Essilor Vision Foundation, Piolo Pascual launch Eye Can Succeed campaign

Program aims to help 10,000 Filipino students achieve their dreams through better vision

 Essilor Vision Foundation, Piolo Pascual launch_photo 2.jpg

Healthy eyesight is essential to learning and achieving success. It allows us to pick up skills and also enables us to achieve our tasks. Unfortunately, at least ten in every 100 Filipino students suffer from poor eyesight. This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.

` EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand. With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.

The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them. EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.

“Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo. “Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”

As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly. He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”

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This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, “It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”

Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”

The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight. For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.

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About Essilor Vision Foundation

The Essilor Vision Foundation (EVF) is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight. Its outreach programs aim to bring healthy vision to the most marginalized populations throughout the world, focusing in particular on children and women.

EVF Southeast Asia was incorporated on April 2014 in Singapore with Dr Vivian Balakrishnan, Minister of Environment as its Guest Of Honour. Following the success of Singapore, it has also launched many charity events in neighboring Asian countries such as Indonesia, Cambodia, Thailand, Laos, Myanmar and the Philippines. The foundation aims to improve vision needs for rural and under-served communities, and it continues to look for like-minded global, regional and/or local Non-Governmental Organisations (NGOs) to partner with in its charity vision initiatives which will bring greater social and economic impact to these communities.

Tom Rodriguez explores his creativity with clear, protected vision

Essilor_Tom Rodriguez explores his creativity_photo.jpgCrizal® Prevencia™ brand ambassador Tom Rodriguez

Top actor, prolific artist, aspiring app designer, and certified heartthrob – all these define Tom Rodriguez. His multi-faceted personality and active lifestyle require him to spend long hours in front of either the camera or his laptop, which heightens his exposure to health risks, especially towards his vision. With growing awareness of these risks to his eyesight, he recently teamed up with Essilor, world leader in ophthalmic lenses, as the newest brand ambassador of Crizal® Prevencia™, a multi-coated lens featuring the brand’s most advanced protective technology.

Before entering showbiz, art has been Tom’s first love, and his passion is evident in many of his Instagram posts. Many of his artworks are inspired by Philippine folklore, superheroes and characters from anime, games, and comics. He sketches and sculpts in between takes during drama filming or photo shoots. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue lights and this has affected his vision.

“Crizal® Prevencia™ is the perfect protection I have against exposure to harmful elements and blue light everywhere I am, at any time,” shares the 29-year old actor. “It makes me enjoy doing digital animation more, knowing that I am completely protected. As a result, I can create more artwork and perform better as an artist without having to worry about eye strain or blurry vision.”

As part of his campaign with Essilor, Tom stars in the brand’s latest TVC, which shows his daily struggle with over-exposure to harmful blue light. Crizal® Prevencia™ provides front and back protection as well as selective filtering of harmful blue light from devices and the sun that can cause long-term damage such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity.

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

 

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About Essilor

The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements. To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Transitions® and Crizal EyezenTM.

It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.

Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.

For more information, please visit http://www.essilor.com.ph.

#GerifiedPH: Keep up on your Multiscreen Lifestyle with Crizal Prevencia!

When it clock hits 6 AM, my hands automatically search for my phone to put the alarm on snooze – which only mean, that the moment I open my eyes, I face a screen. And unfortunately, same goes at night, it’s a screen I’m facing before calling it a day. I’m basically living, what everyone knows as a multiscreen lifestyle.

Essilor_Give your eyes a break_photo

I design using a program in my laptop. I play games on my tablet during queue and I write blog posts on my smartphone when in traffic.

Keeping up with the technology has its up and down. Benefits include faster communication, saving time on transactions, convenience, etc,. but, as the blog title connotes, we will focus on the disadvantages of multiscreen lifestyle and how to keep up with it.

Computer Vision Syndrome

Did you know? Computer Vision Syndrome aka CVS is becoming a common illness not just for adults working on screen, but for kids staring on tablets and phones for a long period of time.

Computer Vision Syndrome, although not yet proven to cause any long-term damage to our eyes can lead to discomfort and eye strain. I know, because I’m actually feeling the symptoms which include blurred vision, dry red eyes, easily irritated eyes, headaches, double vision, constant headache and upper back and neck pain.

Aside from CVS, harmful blue light from devices and the sun can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD).

Good thing advancement in technology also means solution to this problem!

Tom Rodriguez

Last Thurday, June 8, Essilor Philippines presented its most technologically advanced protective lenses yet – the Crizal Prevencia. The event was held at Milky Way Cafe, in Makati where they also introduced their newest endorser, Tom Rodriguez.

Essilor_Tom Rodriguez shares vision_press kit photo

Hot in his suit, Tom Rodriguez wowed the crowd not just because of his heartthrob appearance and very quirky personality, but also through his display of digital artworks.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots.

Samples of his artworks here.

 

More about Tom Rodriguez’ Multiscreen lifestyle here.

Essilor is the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

Crizal Prevencia

The event was hosted by RX 93.1 The Morning Rush DJ Rica who wears an Essilor Crizal Prevencia lenses all throughout the event. Dr. Emelita Roleda, Essilor General Manager also graced the launch wherein she explained their new campaign – to promote healthy eye sight and protect eyes in blue light from gadgets and digital devices.

Dr. Kyle Gallas, Manager for Commercial made the crowd think about devices as part of our daily lives. Today is really,  different, we face screens – TV, computers, laptops, smartphones, smartwatches, even devices inside our cars are screens.

Crizal Prevencia is designed for a multiscreen lifestyle. Crizal Prevencia has two major components, the ESPF and Light Scan.

E-SPF – is the front and back protection for harmful Ultra Violet light from the screen.

Light Scan – on the other hand, is blocking the harmful blue light while letting essential light pass through.

These are what makes Crizal Prevencia the most advanced technology in eye protection. All in all, it has (7) seven basic elements:

(1) Protection from blue light which is the light scan

(2) E-SPF, front and back UV Protection

(3) Anti-reflection – perfect for driving

(4) Scratch Resistance – when dropped, scraped or grazed with things around. In my case, toddler tossing it around.

(5) Dust Resistance – when not inside its case.

(6) Smudge Resistance – from sweat and baby’s fingertips.

(7) Water Resistance – from taking a bath

Even if you don’t need eye correction & prescription or that your vision is 20-20, if you face a screen whatever your lifestyle is, you are still in need of Crizal Prevencia. It also comes in Transitions – clear glasses for indoor or at night use that when you step outdoors changes color to protect and shade your eyes.

Crizal Prevencia is available in all leading optical clinics and optical stores nationwide, just ask for certificate of authenticity.

Ms. Jinky Navo, Marketing Manager, talked more about Essilor’s latest campaign – our everyday exposure from the sun, gadgets and artificial lights. We sometimes are not aware that our eyesight is older than our age because of our longer exposure to blue light.

The event had an overflowing buffet of Filipino cuisine and social media giveaways!

Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Tom Rodriguez’ latest Crizal Prevencia TVC, wherein he is seen going through his everyday routine. It will be available in cable TV, billboards, social networking sites, magazines in the Philippines and other parts of Asia like Indonesia, Malaysia, South Korea and India.

There’s no running from the blue light, but there’s always protection with Crizal Prevencia.

The latest campaign is hoping to convince more Filipinos to use eye protective lenses on their daily activities – from gaming, working, or recreations.

“With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.” – Tom Rodriguez

What’s more? It lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

Tom Rodriguez shares vision of perfect eye health with Crizal® Prevencia™

Essilor_Tom Rodriguez shares vision_press kit photo.jpgEssilor Philippines introduces new endorser and presents its most technologically advanced protective lenses yet

Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone. But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”

Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

Essilor: Have You had your Eyes checked?

Keep your eyes healthy with an annual eye check-up

Have you had your eyes checked?Essilor, the world’s leading ophthalmic optics company, reminds everyone to go for aneye check-up as part of the educational campaign of Crizal®, one of the company’sflagship brands.The campaign, Create beautiful moments, actively encourages the public to have theireyes checked as Essilor believes that beautiful moments in life deserve the clearestvision. “Protecting healthy eyes is as important as correcting vision problems,” explains Essilorgeneral manager, Dr. Emelita Roleda.

 “Through the Create beautiful momentscampaign, we can educate the public on the value of healthy eyesight, for everyone to realize that it need not take a missed moment to have a reason to visit your eye doctor.Everyone should have an eye check up at least once a year.” A visit to your optometrist will reveal more just your current prescription. Your eye doctorcan also determine what preventive actions you should take against permanent damageand can even provide great insights into your general well-being. Aside from checkinghow well your eye muscles work, the optometrist can also gauge if you are sufferingfrom any ailment that can affect your eyesight and your overall health, includingdiabetes and glaucoma.Your vision dictates both how you see life and how you live it. Regardless of age andphysical health, routine eye check-ups are vital to keep your eyes healthy and stayfocused on life’s moments. Crizal® allows Filipinos to live life more clearly with its line of Anti-reflective lenses.Whether prescription, for outdoor activity, indoor use or part of a digital lifestyle, theselenses filter and deflect harmful UV and blue light, lowering the risk of eye fatigue andpreventing long-term vision damage. Crizal® lenses are available at leading opticalshops and through eye care professionals nationwide. For more information, visitEssilor’s website at http://www.essilor.com.ph.. ###About Essilor The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses toimprove and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his orher unique visual requirements. To support this vision, the Company allocates over €160 million to research anddevelopment every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagshipbrands are Varilux®, Crizal®, Xperio® and OptifogTM.It also develops and markets equipment, instruments and services for eyecare professionals.Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. Itoperates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research anddevelopment centers around the world.Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.For more information, please visit http://www.essilor.com.ph.

Give your eyes a break

Essilor_Give your eyes a break_photo.jpg

Give your eyes a glare-free, well-protected summer holiday with Crizal® Prevencia multi-coated lenses

Summer is best known as the season of glare-related eyestrain, when you experience stinging of the eyes because of too much concentrated sunlight. But did you also know that eyestrain can be caused by other factors? Indoors, your eyes can also suffer long-term damage after facing the TV, gadgets or computer monitors at less than a foot away.

While light is an essential part of daily life – helping you see, regulating your body clock, and even providing you with much-needed Vitamin D – too much of it can cause painful eye conditions, including eyelid twitches, eye pain and extreme sensitivity to bright light. In severe cases, overexposure can permanently damage your central vision. Harmful blue light from artificial sources such as electronic devices causes retinal cell degeneration, while ultra-violet radiation from the sun contributes to the development of cataracts.

“Everyone, no matter the age or gender, should protect their eyes daily from bad effects of excessive exposure to light,” shares Dr. Emelita Roleda, Essilor Philippines general manager. “The effects of overexposure to UV rays and harmful blue-violet light may only be visible during adulthood, when vision problems like Age-Related Macular Degeneration (AMD) set in, so we highly advice the Filipino public to take preventive measures against them.”

Essilor, the world’s leading ophthalmic optics company, has come up with a solution that protects vision: Crizal® Prevencia multi-coated lenses, which selectively filters bad blue light and lets in essential good light needed for well-being.

“Essilor has undergone a rigid and thorough process in the creation of Crizal® Prevencia,” explains Dr. Roleda. “Its advanced light scan technology enables us to protect our eyes from irreversible eye conditions which threaten healthy vision.”

In addition to using Crizal® Prevencia lenses, she highly advices proper eye care. “Start by getting a comprehensive eye exam at least once a year,” she says. “Your eye doctor can determine the present condition of your eyes and help you take preventive or protective measures regarding possible vision problems.”

Another way to reduce the risk of eyestrain is taking frequent breaks from reading or monitor use, shares Dr. Roleda.

Lastly, she gives some sound sartorial advice when outdoors: “This summer, load your eyeglasses with Crizal® Prevencia lenses containing E-SPF 25. Then, pair your glasses with a nice hat or a sturdy umbrella.”

Indeed, eyesight is among the most important senses, but it receives less care than it deserves. By reducing strain, limiting exposure to harmful light, and making use of eyewear like Crizal® Prevencia lenses, you can protect your eyes all day long and ensure many more years of healthy vision.

Learn more about Crizal® Prevencia by visiting your eye doctor or leading optical shop nationwide, or by logging on to www.essilor.com.ph.

‪#‎MomentsAreMoreAliveWithCrizal‬

I’m one of those who are like:

Image result for im here for the comment meme

and here’s the latest hilarious comment I read on the internet:

“Omg. Sana makasalubong kita. Kahit isang beses lang. Tapos hinding hindi na kita papakawalan pa. Mamumuhay tayo ng mapayapa. Gagawa tayo ng sarili nating pamilya. Magiging masaya lang tayo palagi. At higit sa lahat tatanda tayong magkasama ❤️ haaaayyy Piolo. Asawa ko. Uwi ka na. Nakapaglaba at nakapagluto na ako. Nalinis ko na din ang bahay natin. Naplantsa ko na damit mo. Napakain ko na din ang mga bata. Ikaw na lang ang kulang mahal ko.”

Hindi mo man makuha si Papa P., may chance ka na mang manalo ng Snellen shirt na suot niya. Oh, diba? Parang yakap ka na niya?

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ESSILOR: The Corrective Lenses Leader

Essilor is now the world leader for corrective lenses, they are the best manufacturer and innovator for eye lenses for over 160 years and are the maker of the popular and high tech lenses including the Crizal transitions anti-reflective lenses. Crizal lens automatically adjust depending on lighting conditions.

Piolo for Crizal Lenses

Essilor first Philippine Ambassor is none other than one of the most popular health-conscious hunk, Piolo Jose Pascual! Piolo’s eagerness to be on top of his game is just the right match for Essilor’s campaign for healthy vision.

The Kilig Part

Would you like to win Piolo Jose Pascual? I mean, the shirt that Papa P. is wearing in this hilarious awe-mazing Essilor Philippines video?

Essilor Philippines gave away 100 Snellen Shirts for the first 100 who did this:

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Essilor wants to spread their campaign for healthy vision and awareness for poor eyesight and to further spread the word, they partnered with me to do a giveaway of my own. Five (5) of my readers will get the chance to win the Snellen shirt Piolo Pascual is wearing in the video.

Here’s the mechanic for my giveaway:

1. Share this video link https://www.youtube.com/watch?v=-E6BiMaz5gc&feature=youtu.be on your Facebook account.
2. Share your reaction on the caption box.
3. Tag @EssilorPH and @gerilenCYW, use the hashtag #MomentsAreMoreAliveWithCrizal and #gerifiedph
4. Don’t forget to make your post public!

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Essilor Philippines Official Website: http://www.essilor.com.ph/
Official Facebook Page: https://www.facebook.com/EssilorPH