Asia’s songbird shares her three best-kept secrets for modern parents!

Regine Velasquez - Ariel
Ariel brand ambassador Regine Velasquez-Alcasid talks about her parenting journey

Asia’s Songbird, Regine Velasquez-Alcasid, may have so many awards and recognitions to her name, but that doesn’t spare her from the challenges that ordinary parents face.

As a first-time mom, Regine’s toughest challenge is something that many mothers can relate to – balancing work and taking care of the family. “The toughest challenge I faced as a first-time mom is being able to balance my time between my work and taking care of Nate. I literally had to reduce my workload so I could give my full attention to our child and in keeping our household intact in terms of day to day errands, doing chores, laundry, and more! I’m sure most parents would relate to this” she shares.

By far, it’s been a learning journey for Regine, who was recently named as Ariel Philippines’ brand ambassadress, but the challenges have enriched her life both as a mother and as a professional. She discovered that parenting is one of life’s greatest joys, providing wonderful moments to be savored.

Regine shares three insights for other moms who know the joys and challenges of having a career while raising a family at the same time.

Learning through experience

For Regine, nothing can make you more knowledgeable about parenting than being there for your child. “Reading books and listening to the advice of mothers are important but learning through experience would be best too. Listening to your child as he/she grows develops that intimacy that you can nurture,” she says.

Regine even shared a personal experience she encountered, “In my case, Nate loves to play outdoors. Sometimes he comes back inside the house full of sweat and dirt. I used to find this as a challenge, but I learned the hard way not to stop him and just let him experience the joys of childhood. That’s why I’m happy to have Ariel as my partner in this. Bye amoy pawis at kahit anong dumi!”

Inject fun and excitement into daily activities

Laughter makes everything light, so find ways to bring in some fun moments into routine activities so that these could become opportunities for bonding. Even daily chores like doing the laundry can have fun components that involve all family members. “I remember this one time where I wanted Nate to learn about the importance of doing household chores at an early age, so I started creating games out of doing the laundry! It came to a point that if I tell him it’s time for laundry, he automatically runs to pick up our laundry detergent — Ariel, of course!”

Find smart solutions for everyday problems

Let’s face it, everyday problems can bog us down. The best way to deal with these is to go for smart solutions specific to your concerns.

For instance, Regine finds stinky and dirty clothes a real dampener, not only for herself, but most especially for little Nate. For clothes that reek of malodor or kulob, she turns to Ariel. With its innovative and superior cleaning power, Ariel effectively fights off tough stains and malodor on clothes in just one wash.

“Out of all household chores, doing the laundry used to be the most time-consuming, especially with multiple washes whenever there were tough stains. With so much time spent on chores, I had less hours in the day with Nate. But now with Ariel, I am confident that my family’s clothes will be clean and fresh with minimal effort, so I can spend more quality time with my boys.”

As a powerhouse mom, Regine turns to Ariel, a powerhouse brand, to ensure that she can be the best that she can be – whether at home or at work.

Check out Regine’s newest commercial with Ariel Philippines at https://www.youtube.com/watch?v=o5qUBFcR_uU .

#ArielPhilippines
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About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

#gerifiedph: Ariel Soft and Gentle

Ariel Liquid Soft and Gentle is an all-new improved washing liquid detergent that is perfect for baby’s sensitive skin.

It has

✔️No harmful chemicals
No bleach
No brighteners
No enzyme

✔️Smart Stain Removal Tech
Ariel 3D Technology break down stains into tiny molecules and wash-away instead of whitening

✔️Defeat babies toughest stains
Food oil, pollution, sweat and poopoo stain and smell

✔️Gentle Lemongrass Scent

This Ariel variant is definitely the most close to nature detergent for babies – with it’s soft lemon grass scent and gentle formulation.

#GerifiedPH: Ariel Men #JuanWash Bash Party Because stain removal knows no gender

The husband came home from work and watch TV while waiting for dinner.

The wife came home from work, remove her shoes and wear the apron. She’s rushing to prepare the dinner.

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Old married broads will tell you that laundry washing are for wives. The idea that women do the washing is one of those secret standards that still hangs around in almost all Filipino households. Many thinks that doing the laundry is a woman’s sole responsibility – and not just that, I meant, as mentioned above, all of the household chores whether the mom is working or stay-at-home, that creates imbalance time of working between husband and wife.

Lucky enough, I grew up seeing my dad making special breakfast when he is free from his work – sunny side up eggs with runny yolk, cheesy mussels and kangkong chips are a few of his specialties. I was also surprised to see him do the dishes in the middle of his rush. I even attempted to shoo him away. Of course I asked him why. He said he’s taking a break & washing the dishes is a breather.

New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash

Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men and women in doing the household chores.

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

 “The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,” adds John Prats.

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.

More photos of the event here.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.

4 Ariel #JuanWash.jpg

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

 “The Philippine Commission on Women (PCW), the lead agency that champions gender equality and women’s empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women’s work,” shares PCW Executive Director Emmeline L. Verzosa. She adds, “We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, companies are able to educate the public about more positive masculinities. Gender equality should begin at home.”

Read how Ariel Empowers Women of Today with #AhonPinay Campaign here.

Ariel’s #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.

“More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

Learn more about Ariel Power Gel here.

The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement. Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

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Procter & Gamble

P&G is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more.  Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.

Ariel

Ariel is a brand of laundry detergents – liquid and powder – made by P&G. It is the flagship brand in P&G’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Colombian, Chilean, Indian, and Venezuelan portfolios. In some U.S stores, Mexican Ariel is available.