture, interior design, furniture, styling and landscaping are planned into an integrated whole, specifically for the unique needs of each project.

More photos of the event here.
Don’t forget to catch other art events and activities you can discover in SM malls near you, including the Pagbubunsod 2018 in Angono (Feb 27 to Mar 3), the Cordillera and Panagbenga Art Exhibit in Baguio (until Mar 16), and the Art All Over exhibits and workshops in Seaside Cebu (until Mar 31).
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For exclusive news about SM Supermalls, visit http://www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

#GerifiedPH: Help Reshape Your Child’s Future with Parentology+

I’m a parent. What’s your superpower?
Yes, I never thought that being a parent is a superpower, too! But guess what, our kid’s future lies in our hands, and hence, we have the power to empower them or bring them down! Good thing, Nestle Nankid created a venue that’ll help parents use their powers to help reshape our child’s future!
Parentology KV
Last February 6, Nestle Nankid Milk launched Parentology+ at the Trinoma Mall Activity Center. The event was joined in by almost a hundred guests to support the advocacy in helping parents take charge of their child’s future through the simple things they do at home.
Parentology recreates a home and its rooms. The space has three stations touching on topics about lifestyle, physical activity and socialization.
After the success of its Metro Manila run, Nestlé NANKID will be bringing Parentology outside of the Metro! To reach more parents, it will be followed by events in: SM City Clark on February 10-11, Abreeza Davao on March 3-4, and SM City Cebu on March 17-18.

Today’s world is vastly different from what it was just a decade ago, causing anxiety among parents trying hard to provide their children a future full of possibilities. Technology, environmental changes, and lifestyle shifts have redefined the way people do and view things, so much so that today’s parents sometimes feel overwhelmed by the world their children are growing in.

Unlike a generation ago when school children often ate home-cooked meals and played games with neighbors, today’s children often consume fast food items while playing video games on their handhelds. Parks and outdoor spaces have been replaced by sprawling malls, while the ever increasing population has meant traffic congestion, pollution, and other urban challenges that did not exist or were not as bad ten years ago. As a result, many children have become couch potatoes with limited socialization opportunities. A number of growing kids struggle with issues such as obesity, socialization difficulties, attention problems, and the like.

Worse, there are factors that parents feel they could not do much about such as family health history, to name a few, which could potentially influence their children’s future.

Despite all these challenges, parents still possess the power to reshape the future of their children. With commitment, knowledge, and support, they can build a better future for their kids.

To guide parents in reshaping the future of their children, Nestlé NANKID is partnering with them in advancing Parentology+, an advocacy to help parents take charge of their future with simple steps that can be taken right at home.  These day-to-day measures cover the different phases of life, such as diet and nutrition, exercise and activity, socialization, and creativity.

To launch Parentology+, Nestlé NANKID will be holding a series of events to bring the advocacy closer to parents across the country. The events will feature bloggers who are also parents, and who can share their experiences about different aspects of their parenting journey. Blogger Stephanie Zubiri-Crespi and Nestlé Nutritionist Ms. Aleli Magtibay will give insights on nutrition and diet.  Football player Anton del Rosario will share how he got his son to embrace an active lifestyle and love sports.  Entrepreneur and stylist Cat Arambulo-Antonio will speak on how she helped her children learn to socialize with their peers, and tidbits on how to stimulate their creativity and confidence.

Parentology+ recreates a typical home and its rooms. The space will consist of three stations touching on three important topics: Food, Physical Activity and Socialization– fill your day with ways you can stay lean at the Foodie station and make sure to get that drool-worthy photo, jump into a ball pit at the Play station and play on a giant piano at the Social station, and so much more! Each station will be decked out to be Instagram-worthy for those who want to share their family bonding moments on social media so make sure to check it out!

To up the ante, a special keepsakes and lots of freebies will be given to the participants. And for added excitement, Nestlé NANKID will be giving away Instax SQ10 cameras to two lucky attendees in each run!

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Parentology+ kicks off starting February 3 to 4 at the Activity Center in Trinoma Mall, which starts the Metro Manila run. To reach more parents, it will be followed by events in:

  • SM City Clark on February 10-11,

  • Abreeza Davao on March 3-4, and

  • SM City Cebu on March 17-18.

Don’t miss the opportunity to help reshape your children’s future. Visit www.facebook.com/NANKIDOPTIPRO for more details.

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Powdered milk drinks suited for healthy children above 3 years of age, NANKID® OPTIPRO® FOUR and NANKID® OPTIPRO® HW FOUR are formulated with optimized protein to ensure optimal weight advantage and optimal development advantage. NANKID® OPTIPRO® HW FOUR also contains partially hydrolyzed whey, clinically proven to reduce the risk of allergies.