#GerifiedPH: Boom Pods – Outdoor Fun and Adventure

Did you know? Bluetooth was invented by a telecom vendor, Ericsson in 1994. It was a “short-link” radio technology development meant to create a wireless headset. Come 2017, we can now use it not just on headsets, but on every possible gadget you could think of!

What’s more? You can even play throw-catch and shower with it! Wait, what?




Three young professionals thinking about how they can unite visually appealing homeware design and innovative outdoor products into something original, functional and waterproof – and after sleepless nights and empty bottles of booze or cup of coffee whatever floats your boat (disclaimer: that’s just me dramatically assuming) they come up with something bizarrely catchy, out-of-the-box technology.

Started as a DT Design and enabled to established a homeware design and manufacturing business that works with major UK and International Retail brands, the Boompods was launched in 2012 with a vision of uniting visually appealing homeware design with product innovation and a love of the outdoors.


Today: Outdoor Fun and Adventure Product Launch


Meet the three geniuses –  Lea Denison (the designer), David Tansley (the markerter) and Prem Balani (the speaker) who, with their hate for wires, love for the outdoor water and passion for technology created BOOMPODS HI RES LOGO.png

What makes the difference:

Simplicity by design, durability and style allows the user not think about how to use their device and simply GO!

Rugged, well thought design, colour and tactile quality makes Boompods a clearly recognisable brand, easily distinguishable from our competitors.

Extensive product range provides something for everyone to incorporate into daily and active lives.

The “Pod” – Design out of the ordinary.

The products look premium, of high-end quality and superb durability.


Fusion. Boompods ultimate speaker. Fusion’s design combines style and function
to outperform, outlast anywhere you choose.
Fusion is a mix of two worlds, its stylish enough to fit in any home or work
environment and can be thrown into a bag ready for your next big
adventure! Whether that’s a city break, a week on the beach or an
exciting wilderness adventure, Fusion can handle it. Long battery life,
IPX6 rated waterproof the speaker can be fully submerged underwater,
it’s also shock proof to take life’s knocks. A massive 10 watts of power is
big enough for any room but if you want more you can pair two
together to get true stereo sound for a party TURN UP THE BOOM!
Being based in the England we know a lot about bad weather and love
testing everything we do in the worst of it, either on a bike, swimming
in the sea or escaping to the countryside.


Hush. Press the Hush noise cancellation button and this will reduce the sounds around you and amplify your favourite tunes. Maximum comfort by design, fully-adjustable head strap, folding design allowing for all head shapes, finished off with premium ear pads for long haul comfort. The 40mm drivers have been developed for rich bass and a well-balanced sound to suit a wide range of music styles.


Rokpod. My Personal Favorite! Massive sound through nano speaker technology and a passive bass system. Designed to be truly shock and water resistant, with a multi-layered design than makes it rock hard. Features an integrated braided cable, inspired by climbing ropes, that’s strong enough to hang with you on your next adventure.


Wireless Retrobuds. Your everyday buddy…
Compact, tangle free design for easy use and storage on the
go. Uncompromised sound, Boompods sound isolating ear tips are held
securely in place with Boompods uniquely designed integral adjustable
cable. Boompods trademark 3D control ensures quick and easy access
to volume, track and answering calls with inbuilt microphone.


Double Blaster 2. Re-designed from the ground up, Doubleblaster has been working
out! Shhhh mode is smart! Place your hand over the speaker for silence, remove for an acoustic treat capable of shaking your desk.. A new 7watt speaker and chamber channels sound to a Boompods specially developed sub-woofer. Finger recognition on the touch bar controls volume, skip tracks or take calls. Wrapped in a tough IPX6 shell to protect from everyday knocks and spills.

Boompods now has its headquarters in UK, and operations in Hong Kong and China.



The Future (#Gerifiedph Questionnaires)

One of the things I look for companies is its value for accountability to their laborers and employees. I’m quite fascinated on how the company culture is nurtured when it comes to business’ working environment.

Did you know? Girls (more commonly known as the Radium Girls – factory workers who contracted radiation poisoning from using self-luminous pigment for painting watch dials) are the reason behind the creation of an organization for the protection of the laborers in their workplace area, the ISO, International Standardization Organization.

Q1: Do you have social responsibility program at the moment?

A: Although, recently launched, 2 years ago in the Philippines, Boom Pods is already available to 40 countries worldwide, and as a British Company, we hold strong and true to high standard and quality of products. We educate factory workers and employees to safety standards and procedures while following protocols and ISO requirements.

And in the future I hope, Boom Pods will not only make life more comfortable with high-end gizmos but also reach out to the community more – scholarships and charity works.

Did you know? According to Google: Different kinds of plastic can degrade at different times, but the average time for a plastic bottle to completely degrade is at least 450 years. It can even take some bottles 1000 years to biodegrade! That’s a long time for even the smallest bottle. Its a no brainer to think that’ll take forever for a hard plastic to degrade.

Rokpod is love at first site. Rokpod is love at first sight. Hang it, throw it, drench it, it will still do what it do best, provide good quality music – jazz, rock, acoustic or whatever set the aura right. I like the long battery life, durability, design and vibrant color choices – the color alone can lift up the mood! But what if it gets broken? Do we lament and dip it to the trash?

Q2: Do you have post-costumer service center? Where is your factory located?

A: All of our products has a 1 year warranty. For 2 months, it will be exclusively distributed by Globe Telecom. We have service center here in the Philippines. Our company is a British brand, with England design and manufactured in China, just like our phone partner,  Apple.

And in the future, I hope that the company will also open for Android users, as well.

Did you know? A study for the past five years revealed that growing numbers of new gadgets and more people who can afford it has led to an electronic gadget garbage waste to a 63% increased.

As a self-proclaimed environmentalist, I seek for company that is eco-friendly and self-sustainability as well.

Q3: I know you guys hate wire, are you open to switch to solar charges? How do your company manage to lessen your carbon footprints?

A: One of the mandates of being a certified ISO in the industry is by having a proper waste management and standards on plastic and packages.

And in the future, I hope that they will look more onto where factory scraps and electronic spare parts really go or be better, donate it to robotics/electronic schools or reuse it.

Boom Pods is a very promising high-end brand just like Apple, thus my commentary.

The Event: Press Conference and Product Preview

The press conference was held at the Infinity Ballroom of F1 Hotel, BGC last Monday. The founders introduced the latest 5 exclusive products they are launching and opened the platform for question and answer, as mentioned above.

After the press conference, Boom Pods host a product showdown hosted by Mr. RJ Ledesma. The event was also graced by Ms. Leah de Guzman of Globe Telecom and Ms. Aimee Manzano of Mac Power Marketing. The event was also showered with raffle prizes, buffet of scrumptious food and overflowing wine. I gulped down 3 glasses of red wine and a champagne in my heart’s content. *hick*

18742295_1742747045738648_1343175688_o.jpg Major Prize Winner Beth, Mommy Blogger behind Girly Mom Raising Boys on Facebook


Stay tuned for my Rokpod review!


About MacPower

logo1.pngMacpower Marketing Corporation (MMC) is a privately held corporation engaged in the business of marketing and distribution companies in the Philippines and has presence in the market. MMC is among the Philippines TOP 1 Distributor in 7-eleven, Globe, Power Mac Centers, Switch, Lazada, Odyssey, All Day Supermarket and Landmark. It has been in operations for 2 Years.

MMC is engaged in a wide range distribution of food-related businesses, including the manufacture and distribution electronic toys, bags, audio products, wearable’s, photo, mobile and gadget accessories

MMC mission is to bring the best electronics brands, gadgets and accessories, from global market to the Filipino Retailers and Consumer. Our vision is to be the exclusive and the first importer & distributor of unique electronics toys, gadgets & accessories in the Philippines.

Macpower Marketing Corporation aims to bring the best products the Filipino retailers and consumers. We guarantee the features and the high quality standard of products that we represent. Our brands:

  • Belkin, an American brand of consumer electronic devices and accessories including cables, chargers, surge protectors, and mobile accessories.
  • Boompods, a UK Brand of unique and colorful audio speakers, cables, mobile chargers, power banks, headsets and ear buds.
  • Dog & Bone, Australian based brand known for smart cases for tablets and smart phones. Creators of the world’s first topless direct touch screen waterproof mobile case, and the world’s first shockproof wireless charging case military tested with fast wireless charging.
  • Fluxmob, World’s smallest battery backup + wall charger.
  • Homido, smart phone based virtual reality headset from the USA.
  • Lumee, This brilliant front-lit Smartphone case is changing the way people shoot and share social media.
  • Manfrotto, based in Northern Italy at Cassola, Manfrotto designs, manufactures and markets a wide range f camera and lighting support equipment including tripods, heads, lighting stands, bags and accessories.
  •  MB Quart Audio, Founded in the 1960’s in Obrigheim, Germany, MB Quart has established itself as a key manufacturer of high quality audio components and speakers.
  • National Geographic bags, lifestyle and photo bags.
  • Onanoff, are the best headphones for kids with built n volume control.
  • Rhinoshield, the world’s strongest mobile case and screen protector.
  • Runtastic, Founded in 2009 in Austria, it tracks your runs, rides and other fitness and sports activities, works with a App for monitoring and a wide array of products from wearables, scales, and armbands.
  • Ubooly, is a magical stuffed animal that talks and listens. Learn while you play with interactive games and play packs.
  • Unu, known as the world’s fastest charging power bank, featuring Ultra-X Charging Technology, significantly increases recharging speeds and saves time.
  • Woodford, quick draw cables for iPhone and iPad products.

Macpower guarantees that the products are of high quality and covered by warranty.

SHARP AQUOS XU Series 4K TV Powered by Android TV™

The first-ever 4K TV with the world’s highest 8K resolution Filipinos can now plug-in to an exceptional 4K TV viewing like never before, with the new SHARP AQUOS XU Series 4K TV Powered by Android TV™ that can give them 8k resolution—the world’s highest picture resolution to date.

The AQUOS Super Premium XU Series type LC-80XU930X size 80 inch and 70-inch LC-70XU830X live up once more to SHARP’s position as an innovator, with these “first-in-the-world” 4K models with 8K resolutions that were unveiled to the public last May 18 at Shangri-La at the Fort. 8K resolution upgrade One can now enjoy 8K resolution despite not having a native HD source with the AQUOS XU Series 4K TV Powered by Android TV™.

It integrates 4K QuattronTM Pro panel and the world’s first X8 Master Engine Pro processor technologies to achieve the capability to upgrade image quality through pixel furcation. This allows it to convert images to 8K resolution. The closest you can get to reality AQUOS XU Series 4K TV Powered by Android TV™ offers a more immersive watching experience with a more packed field of view with its tight pixel density – meaning, individual pixels can’t be spotted even up close.

It carries 4K resolution at 60fps, hence the ability to bring out its highest potential definition, and blurring the lines between reality because of technology Rich Color Pro, the primary four color technology (RGBY) that produces a color range 40% wider than conventional TV. Connectivity at its finest Latest standard interface such as a super speed USB and MHL 3.0 allows users to enjoy high-definition content from various sources, especially smart phones and SD memory cards.


Wireless gaming is also made possible with its Bluetooth and built-in Wi-Fi. It also establishes relevance in this age that relies heavily on connectivity by equipping the AQUOS XU Series 4K TV Powered by Android TV™ with seamless access to content; enabling users to choose from a wide variety of videos, music, and games. It has added features such as the touchpad and the Google Voice Search function. One can easily connect to pre-installed apps such as Netflix, Youtube, Google Play, and Google cast, among others.

Experiencing the powerful and meaningful connections with SHARP is part of its year-long campaign, Be Original, which speaks of SHARP’s core drive for originality and development of technology that lets people be themselves. It’s about originating technology that enhance lifestyles, inspire innovations, and support individual expression.

Enjoy AQUOS XU Series 4K TV Powered by Android TV™ in 70 and 80-inch models, as well as other range of LCD-LED smart TVs under the Aquos series that also offer supreme quality resolution for every user’s delight and comfort. Discover a viewing experience only possible by being connected to SHARP’s original technology. Get onboard the new era of television with the AQUOS XU Series 4K TV Powered by Android TV™.

About SHARP Philippines Corp.

Sharp Philippines Corporation (SPC) was established as a joint venture in 1982 between Pilipinas Development Corporation and Japan’s Sharp Corporation. SPC, although relatively young, already have several major achievements. During its tenth year as a joint venture operation, it emerged as one of the leading manufacturers of electronics and home appliances in the field, and on its eleventh, it became the first of its kind in the Philippines to be granted the ISO 9002 certification for its quality systems by the British Standards Institute. SPC works towards gaining and keeping the trust of the millions of Filipinos, both young and old, through quality products and constant innovation. Its main product categories are video, audio, and home appliances, and along with its core offerings, SPC continuously adds more products and models to its roster, making sure that each product is tailored to the needs of the Filipino consumer.


Launch of Dimension Data’s Uptime services for Palo Alto Networks in the Philippines

Manila, Philippines, 11 May 2017 – Dimension Data is offering its Uptime Maintenance Support Services for Palo Alto Networks® in the Philippines to provide IT agility, reduce downtime and improve the overall efficiency for clients’ business operations. Dimension Data is Palo Alto Networks’ only global Platinum Partner in the Philippines.

Dimension Data’s Uptime Services has several service elements that, when combined, will help to ensure business continuity for organisations of all sizes — this includes enterprise-level businesses, government bodies as well as calamity response and rescue.

Dimension Data will provide Level 1 and Level 2 support services as part of its Uptime services for Palo Alto Networks, with certified engineers providing the best possible assistance to its clients in the Philippines. This latest service offering from Dimension Data helps organisations allocate the appropriate level of response to events that occur with specific software and hardware devices.

It also provides a broad combination of response commitments applicable across a range of service calendars for around-the-clock protection of critical business systems. In addition, Dimension Data’s Uptime services provide users with access to engineers and technicians who liaise directly with vendors to accelerate incident resolution.

The Palo Alto Networks products and offerings supported under Uptime include:
• Next-generation firewall appliances
• VM-Series virtualized next-generation firewalls
• Subscriptions: Threat Prevention, WildFire™ threat analysis service, URL Filtering, GlobalProtect™ network security for endpoints
• Panorama™ network security management
• Traps™ advanced endpoint protection
• Aperture™ SaaS security service
• AutoFocus™ threat intelligence service

Dimension Data’s Uptime Service Plans include:
• Remote – 24/7 remote support for software with incident-response within 30minutes
• Parts only – a cost-effective hardware plan that delivers 24/7 remote support and parts onsite
• Onsite – for hardware and software infrastructure that provides incident response within 15minutes
• Mission Critical – for hardware and software support which includes fast track access to senior engineers, availability and capacity monitoring and reporting, configuration archiving, and onsite engineer with part support within two hours when needed.

Dimension Data’s Uptime Service Plans are complemented by a set of advanced Proactive Support Services which include:
• Asset Tracking and Analytics
• Availability & Capacity Monitoring
• Third Party Incident Coordination
• Configuration Archive
• Proactive Problem Support
• Technical Account Manager
• IT Service Integration
• Service Delivery Assurance
• Annual Version Updates

Josef Figueroa, ASEAN Executive Advisor, Dimension Data Philippines, said: “With this new Uptime offering, Dimension Data gains a new momentum in the high-growth Southeast Asian market. We are glad to expand our Uptime offerings to further improve our multi-vendor support for us to provide better support to our clients.”

Abut Dimension Data

Dimension Data harnesses the transformative power of technology to help organisations achieve great things in the digital era. As a member of the NTT Group, we focus on digital infrastructure, hybrid cloud, workspaces for tomorrow, cybersecurity, and network as the platform. With a turnover of USD 7.5 billion and offices in 58 countries, we deliver services wherever our clients are, at every stage of their technology journey. Accelerate your ambition.

In Asia Pacific, we operate in 35 offices across 13 countries. We help clients enable technology, operate their IT infrastructures and transform technology solutions that deliver value. It combines an expertise in networking, security, customer experience (CX) and collaboration, data centre and end-user computing, with advanced skills in IT outsourcing, IT-as-a-Service, Systems integration services and training. www.dimensiondata.com

Palo Alto Networks and the Palo Alto Networks logo are trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions throughout the world. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.

PLDT Home encourages all to #ConnectForReal with their moms

#ConnectForReal this Mother's Day.jpg

It’s no question that moms are a constant figure in our lives, giving us unconditional love and support for everything we do. Because of this, some tend to neglect the need to express their love and appreciation for their moms, as they assume that it goes without saying. But what everyone should be reminded of is that love unexpressed is love unfelt.

On Mother’s Day, the day which asks the world to look past their busy schedules and honor their mothers, PLDT Home spearheads #ConnectForReal, a movement that encourages everyone to truly express their love even beyond the usual sweet Facebook greetings. Real connections can come from the simplest of conversations, gestures, bonding moments and traditions. Some may rely on social media posts and messages to develop interactions and nurture relationships, but nothing beats those #ConnectForReal moments with mom, proving that the strongest connections are truly at home.

For more details on the #ConnectForReal movement, like PLDT Home’s Facebook page, follow @pldthome on Twitter and Instagram and watch this video: http://bit.ly/2r0yo3k.


LG Dual DID open

Company’s Core Technology Provides Exceptional Performance, Energy Savings and Less Noise

LG Electronics (LG) today announced the sale of its 15th million refrigerator worldwide powered by its proprietary Inverter Linear Compressor, the appliance division’s most successful core technology. LG saw sales of its premium refrigerators increase 8 percent last year compared to the previous year and expects to sell four million more units this year, an average of seven refrigerators sold every minute.

LG’s Inverter Linear Compressor is a critical component of every premium refrigerator and is considered a core technology behind the success of the company’s appliances. Unlike conventional rotary compressors that utilize circular motion, LG’s Linear Compressor converts linear motion into cooling power much more efficiently. This process reduces energy consumption and noise level compared to refrigerators with conventional motors.

Since developing the Inverter Linear Compressor 16 years ago, LG has continuously worked to improve its technology. LG’s fifth generation Inverter Linear Compressor, introduced in 2014, delivers 55 percent better energy efficiency and 15 percent less noise compared its first generation compressor. LG currently holds 981 patents in South Korea for its Linear Inverter Compressor technology, as well as 232 patents in the United States and 52 across Europe.

LG’s Inverter Linear Compressor refrigerator has been named “Best Refrigerator” by a number of consumer organizations and product reviewers world over for its excellent performance, consistent temperature controls and low noise level. LG expanded its award-winning lineup last year with its new Centum System™ refrigerator developed specifically for the European market. The Centum System Inverter Linear Compressor was backed by a 20-year warranty, an industry first, earning it recognition by VDE (Verband Deutscher Elektrotechniker), one of Europe’s most respected standards and safety organizations.

“Our commitment to developing core technologies such as the Inverter Linear Compressor is a key element of the success of LG refrigerators all over the world,” said Song Dae-hyun, president of LG’s and Home Appliance & Air Solutions Company. “Our priority to enhance refrigerator performance, reduce noise levels while using less energy is how we continue to bring value to our customers.”

Innovation for a Better Life: House with No Steps Foundation unveils new Laundry Livelihood Project

Together with LG Electronics Philippines and ELS Phils. Inc., in partnership with Breakfast Ride and One Ride One Mission

The symbolic turnover of LG commercial washers and dryers for the HWNSF's new laundry livelihood project (1).jpg

The symbolic turnover of LG commercial washers and dryers for the House with No Steps Foundation’s new laundry livelihood project

Global technology innovator LG Electronics Philippines (LGEPH) and ELS Philippines, Inc. (ELSPI), in partnership with Breakfast Ride (BR) and One Ride One Mission (OROM), are set to improve the lives of Person with Disability (PWD) Filipinos starting with the beneficiaries of the House with No Steps Foundation (HWNSF).

 The partnership took place due to the strong ties among the four parties. As one of the authorized partners of LG commercial washers and dryers, ELSPI is headed by their Managing Director, Joey Ermita, who is also a member of BR/OROM, a group which creates programs that promote motorcycle safety and unite all riders in a common advocacy “to ride by lifting others”. BR/OROM was founded by Raymon Gabriel, whose father-in-law is a PWD and the founder of HWNSF. With all these groups linked together, LGEPH, ELSPI and BR/OROM converged to create an innovative CSR program for the PWD members of the HWNSF.

 The concept is to renovate one of the HWNSF buildings in Cubao, Quezon City and turn it into a facility for a commercial laundry livelihood shop. This aims to establish a sustainable program that will be managed by HWNSF and operated by their PWD members, who will now be given an active role in our society given this livelihood opportunity.

 The project was recently launched through a ceremonial turnover of LG commercial washers and dryers at the site. The meaningful event was graced by representatives from PWD (including the musically-talented Rondalla on Wheels), HWNSF, LGEPH, ELSPI and BR/OROM, as well as Koronadal Mayor Peter Miguel, who is also the president of National Federation of Motorcycle Clubs Philippines.

 “We are very excited for this unique and heartwarming project, conceptualized with the help of ELSPI and BR/OROM,” LGEPH Managing Director Inkwun Heo said. “As a consumer-centric brand which promotes ‘innovation for a better life’, we believe in the capabilities of PWD members and we are honored to be able to provide our top-quality products to help enrich their livelihood. We hope that this will help set the stage for similar CSR initiatives for people with disabilities.”

 While LG’s main contribution comprises 15 commercial washers and 15 commercial dryers, ELSPI and BR/OROM will ask for donations and support from motorcycle clubs and riders as well as various organizations for specific logistical requirements for the completion of the project. For more details on the laundry CSR program, visit lg.com/ph and elsphilippines.com, like LG Philippines’ and LG Commercial Washer and Dryer Philippines’ official Facebook pages and follow @LGPhilippines on Twitter and Instagram.

LG Electronics partners with ABS-CBN Lingkod Kapamilya Foundation’s Bantay Bata 163 for Dengue Hospitalization Pledge campaign

LG Electronics Philippines (LGEPH) takes the fight against dengue in partnership with ABS-CBN Lingkod KapamilyaFoundation’s child-care program Bantay Bata 163 for Dengue Hospitalization Pledge campaign, where organizations will issue pledges to cover a certain amount for the treatment of each dengue-afflicted child confined in Bantay Bata 163’s partner hospitals.

Fifty pledges will be allotted for each of the eight offices of Bantay Bata 163 covering Manila, Laguna, Bicol, Negros, Iloilo, Cebu, Davao and Northern Mindanao, amounting to a total of 400 pledges nationwide. A tropical disease, Dengue has become one of the leading diseases which tremendously affect Filipinos, especially children, from all walks of life.

LG Electronics partners with ABS-CBN Lingkod Kapamilya Foundation's Bantay Bata 163 for Dengue Hospitalization Pledge Campaign (2).jpg

The company’s pledges will be supplemented by a customer engagement program where buyers of LG’s Mosquito Away Residential Air Conditioner (RAC) are encouraged to contribute to the campaign.  A portion of the proceeds from every purchase of LG’s Mosquito Away RAC from March 15 to May 30, 2017 will go to the campaign.

LGEPH’s Managing Director Inkwun Heo said, “LG has always believed in putting technology to good use. This is why we came up with innovative products like the LG Mosquito Away RAC to help families protect themselves from the fatal dengue disease.”

Launched in the Philippines early last year, LG’s revolutionary Mosquito Away RAC repels mosquitoes, especially the dengue-causing ones, allowing a healthy, comfortable and mosquito-free haven in homes, schools and establishments. It utilizes a speaker that makes inaudible ultrasound wave at a specific frequency of over 30kH, completely harmless to humans and probably the easiest way to keep mosquitoes away.

Results of tests conducted by the University of the Philippines’ Los Baños Research Professor Dr. Pio Javier showed that the LG Mosquito Away RAC is capable of repelling indigenous mosquitoes, the dengue-causing Aedes aegypti, at a very high success rate of 82.71 percent.  Aside from its Mosquito Away feature, RAC operates at low voltage for higher energy-efficiency, and its jet cooling feature results in quick cooling.

To learn more about the LG Mosquito Away RAC, visit http://www.lg.com/ph, like LG’s official Facebook page “LG Philippines” or follow @LGPhilippines on Twitter or Instagram.


LG InstaView Door-in-Door refrigerators on display during LG InnoFest2017.jpg

InstaView Door-in-Door™ Refrigerator Set to Impress Asian Markets with Pioneering Design and Enhanced Performance

Building upon its leadership at the forefront of the global refrigerator market, LG Electronics (LG) displayed its world-renowned InstaView Door-in-Door™ refrigerator at this year’s InnoFest Asia, held on the South Korean island of Jeju. The refrigerator is widely recognized for its ingenious display screen and cutting-edge Knock-On feature that saves energy while maintaining a sleek, futuristic appearance.

InstaView Door-in-Door™ – A Revolutionary Concept

While conventional refrigerators merely sport ordinary doors with ice dispensers, LG’s InstaView Door-in-Door™ has impressed media and industry insiders alike with its never-before-seen 33-inch sleek glass panel and array of innovative features. The transparent window on the InstaView feature enables users to check on the items stored inside without letting out any cold air. With two simple knocks, the Knock-On feature illuminates the interior, revealing refrigerator content without forcing the user to open the door. The spacious Door-in-Door™ compartment allows users to easily store larger condiments, beverages, or snacks. The storage space can be effortlessly opened using the Hidden Button under the refrigerator door while also granting users a wider view of the items stored inside, offering the utmost in flexibility and convenience.

The Smart InstaView Door-in-Door refrigerator model which features Amazon’s Alexa Voice Service gives users access to an intelligent personal assistant that, in addition to searching recipes, can play music, add items to a shopping list and more simply through voice recognition. This Smart InstaView model was recognized by top award-giving bodies during the Consumer Electronics Show (CES) held in Las Vegas last January including Expert Reviews CES Top Pick: Best Home Appliance and eight other awards. With Alexa, daily tasks in the kitchen – such as cooking or planning for the day – turn into a hands-free, dynamic, and entertaining experience.

Inverter Linear Compressor Ensures Maximum Energy Savings

LG refrigerators are powered by the unique Inverter Linear Compressor, which employs a linear piston drive instead of a conventional reciprocating drive. This generates less internal friction, resulting in lower energy consumption and less noise, all while providing greater reliability and durability. LG’s Inverter Linear Compressor is backed by a 10-year warranty. The compressor is able to operate without complications for up to 20 years1, according to a review by the German scientific and technical association Verband der Elektrotechnik Elektronik Informationstechnik (VDE).


Innovative Features that Cater to Everyday User Needs 

The inside of the InstaView Door-in-Door™ is equipped with Hygiene Fresh+, to eliminate potentially contaminated air inside the refrigerator. Meanwhile, the innovative FRESHBalancer™ optimizes humidity levels by sealing the vegetable box to keep fruits and vegetables fresh for a longer period of time.

Additionally, with LG’s non-plumbing water dispensing system, the refrigerator can be installed anywhere in the home. The streamlined large capacity water tank is located in the refrigerator’s main compartment, enabling users to pour water directly into the tank.


“Our latest InstaView Door-in-Door™ refrigerator was warmly received at InnoFest Asia with its revolutionary features designed to keep food as fresh as possible,” said YoungMin Chae, Vice President for LG Electronics Home Appliance. “The refrigerator exemplifies LG’s commitment to both aesthetics and efficiency with its breathtaking features and sophisticated design and we believe that this will definitely excite our Filipino consumers once we bring it to the Philippine market sometime soon.”

# # #


1  The testing was conducted according to LG’s internal accelerated 20-year life-test protocol. Results based in laboratory tests considering accelerated and proper use conditions. The estimated life span does not constitute any kind of warranty whatsoever.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit http://www.LGnewsroom.com.

About LG Electronics Home Appliance & Air Solution Company

LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.

Crank up the cooling and bring down the cost with LG Dual Cool Smart Inverter RAC

DUAL COOL Premium HS09 ISP.jpg

The 30-plus degree temperature that sweeps the country on an annual basis is right around the corner, and with the ubiquity of technology nowadays, this scorching season can sometimes be synonymous to a spike in air conditioner usage. This summer, global technology innovator LG Electronics introduces the latest from its energy solutions line—its Dual Cool Smart Inverter residential air conditioners (RACs). With a variety of models from its Dual Cool Standard, Dual Cool Standard (Mosquito) and Dual Cool Deluxe segments, the extensive line-up ticks off every consumer’s boxes in energy saving, powerful cooling, comfort, health care and convenience.

 Energy efficiency coupled with powerful cooling

The Dual Cool RAC comes equipped with a Smart Inverter Compressor and Dual Inverter Compressor which reduces energy consumption by up to 70 percent. The Dual Inverter Compressor motor has a wide rotational frequency and a higher speed cooling range than a conventional compressor, allowing the RAC to cool more quickly, last longer and run more quietly. So no matter how hot it is outside, the RAC distributes cool air immediately to every corner in the room. The unit has a 25 percent larger skew fan which expels powerful blasts of air through its large outlet, optimally designed to fill spaces with cool air faster and farther.

 Optimal comfort and health care

Powerful cooling does not come at the expense of the user’s comfort. With just a click of the “Comfort Air” remote button, the Dual Cool RAC adjusts the vane angle to ensure that the out-flowing air does not blow directly to the user and cause sudden drops in body temperature. Disturbance is also not an issue as the RAC operates at the world’s lowest noise level thanks to LG’s unique BLDC motor, skew fan technology and Active Low Vibration Control (ALVC) feature. It also maintains an incredible capacity for dehumidification to provide the most comfortable environment.

 Health is one of LG’s core considerations when creating new products. The Dual Cool RAC offers top-quality features in favor of the user’s health and sanitation:

·         Plasmaster Ionizer Plus, which disseminates over three million ions to sterilize and deodorize not only the air going through the RAC, but all surrounding harmful substances;

·         LG’s trademark Mosquito Away, which repels up on 82.7 percent of mosquitoes through an ultrasonic sound which can be activated even when the RAC is not running;

·         Micro Dust Filter, a high-airflow, low-noise filter which employs a strong electrostatic charge on its surface to attract, trap and eliminate harmful microscopic substances and deliver fresh, clean air; and

·         Auto Cleaning, a comprehensive cleaning function which prevents the formation of bacteria and mold on the heat exchanger. By eliminating the humidity and germs left in the RAC, the auto cleaning function removes all substances that might be harmful to human body, keeps the indoor environment odor-less and maintains the cooling performance and longevity of the RAC even after 10 years of usage.

 Next-level convenience

Installation has never been easier with the delicately designed installation elements of LG’s Dual Cool RAC: simple packaging, installation plate improvement, installation support clip, wider tubing space, detachable bottom cover and a quick button for running tests.

 “With the launch of our highly developed Dual Cool RAC in the country, which caters to our consumers’ energy saving, cooling, comfort, health and convenience needs, we want to not only help ease the upcoming summer heat for Filipinos, but also keep their homes cool and comfortable all year around,” LG Philippines Air Conditioning and Energy Solutions VP Steve Kim said.

 The LG Dual Cool Smart Inverter RACs are currently in the market and are backed by a 10-year LG warranty. For more details, visitwww.lg.com/ph, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.

Enjoy exclusive printer discounts with the Brother’s Trade-In Madness Promo

Trade-in flyer February Metro Manila FA.JPG

Up to 50% off on brand-new Brother printers and multifunction centres

Old, malfunctioning, or broken printers, copiers, fax machines, and scanners taking up space in your house or office can serve purpose again with the Brother Trade-In Madness Promo.

From March 9 to 31, 2017, you can use your old machines to upgrade your current printing and digital imaging solutions with Brother’s Trade-In Madness Promo. Simply bring in an old working or non-working printers, scanners, copiers, or fax machines of any brand at select venues to snag up to 50 percent off on brand-new Brother printers and multifunction centres.

Efficient, reliable color printing

Printing in color does not have to be a strain in the budget or time-consuming with Brother’s HL-3170CDW Color LED Printer and MFC-9330CDW Color LED Multifunction Centre. These printers deliver up to 600×2400 dpi resolution outputs for impressively detailed text and images. Both these LED innovations are compatible with Google Cloud Print for improved convenience.

Trade in your old machines and get 50 percent off on the HL-3170CDW (now P7,995.00 from P15,990.00 SRP) and MFC-9330DW (P14,795.00 from P29,950.00 SRP).

Quick printing precision

Print, copy, scan, fax, and PC-fax in one reliable machine: the Brother MFC-L2740DW Monochrome Laser Multifunction Centre. This trusty office companion churns out up to 30 pages of crisp, high-quality text and pictures within a minute, and also comes with automatic two-sided printing capability and an array of useful Brother printing apps.

Get the MFC-L2740DW at 50 percent off—P9,475.00 from P18,950.00 SRP—with the Brother Trade-In Madness.

Next-level home printing

Reliable, cost-efficient printers are essential for any modern home. Brother offers the quick, cost-efficient precision in black-and-white printing with the HL-L2365DW Monochrome Laser Printer , and well-rounded function with the MFC-J2720 InkBenefit Color Inkjet Multifunction Centre that can print up to A3-sized materials.

Take 20 percent off the HL-L2365DW (P5,592.00 from P6,990.00 SRP) and the MFC-J2720 (P12,760.00 from P15,950.00 SRP).

Discounts are only available at the following venues:

March 9 to 15, 2017

SM Fairview

Supermarket Atrium



March 25 to 31, 2017

VMall Greenhills

GF Activity Center


Customers can trade in up to three machines. The Trade-In Madness promo is only valid during the road show and cannot be availed in conjunction with other promos and discounts per DT-FTEB Permit No. 1630, series of 2017.

For more information on Brother printers and digital imaging solutions, visit brother.com.ph or call (02) 581-9888.