Rich classic flavors, real value: the Jollibee Burger Steak

Combination of unbeatable taste and local flavor behind timeless fast-food offering

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For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns.

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth.

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In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarap goodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal.

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

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Anne Curtis: Fearless in saying ‘Yes’

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“I never fear or regret saying ‘yes,’ especially to situations and things that can lead me to great, unforgettable experiences,” quipped Anne Curtis, one of the Philippines’ most sought-after entertainment personalities.

With such an open attitude towards life, it’s easy to see why Anne has managed to go from a balikbayan on a holiday to a prominent figure in the showbiz industry for the last twenty years.

“And I have to add that my showbiz career started right in Jollibee Boni, when I was approached by a talent scout,” the actress said. “Jollibee really reminds me of that fateful ‘Yes’ that I said twenty years ago, and look where that brought me!”

Earlier this year, Anne returned to where her impressive career began, but with a sweeter twist as the endorser of Jollibee’s best-tasting and best-selling Burger Steak. The actress calls her Jollibee endorsement as a “homecoming,” and is truly in love with her favorite 100% beefy-linamnam and saucy-sarap rice meal.

‘Best with rice’

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Despite her Australian heritage, Anne remains truly Pinay at heart—especially in her favorite comfort foods. She loves a good ulam with white rice, just like millions of Filipinos who enjoy this simple yet filling combination every day.

“I know that there are some who would think that a burger patty doesn’t go well with rice, but Jollibee Burger Steak’s 100% beef patty with its flavorful mushroom sauce really is best paired with a steaming cup of rice,” said Anne.

In her latest TV commercial for Jollibee Burger Steak that began airing last July 9, Anne gives us a couple of reasons to say ‘Yes na Yes’ to this flavor-packed combination.

“The Jollibee Burger Steak is indeed the best-tasting rice meal you’ll have for this really great, affordable price,” shared the actress. “Best-tasting na ang 100% beefy-linamnam pattysaucy-sarap pa ang mushroom gravy, bagay na bagay pa with rice!”

Haven’t tried the Jollibee Burger Steak yet? Take it from true-blue Burger Steak lovers like Anne Curtis and say “Yes na Yes” to the unforgettably delicious dining experience offered by the Jollibee Burger Steak Rice Meal, available for dine-in, take-out, delivery, and drive-thru transactions, starting at P50.00*.

* Prices may vary across different locations