#GerifiedPH: Jollibee’s Chickenjoy is the #JoyOfTheNation!

Jollibee is always there to give it’s best. It is actually one of the famous Philippine’s export and one of their flagships – the crispylicious, juicylicious, gravylicious Chickenjoy!

The best fried chicken has unique characteristics that some might try to copy but couldn’t perfect. If you’re like me, whose into cooking but not an expert yet, or you’re just too busy to wait for the chicken meat to cook, head on over to Jollibee and join the #JoyoftheNation!

So what actually make a good fried chicken, the best? It is served hot, crispy and juicy!

And yes, Jollibee’s Chickenjoy always take a pride on that category.

Golden in color, fried to perfection. The smell of delight will surely make you salivate as you ready for a big bite! The crunch from the crispy breaded coating with just the right blend of seasonings down to the juicy succulent tender white meat, this delightful comfort will surely make every trip you make to Jollibee a bliss!

 

 

It’s latest marketing promotion, sending special treats delivered right to our footsteps – two buckets of it’s best-tasting fried chicken, Chickenjoy!

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Dabibot is enticed in devouring an entire piece – all to himself. And he yelled quite loud when I took the buckets away from him. Ha! Crispy on the outside and tender on the inside, the perfectly seasoned fried chicken definitely brought instant joy to my Dabibot!

Dabibot shared his bucket to his favorite playmate, cousin Jam.

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They shared Jollibee toys and eat Jollibee chickenjoy! They surely are Jollibee kids!

Thank you so much Jollibee for sending buckets of joy!

Take part as Jollibee celebrates the #joyofthenation with it’s best tasting chicken! And like Dabibot, share it with your friends and family!

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Introducing Jolly U: Jollibee’s new web series taps into Gen Z

Jolly Hotdog takes the stage in “Extra Saya” teen-centric episodes

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This week, the Philippines’ #1 fast-food brand, Jollibee launched Jolly U, a series of online videos depicting comical ways of teens going the extra mile in even the most mundane of tasks and situations.

The Jolly U series brings together modern Pinoy teen archetypes that one will usually find in a university or college setting, but each of them offer an exciting twist to viewers’ typical expectations. In the video below, the jolliest university in the world introduces us to its Bee Happy mission and some of its top students including The MVP, The Pogeek, The Coolokoy and The Heartist.

Today’s Filipino teens are “harder to impress” than older generations, as shown by recent studies.1 Growing up with a wider range of opportunities thanks to the digital landscape, the trends and technologies that older generations used to think were amazing are now perceived as standard and ordinary by teens who get exposed to them on a regular basis. For this reason, young Pinoy digital natives look forward to going over and beyond or—in their own terms—“extra”, in all aspects.

“We took the time to get to know our teens and what makes them tick,” shares Francis Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “For Gen Z, being ‘extra’ is about going over-the-top and putting more fun into anything and everything.”

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Jolly U video compilation: Lab, Reaction Paper and 1×1 “inextrahan” stories

The best reward for such impressive feats of extra-ness is none other than the extra cheesy, extra beefy Cheesy Classic Jolly Hotdog, a classic Jolly favorite made extra delicious with a meaty, juicy beef hotdog; cheesy, tangy dressing; a drizzling of ketchup and real, grated cheese.

The “extra saya” Jolly U web series will be posted starting September 4 on the Jollibee Philippines Facebook page (facebook.com/JollibeePhilippines) and the official Jollibee YouTube channel (youtube.com/user/jollibeedigital1). You may also stay tuned for more “extra saya” updates by following @jollibee on Twitter and Instagram.

Don’t miss out on the extra cheesy and extra beefy goodness of the Cheesy Classic Jolly Hotdog, which is available for dine-in, take-out, delivery and drive-thru transactions in all Jollibee stores nationwide. Prices start at Php 50.00*.

 

*Prices may vary across different locations.

 

 

References:

 

1          Kantar Millward Brown – AdReaction. (2017). Millwardbrown.com. Retrieved 29 August 2017, fromhttp://www.millwardbrown.com/adreaction/genxyz/philippines/gen-x-y-and-z/the-generations

Our favorite langhap-sarap Cheesy Yumburger just got a whole lot cheesier!

The new and improved Cheesy Yumburger is super cheesy and langhap-sarap!

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Take a well-loved cheesy classic and take it to another level of cheesiness.

This is Jollibee’s perfect recipe for the recent slew of flavor innovations it serves to millions of Filipinos all over the country and in the world. The newest offering to receive an upgrade is the Cheesy Yumburger, a popular variant of the fast-food giant’s pioneering Yumburger.

“The new Cheesy Yumburger is the Pinoy cheeseburger,” said Luis Berba, Jollibee Brand Manager for YUM Burgers. “It’s the classic combination of beef, cheese, and Jollibee’s very own special burger dressing that has made it so popular among Filipino diners of all ages.”

Despite the Cheesy Yumburger’s enduring popularity, the Jollibee team still wanted to improve the flavors and dining experience for its ever-expanding customer base. So they went back to the Research and Development lab and went around asking actual diners what they would like to see and taste in their cheeseburgers.

The result is a cheesy concoction like no other Jollibee fan has seen before. Creamy cheddar cheese is melted on top of the 100% beef Yumburger patty, making for a mouthwateringly cheesy and beefy experience with every bite.

This classic combination of beef and cheddar cheese is complemented by soft burger buns and Jollibee’s special burger dressing, which add different dimensions of texture and flavor.

“Jollibee is always committed to constant innovation of flavors and dining experiences for our customers,” added Berba. “The new and improved Cheesy Yumburger, with its uniquely Pinoy taste and cheesier flavor profile, is more delicious than ever—the perfect Jollibee offering for burger lovers who want langhap-sarap goodness in their cheeseburger.”

Simply unwrapping the Cheesy Yumburger treats diners to the appetizing aromas of pure beef seasoned the Pinoy way and cheddar cheese, with a fragrant whiff of fresh burger buns. From these aromas alone, one can be sure of a great meal ahead!

Get your cheese on with the super cheesy, langhap-sarap Cheesy Yumburger, now available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide. Prices start at Php45.00*.

 

Prices may vary across different locations.

How the Philippines’ Best-Tasting Fried Chicken Brings Pride and Joy to Pinoys

Every Filipino may be different, but they are united when it comes to things that bring pride to the Philippines—be it the country’s world-renowned beaches and charming tourist spots, Filipino celebrities and athletes, or well-loved local delicacies. Filipinos find joy as a nation in supporting their local gems.

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When it comes to the best-tasting fried chicken, Filipinos are also united with one answer—Jollibee’s CrispyliciousJuicyliciousGravylicious Chickenjoy. Filipinos take pride in this 100% local, irresistible bone-in chicken, sharing a common love for it which no other fried chicken can replace. Crispy on the outside and tender on the inside, the perfectly seasoned fried chicken can bring instant joy to anyone.

Chickenjoy remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,178 stores worldwide. Its scrumptious, swoon-worthy chicken skin, perfectly balanced with its classic, succulent meat, has earned its enduring popularity nationwide and a rising status globally. It has received praises across different countries including the United States, wherein international food site Foodbeast noted Jollibee Chickenjoy as the third best fried chicken in the US, and best fried chicken in our fellow Asian territory, Hong Kong!

Its newest commercial highlights why Chickenjoy is the Philippines’ Best-Tasting Fried Chicken. But more so how the unique CrispyliciousJuicylicious and Gravlicious fried chicken experience has become such a phenomenon for Filipinos from all walks of life, and the true “Joy of the Nation”.

Check out the mouthwatering clip here:

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Bite into our nation’s pride and joy today. Jollibee Chickenjoy is available for dine-in, take-out, delivery and drive-thru transactions, with prices starting at 75.00* for the Solo Meal. For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Rich classic flavors, real value: the Jollibee Burger Steak

Combination of unbeatable taste and local flavor behind timeless fast-food offering

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For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns.

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth.

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In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarap goodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal.

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

Anne Curtis: Fearless in saying ‘Yes’

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“I never fear or regret saying ‘yes,’ especially to situations and things that can lead me to great, unforgettable experiences,” quipped Anne Curtis, one of the Philippines’ most sought-after entertainment personalities.

With such an open attitude towards life, it’s easy to see why Anne has managed to go from a balikbayan on a holiday to a prominent figure in the showbiz industry for the last twenty years.

“And I have to add that my showbiz career started right in Jollibee Boni, when I was approached by a talent scout,” the actress said. “Jollibee really reminds me of that fateful ‘Yes’ that I said twenty years ago, and look where that brought me!”

Earlier this year, Anne returned to where her impressive career began, but with a sweeter twist as the endorser of Jollibee’s best-tasting and best-selling Burger Steak. The actress calls her Jollibee endorsement as a “homecoming,” and is truly in love with her favorite 100% beefy-linamnam and saucy-sarap rice meal.

‘Best with rice’

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Despite her Australian heritage, Anne remains truly Pinay at heart—especially in her favorite comfort foods. She loves a good ulam with white rice, just like millions of Filipinos who enjoy this simple yet filling combination every day.

“I know that there are some who would think that a burger patty doesn’t go well with rice, but Jollibee Burger Steak’s 100% beef patty with its flavorful mushroom sauce really is best paired with a steaming cup of rice,” said Anne.

In her latest TV commercial for Jollibee Burger Steak that began airing last July 9, Anne gives us a couple of reasons to say ‘Yes na Yes’ to this flavor-packed combination.

“The Jollibee Burger Steak is indeed the best-tasting rice meal you’ll have for this really great, affordable price,” shared the actress. “Best-tasting na ang 100% beefy-linamnam pattysaucy-sarap pa ang mushroom gravy, bagay na bagay pa with rice!”

Haven’t tried the Jollibee Burger Steak yet? Take it from true-blue Burger Steak lovers like Anne Curtis and say “Yes na Yes” to the unforgettably delicious dining experience offered by the Jollibee Burger Steak Rice Meal, available for dine-in, take-out, delivery, and drive-thru transactions, starting at P50.00*.

* Prices may vary across different locations    

Jollibee restocks in-demand Choco Mallow Pie

Extremely high demand for much-awaited dessert pie left some fans hanging

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May was a sweet, exciting time for Pinoy dessert lovers, especially for fans of Jollibee’s Choco Mallow Pie. Jollibee, the country’s number one fast-food chain, announced the long-awaited return of one of its best-selling dessert pies.

 

The new and improved Choco Mallow Pie is indeed a chocoholic’s dream inside and out. A crispy chocolate crust envelops a mouthwatering combination of marshmallow cream and chocolate fudge, delivering a warm, gooey explosion of flavors with every bite.

 

It is understandable why fans have flocked to their neighborhood Jollibee branches to indulge in this sweet, creamy, and flaky pleasure— and many are buying in bulk!

 

“Since we’ve relaunched the product, customers are buying Choco Mallow Pie not only as a sweet ending to their favorite Jollibee meals, but also as a snack or treat to enjoy on its own,” shared Kay Segismundo, Jollibee Marketing Manager for Complementary Products. “Jollibee is indeed very thankful for the positive response of our customers not only in social media but also the high demand in our stores.”

 

Here’s the great news: Jollibee has ensured its customers that the Choco Mallow Pie stocks have been replenished in all branches, so fans can now enjoy more of this sumptuous limited-time offer!

 

“Again, we’re very thankful for the amazingly sweet response to one of our classic but reinvented dessert pies,” Segismundo concluded. “And don’t worry; we have enough Choco Mallow Pie for everybody. Just drop by your favorite Jollibee stores!”

 

The Choco Mallow Pie is available for dine-in, take-out, delivery, and drive-thru in Metro Manila, Luzon and will be available in Visayas and Mindanao very soon, for only P32.00* (solo) and P89.00*(pack of 3 Pies-to-Go).

* Prices may vary across different locations.