How to Keep Your Ideas Alive: The Story of WD-40

Ideas, like people, are born and can die. Unlike people, ideas don’t face inevitable demise. Online collaboration tools are a life saver for good ideas. But before we get to the importance of online collaboration tools, let’s take a look at why it’s so important to keep your ideas from dying before their time.

Sadly, most of the ideas that come in and out of our heads do die. The constant “death cycle” of ideas is a loss for innovators and the general public. Think about it. How many of your “deceased” ideas represent untapped potential? Even an idea that doesn’t look like a clear winner can be lead to an important innovation.

Keeping an Idea Alive Through Team Collaboration: The Invention of WD-40

Let me give you an example of a “loser idea” that was thankfully not killed: WD-40. Invented in 1953, his lubricant makes countless heavy doors swing open effortlessly without getting stuck. It helps a multitude of mechanical devices to operate smoothly without corroding or seizing. Out cars, elevators, bicycles, and myriad other machines would function more poorly without WD-40.

Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Do you know why it’s called WD-40? Because WD-40 marked a laboratory’s 40th attempt to create the perfect anti-corrosive lubricant! Fortunately for all of us who have benefited from WD-40 in some way, inventor Norman Larsen and his team at the Rocket Chemical Company didn’t let their idea die. Instead, Larsen and his assistants worked together to advocate for their idea of the perfect water-displacing (“WD”) lubricant. They nurtured their idea, allowing it to survive 39 failed attempts at implementation.

Today, WD-40 is a household name. Inventor Norman Larsen passed away in 1970, but his ideas may remain with us for another century, maybe more.

Use Online Collaboration Tools to Duplicate Norman Larsen’s Success

Right now, you may be thinking “So what?” Odds are that you do not manage a corporate laboratory. And it’s likely that and aren’t flanked by lab loyal assistants and company managers who are determined to keep your ideas alive.

So you might wonder how on earth Norman Larsen’s story applies to you. How can you use teamwork to give your ideas longevity and health? The truth is, you have something that Norman Larsen never did. You have the Internet.

The Internet is a place where you can build your own team. In the information age, inventors no longer have to wait for their own personal Rocket Chemical Company to hire them and help them keep their ideas alive.

Of course, going onto the Internet and building your own team is easier said than done. How can you share an idea on Facebook, for example, when everyone else is there to share photos of their meals and clips of their favorite TV shows? For that matter, is it really possible to share a new invention in just 140 characters on Twitter? And even if you could figure out how to do that, how can you locate the people on Twitter who will care about your idea?

This is where Zillable comes in. We’re a network for ideas, not for “social” personal musings. Zillable’s online collaboration tools help you find like-minded innovators so that your ideas can get the collaborative TLC they need. Sign up today!

#GerifiedPH: Canon Pix Mommy Weekend x Pixma E Series Launch

First day of school was a success, no separate-anxiety symptoms, no cranky I-want-my-mommy attitude. Crying hormone is nowhere in sight, just a little hyper-activity running around, wiggling in place and voice in high pitch – what a promising first school year! Then I opened his assignment notebook. First sentence in the first page of it- a homework. A simple whole image of Kulayot in paper. Wow! I never thought kindergarten school would punch parents like this on first day. Punch is the term, but its not that violent, just a tad of hyperventilation and panic. Is it due tomorrow or the next Monday?

Apparently, it was due next week. That was a relief. I read the notebook halfway from falling asleep and preparing for tomorrow’s work.

The thing is, school today requires current technology which includes  a laptop/desktop, a printer and an internet connection.

Canon Pixma E Series

Canon introduced their latest addition in their line up for Ink Efficient All-In-One printers—the PIXMA Ink Efficient E410 and E470. These are the latest printers equipped with low-cost, high yield ink cartridges to ensure affordable cost of operation.

Wireless and Mobile Printing

Any home within a local wireless network can easily connect to the PIXMA E470 through its built-in Wi-Fi capabilities. Even without a wireless router, the PIXMA E470 is able to support direct wireless connection to mobile devices or laptop computers using its Access Point Mode.

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Canon PIXMA Ink Efficient E410 SRP Php3,695.00

The PIXMA E470 is also cloud-aware, offering true print-from-anywhere mobility when paired with the Google Cloud Print*1 service. Users can now connect to the printer via the Internet through supported applications such as Gmail or Google Drive, or from the Google Chrome web browser on PCs and laptops running on Windows, Macintosh, Linux and Chrome operating systems.

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Canon PIXMA Ink Efficient E470 SRP Php4,375.00

 

Canon PRINT Inkjet/SELPHY App

When paired with the Canon PRINT Inkjet/SELPHY app, users of the PIXMA E470 can print and scan documents and photos using any mobile device running with an iOS or Android operating system with wireless connectivity.

From the app, users can monitor ink levels, adjust printer settings, and register their printers to new cloud services, while the remote copy function allows them to make a document copy even when they are not physically beside the printer.

Enhanced Operability and Productivity Features

The PIXMA E470 is designed for easy wireless setup and connection, switching easily between wireless infrastructure connection, and Access Point Mode connection.

Both the PIXMA E470 and E410 print at 8.0 images per minute (ipm) when printing black and white, and 4.0 ipm when printing in color. The printers also support intelligent power management in the Auto Power ON/OFF setting, allowing automated shut down during idle period and power up when a print job is received.  This setting can be configured easily using the printer driver, or using the PRINT Inkjet/SELPHY app.

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The event was held at Vask Tapas Room in BGC wherein guests from the media, influencers and bloggers were served with scrumptious servings like Pintxos, Tacos, Rabas (squid with basil mayo), Croquetas, Patatas Bravas, Mejillones Tigre, Tortilla de Chorizo, Callos a la Bizkaina con Chorizo, Sauteed Mixed Veggies, Paella, Pecado al Horno and Pollo Asado. They also served Cochinillo, Tarta de Calamansi and Torrija, which ended sweetly with White Chocolate Mousse and our very own set of Canon printers! You didn’t saw that coming, huh? Check out more photos from the event here.

What’s more is that this is only the beginning! Canon will held several #PixMom events and guests can be assured that every Canon purchase is an investment to fun and memories!

LifeAfterBreakfast

Aside from the delish dishes, guests were in for a quick workshop hosted by Ms. Alessa Lanot of Life after breakfast Blog. The activity demands creativity in designing a mosaic using colored pens and a watercolor print of floras and patterns. The mini workshop outputs were printed on a canvass using the latest all-in-one Canon Pixma E470.

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The event also held series of mini talks from Bloggers Shari Macaraig of The Misty Mom, who showed us how to make our toddlers “pose” for the camera by dropping the cheesy word “cheese” and Ava Zabat of FartsyAva that shared us how her Canon Pixma E470 helped her documenting whatsnots, encouraging her tod’s art potential while being efficient in doing business – printing handouts, documents, calling cards, even labels and sticker names.

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But there’s more! Download the Canon Red App, available in Apple Store and Google Play and get more freebies and rewards from over 150 partner brands! Buy Canon products and enjoy earning points, prioritized services, product loans, free workshops, camera cleaning services for the avid-Canon shooters and even extended warranty of up to two years! Canon even have special after sales services plus up to Php10,000 worth of credits with every purchase of participating products!

“We also prioritize rewarding and giving importance to our avid Canon customers. By simply downloading the Canon Red App available in the Apple Store and Google Play, exciting freebies and rewards from over 150 partner merchants await our customers when they earn points,” said Tin Dacanay, Canon Philippines marketing manager.

Head on over to Canon Philippines for more information.

Visit Official Websites: visit www.canon.com.ph and www.shopcanon.ph

 

Amplify your Business with MPLIFY

Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to
provide business solutions through various marketing strategies and PR campaigns.

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The first Restaurant Engagement Conference is by Mplify on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard, manilastandard.net, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.

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To register, visit www.mplify-ph.com and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.

For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at mktg.mplify@gmail.com.

 

Robinsons Supermarket’s 10th Fit & Fun Wellness

Running especially when done with a friend or love one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.
This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness buddy Run at the Parade Ground of Camp Aguinaldo in Quezon City.

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In line with the Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the fit & fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

Through the years, fit and Fun Buddy Run has been a much anticipated event for lot of people. Its’ our kick off as we celebrate with the nation, Well and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners, “said general manager of Robinsons Supermarket, Mr. Jody Gadia.

Hosted by volleyball Superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI, Procter & Gamble, Abbot Nutrition, Getz Broz, Ecossential, Del Monte, Foodsphere Inc., and Philusa Coach Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on ground and on line wellness program in the country which aims to encourage everyone to pledge and lose weight.

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of P 3,000.00 inclusive of P 500 worth of participating items of the Wellness Festival.

Robinsons Supermarkets commitment to wellness campaign extends to providing Filipino with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.

#GerifiedPH: Millennial Moms Ph’s #MomTribe Meet-Up for First-Time Moms

It takes a village to raise a child.

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The quote above was an old African proverb originated in Igbo and Yoruba now commonly known as Nigeria; it depicts the importance of an entire community in its active role in contributing to the rearing of one’s child.

Photo on the left: #Dabibot munching on a peeled carrot. Instead of eating chips and deep fries, toddlers can munch on finger food like carrots, cucumbers and parsley. Just make sure that the toddler is always under an adult supervision.

One of my determined goals when I was a first time parent, was to breastfed my child exclusively for the first six months of his life and then, let him self-wean. It was a success. That is what I’m doing now for my second child. But my first-time mom journey wasn’t all wet kisses and tight hugs, and I can’t tell it is now that I’m a mom of two little gentlemen. I still have a lot to learn and I’m opening my mind to it; aside from wet kisses and tight hugs, I’m so ready for that still-hot poop and sour pukes, especially now that I got a millennial tribe behind my back.

Millennial Moms are mothers who were born between 1978 and 1994.

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The quote above was what came into my mind the moment I learned about this offline meet up – a transition into the modern era that Millennial Moms Philippines summed up to be hashtag #MomTribe.

Millennial Moms Ph

Millennial Moms Ph provides an offline avenue for moms to SHARE, INSPIRE and CONNECT with other moms in a workshop or seminar type of events  where they advocate to help and teach millennials parents to be good in keeping their homes and family in a good state – just like how women of tribes do to cultivate and nourish the village. Hence, moms would love to work inside the home.

  • To be good homemakers
  • To survive when maids are not around
  • To train and guide helpers in the household

#MomTribe

The #MomTribe Meet Up event held last June 24 was very laid back. Breastfeeding moms are everywhere. Crying babies and laughing running toddlers was a norm and no one judged anyone.

19396684_1441211965922059_4998812595384145849_n.jpgOn our way to the event, Dabibot fell asleep after breastfeeding.

Everyone was welcomed and understood. I feel like I belong… I didn’t bring my toddlers with me because the hubby is gracious enough to make pasyal the kids in the mall while I’m in the event but I like how moms with crying babies for the first time will not look others in the eyes apologetically – I wished I brought Dabibot.

I love how everyone was whispering that the baby’s is cute, so chubby. Humbly excusing and proudly excused were the exchanges of the conversation – babywearing, using strollers, breastfeeding, bottle-fed, mix feeding, using disposable diapers, cloth diaper users. Just a smile and a nod, no mommy shaming.

Everyone was dog-eyed seeing the babies cue or smile. And everyone gasp when a baby smacked her face on the table.

Finally, an avenue for moms.

The event was hosted by millennial mom behind the Millennial Moms Ph, Ms. Dette Zulueta. She introduced us to the Mom Tribe Community, its advocacy and its sponsors that made the event possible.

Then we were grouped into four. The Super Moms, the Hot Mommas, the Anata Hearts and the Wonder WoMoms (our group). We introduced ourselves to each other and talked about our backgrounds.

19437661_1441201149256474_7835238445709402408_n.jpgMommy Rich, Mommy Amy and Mommy Kath during our Introduce Yourself Activity.

In our group, one’s a nurse, two are full-time moms, two are mom-prenuers and one corporate mom. Like a good mix, we learned and picked something from the other. It was really a refreshing intimate conversation for me after years of only talking to the drooling infants – I’m a work at home mom, afterall.

I didn’t get the chance to get a decent photo, the lactating treats from SugarSensationsPh went down the throat in less than a minute. I saved the lolly for later.

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Aside from the group activities, Asian Parenting held a human bingo.

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One of the things I learned the hard way is that when you are young, you are idealistic, but as you age, you should embrace the reality as well. One of the things I do to fight against the pressure of idealism is by practicing Stoicism – the art of not giving a care to people and circumstances that doesn’t help or improve you.

I never had a night life. Other moms in the group also has a limited social life after having the baby – and like a said earlier, everyone was refreshed on finally talking to another adult after a year of baby talking. Personally, one of the things I can’t do now is to travel alone. I don’t have anyone to leave the kids with and I’m a breastfeeding momma who hates pumping – add that to the equation and you’ll end up knowing I breastfeed even during my site inspection visits.

Usually, just an encouragement and affirmation that it’s okay, everything will fall into place is all I need to keep on striving and moving forward.

Makansutra

The #MomTribe held last Saturday and the future #MomTribe events was and will be held at Makansutra, 2nd floor of SM Megamall.

It rained prizes and gifts from sponsors like PLDT Home Fibr, Bite Lock, Smart Steps, Baby Company and a sample giveaways and live demo from Pampers.

More photos of the event here.

#MomTribe Meet-Up Schedule for the next few months are as follows:

August 12, September 16 and October 14, 2:00PM to 4:00PM at Makansutra, SM Megamall. Stay tuned on their official Facebook Page: https://www.facebook.com/MillennialMomsPH/

and join the tribe here: https://www.facebook.com/groups/millennialmomsph/ 

Other Social Networking Site:

Blog – www.millennialmomsph.com
Instagram – https://www.instagram.com/millennialmomsph/

#ColgateMinions: Nuffnang and Colgate’s Despicable Me 3 Movie Treat

I’m gonna hold my breath until you say I have long lasting Colgate cool fresh breath like a good #ColgateMinions!

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Last June 17, Colgate Philippines and Nuffnang Philippines treat moms and kids to the movie premiere screening of Despicable Me 3.

Ba-ba-ba-brushing is fa-fa-fun with the #ColgateMinions!

You will not cry or whine or laugh or giggly or sneeze or burp or fart. No annoying sounds, just gurgle and brush and kiss and laugh and hug and sing and dance like a troll!

Aside from the movie treat, guests indulged to free movie snacks – popcorn, hotdog and lemonade plus a surprise minion inspired plushies and a bag of Colgate products!

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What’s more? Kids with the best minion costumes and inspired outfits win a special Colgate loot bag!

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Clyde as a lemonade drinking construction minion.

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Dave as a popcorn eating construction minion.

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It’s so fluffy! My breath’s so fresh, you’ll gonna smile! #ColgateMinions. It’s a remarkable experience for the kids, it’s Dave’s first movie and we, including the parents, all had a blast! Thank you so much Colgate and Nuffnang for this family treat!

#GerifiedPH: Keep up on your Multiscreen Lifestyle with Crizal Prevencia!

When it clock hits 6 AM, my hands automatically search for my phone to put the alarm on snooze – which only mean, that the moment I open my eyes, I face a screen. And unfortunately, same goes at night, it’s a screen I’m facing before calling it a day. I’m basically living, what everyone knows as a multiscreen lifestyle.

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I design using a program in my laptop. I play games on my tablet during queue and I write blog posts on my smartphone when in traffic.

Keeping up with the technology has its up and down. Benefits include faster communication, saving time on transactions, convenience, etc,. but, as the blog title connotes, we will focus on the disadvantages of multiscreen lifestyle and how to keep up with it.

Computer Vision Syndrome

Did you know? Computer Vision Syndrome aka CVS is becoming a common illness not just for adults working on screen, but for kids staring on tablets and phones for a long period of time.

Computer Vision Syndrome, although not yet proven to cause any long-term damage to our eyes can lead to discomfort and eye strain. I know, because I’m actually feeling the symptoms which include blurred vision, dry red eyes, easily irritated eyes, headaches, double vision, constant headache and upper back and neck pain.

Aside from CVS, harmful blue light from devices and the sun can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD).

Good thing advancement in technology also means solution to this problem!

Tom Rodriguez

Last Thurday, June 8, Essilor Philippines presented its most technologically advanced protective lenses yet – the Crizal Prevencia. The event was held at Milky Way Cafe, in Makati where they also introduced their newest endorser, Tom Rodriguez.

Essilor_Tom Rodriguez shares vision_press kit photo

Hot in his suit, Tom Rodriguez wowed the crowd not just because of his heartthrob appearance and very quirky personality, but also through his display of digital artworks.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots.

Samples of his artworks here.

 

More about Tom Rodriguez’ Multiscreen lifestyle here.

Essilor is the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

Crizal Prevencia

The event was hosted by RX 93.1 The Morning Rush DJ Rica who wears an Essilor Crizal Prevencia lenses all throughout the event. Dr. Emelita Roleda, Essilor General Manager also graced the launch wherein she explained their new campaign – to promote healthy eye sight and protect eyes in blue light from gadgets and digital devices.

Dr. Kyle Gallas, Manager for Commercial made the crowd think about devices as part of our daily lives. Today is really,  different, we face screens – TV, computers, laptops, smartphones, smartwatches, even devices inside our cars are screens.

Crizal Prevencia is designed for a multiscreen lifestyle. Crizal Prevencia has two major components, the ESPF and Light Scan.

E-SPF – is the front and back protection for harmful Ultra Violet light from the screen.

Light Scan – on the other hand, is blocking the harmful blue light while letting essential light pass through.

These are what makes Crizal Prevencia the most advanced technology in eye protection. All in all, it has (7) seven basic elements:

(1) Protection from blue light which is the light scan

(2) E-SPF, front and back UV Protection

(3) Anti-reflection – perfect for driving

(4) Scratch Resistance – when dropped, scraped or grazed with things around. In my case, toddler tossing it around.

(5) Dust Resistance – when not inside its case.

(6) Smudge Resistance – from sweat and baby’s fingertips.

(7) Water Resistance – from taking a bath

Even if you don’t need eye correction & prescription or that your vision is 20-20, if you face a screen whatever your lifestyle is, you are still in need of Crizal Prevencia. It also comes in Transitions – clear glasses for indoor or at night use that when you step outdoors changes color to protect and shade your eyes.

Crizal Prevencia is available in all leading optical clinics and optical stores nationwide, just ask for certificate of authenticity.

Ms. Jinky Navo, Marketing Manager, talked more about Essilor’s latest campaign – our everyday exposure from the sun, gadgets and artificial lights. We sometimes are not aware that our eyesight is older than our age because of our longer exposure to blue light.

The event had an overflowing buffet of Filipino cuisine and social media giveaways!

Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Tom Rodriguez’ latest Crizal Prevencia TVC, wherein he is seen going through his everyday routine. It will be available in cable TV, billboards, social networking sites, magazines in the Philippines and other parts of Asia like Indonesia, Malaysia, South Korea and India.

There’s no running from the blue light, but there’s always protection with Crizal Prevencia.

The latest campaign is hoping to convince more Filipinos to use eye protective lenses on their daily activities – from gaming, working, or recreations.

“With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.” – Tom Rodriguez

What’s more? It lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.