Super Sarap, Super Busog, Super Sulit!

Load up on Jollibee’s newest Super Meals!

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Remember the days when you couldn’t decide what to order among your favorite Jollibee meals? Well, you can now enjoy more of your Jollibee offerings in one plate with the new Chickenjoy and Burger Steak bundles! 

 

Now, choosing among your favorite Jollibee meals is easy because you can have them in a single value meal. Indulge in the crispylicious, juicylicious goodness of Chickenjoy paired with gravy and rice and the 100% beefy-linamnam Burger Steak patty with its signature mushroom gravy. Still feeling hungry? You can choose to add the cheesiest, meatiest, sweet-sarap Jolly Spaghetti to round out your super busog, super sulit meals, and both of which come with a drink!

 

“The new meal bundles are the perfect choice for those who want all their Jollibee all-time favorites in one plate” shares Cathleen Capati, Jollibee AVP and Group Category Head for Flagships. “By coming up with these new hunger fill meals, there will definitely be a lot more diners walking out of Jollibee with a wider, more satisfied smile on their faces.”

 

These 2 new exciting bundles are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru:

  • Chickenjoy with Burger Steak Value Meal (P130.00*). 1pc. Chickenjoy & 1pc. Burger Steak with rice, gravy, and regular drink
  • Chickenjoy with Burger Steak and Half Jolly Spaghetti Super Meal (P150.00*). 1pc.  Chickenjoy, 1pc. Burger Steak, and half-serving of Jolly Spaghetti with rice, gravy, and regular drink

 

Moreover, you can continue enjoying other super busog, super sulit, super meals which include:

  • Chickenjoy with Jolly Spaghetti and Shanghai Super Meal (P130.00*). One-piece Chickenjoy, a serving of Jolly Spaghetti, and three pieces of Shanghai with rice, gravy, and regular drink
  • Yumburger with Jolly Spaghetti and Regular Jolly Crispy Fries Super Meal (P99.00*). One Yumburger, a serving of Jolly Spaghetti, and regular Jolly Crispy Fries with regular drink

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For more information on Jollibee latest products and promos, like Jollibee Philippines on Facebook and follow @Jollibee on Twitter and Instagram.

 

* Prices may vary across different locations

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#GerifiedPH: A Sweet-Sarap Afternoon with Regine and Nate

Started this post with OPM Classic Songs including Pangako by Regine Velasquez playing in the background and in the end, watched Regine’s Pangako Ikaw Lang (2001) movie with Aga Muhlach!

Learning that Ms. Regine and her son Nate is the new mommy-baby tandem endorsers of Jollibee’s Jolly Spaghetti and having the honor to grace the press launch, the first thing that came in my mind is a wish to see her sing live again! My latest performance of Ms. Regine was at the Morissete is Made concert, and their duet was the highlight of the night.

And Jollibee didn’t disappoint! Ms. Regine and Nate was introduced by host Ms. Christine Babao and they entered the stage singing in the tune I Can.

Group shot.jpg(From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan.

Newest Jolly Spaghetti endorsers Regine and Nate Alcasid share their most sweet-sarap moments They captured our real lives! Asias Songbird gushes about new Jollibee ad.

With an illustrious entertainment career spanning three decades, Regine Velasquez-Alcasid has done almost everything, including chart-topping singles and albums, blockbuster movies, high-rated TV shows, and sold-out concerts. But for the Asia’s Songbird—one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six- year-old son Nate.

Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.

In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.

This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. “The storyboard is so touching and very personal. It shows my different roles as Regine, but it also shows that my greatest one is being a mom, which is the most difficult yet most fulfilling role I have to play,” Regine shared.

Just like real life Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”

Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.

Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.

Sweet-Sarap bonding moments

Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it. One of their favorite bonding activities is to talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”

“We also play with toys but they’re not really toys,” Nate shared. “It’s called amenities!” “He loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”

Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.

“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.

“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”

It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.

“The Jolly Spaghetti’s unique sweet-sarap flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.” Jollibee Brand Manager Kat Silvoza talks about the sweet-sarap Jolly Spaghetti and how it has delivered countless sweet-saya moments na walang katulad to thousands of Filipino families throughout the decades.lcasid takes a photo with his favorite Jollibee.

Some of the netizens’ reaction to this Jollibee’s Jolly Spaghetti TVC: Sweet Sarap na Walang Katulad with Regine and Nate Alcasid:

Why does Jollibee always have to play on our heartstrings? This is endearing. It’s like saying, fame is nothing compared to the joy of having you in my life. – Mark Lee Gatchalian

So simple yet so meaningful. It’s true that being a good mother is the biggest accomplishment a woman can have in life. Like in Regine’s story, she’s already a queen and the most iconic Filipina singer before she became a mother but it only proves that more than all the praises, achievement and awards she received, it’s Nate who fulfilled her life completely. Nate is the reflection how good is Regine being a mother as she and Ogie raised him very well with God as the foundation. Kudos Jolibee! – Cruz Julius

I’ve seen many TVCs for Jollibee, but this one is such a heart warming, sweet and very realistic . . . Thank you ms. Regine and Nate. Thank you Jollibee – Ronald Lagan Bacaltos

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As for Dabibot and Kulayot, I just let them have Jolly Spaghetti because its one of our Jollibee drive-thru favorites paired with a chicken joy for lunch or a regular crispy fries for meryenda.

Jolly Spaghetti is a good source of energy that is particularly important for growing active children. Topped with cheese for calcium and meaty hotdog as source of protein!

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Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.

MUST WATCH: Jollibee and Hetty show why they are an #UnbeatableDouble in latest digital ad

The Philippines’ #1 fast-food brand Jollibee released its latest digital ad today featuring their lovable mascots Jollibee and Hetty!

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The best friends take on fun challenges and prove to everyone why they are the ultimate duo! Watch how the #UnbeatableDouble’s story unfolded:

Just like Jollibee and Hetty, Jollibee’s Crispylicious, Juicylicious, Gravylicious Chickenjoy and sweet-sarap Jolly Spaghetti form an #UnbeatableDouble! This best-selling combo pairs two well-loved and world-renowned comfort food in one winning plate. Filipinos take pride in this irresistible combination—the perfectly seasoned Chickenjoy, crispy on the outside and juicy on the inside, paired with the cheesiest and meatiest Jolly Spaghetti.

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Get a taste of the #UnbeatableDouble and enjoy a scrumptious, value-for-money meal with your family and friends at your nearest Jollibee branch. The #UnbeatableDouble is available for dine-in, take-out, delivery and drive-thru transactions, at only Php 99.00 for a Solo Meal! For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

#GerifiedPH: Mahalo Jollibee for bringing back Amazing Aloha Yumburger!

A sweet Aloha and a necklace of flower-like bouquet of dollars always greeted us whenever they arrive at the airport. The grandparents migrated to Hawaii a year before I was born. They always travel back here in the Philippines every five years or so and they always make kwento on how it was in the pineapple farm.

Did you know? Hawaii’s biggest island is Honolulu.

The soft breeze of air in the farm smells like pineapple whenever its harvesting time and they harvest pineapple by cutting the plant with a sharp bolo in the bottom where the fruit joins the stalk and then simply leave it to ripen up on room temperature. It was always a hard but fruitfully sweet work because it takes almost three years for a single pineapple to reach maturity and cutting a pineapple is a feat. What’s more? Hawaiians called drizzles on a sunny day a “Pineapple Juice”.

 Did you know? Hawaii produces about 1/3 of all pineapples in the world.

The pineapple is one of my favorite fruits. It’s sour but sweet taste always add zing to the dishes like Pininyahang Adobo, Pineapple Bistek and even Chicken Estofado in Pineapple juice. We also have Pineapple Hopia and Cassava with Pineapple. One can never go wrong in adding the pineapple punch and Jollibee knew it.

Did you know? Jollibee’s Aloha Yumburger is a Millennial.

Launched in 1996, Jollibee’s truly Amazing Aloha Yumburger is making a comeback this year. This Pinoy burger was re-introduced in 2013 as the Amazing Aloha Yumburger and in 2014 as the Amazing Aloha Champ. Best known for featuring a sweet, juicy pineapple ring among its main ingredients, this uniquely flavorful burger has delighted the taste buds of Jollibee’s loyal customers.

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“The Amazing Aloha Yumburger is Jollibee’s most successful limited-time-offer,” shared Luis Berba, Jollibee Brand Manager for Yumburger. “There was nothing like it in the market since we first included it in the Jollibee menu. Back then, burgers were fundamentally similar. Jollibee wanted to introduce something different to the Filipino market, something thar brings together the sweet-savory flavor combination that many Pinoy diners love.”

The result of this desire to bring something different to the table was the explosive combination of ingredients, textures and flavors on a truly flavorful sweet-savory burger.

Did you know? Pineapple are carnivores.

Sound weird, but scientifically true. One crazy fun fact about pineapple is that it fights back. Pineapples bites back, that’s the reason why your lips and tongue stings whenever you are eating pineapples. It is because the fruit contains a bromelain enzyme that breaks down meat proteins. Of course, that won’t stop the pineapple maniac like yours truly in drizzling a pinch of salt into the concoction.

The Jollibee Amazing Aloha Yumburger owes its legendary status to the flavor explosion that comes with every bite. The heart of every Aloha Yumburger is the 100% langhap-sarap pure beef patty, which has cemented the place of Jollibee Yumburger in the hearts of customers. Flavor-packed on its own, the langhap-sarap patty reaches another level of deliciousness when combined with sweet and juicy pineapple ring, crisp bacon strip, a specially blended honey mustard dressing, and fresh lettuce.

It’s no wonder why the Amazing Aloha Yumburger has remained to be one of Jollibee’s most memorable offerings-this combination of ingredients and flavors alone is more than enough to entice even the pickiest burger eaters! So legendary is the Amazing Aloha Yumburger that it even impressed one of the world’s most renowned food experts, Anthony Bourdain.

The famous chef, TV host, anchor, and culinary adventurer discovered the Amazing Aloha Yumburger during a trip to a Jollibee branch in Los Angeles, California for his CNN show Parts Unknown.

Anthony Bourdain to Amazing Aloha Yumburger: “that’s a very tasty burger!”

Jollibee truly knows the Filipino taste buds and that it’s ready to take a bite to juicy sweet and savory pineapple burger! The Amazing Aloha Yumburger is back in all Jollibee stores nationwide, starting October 2017. Customers can take a bite of this legendary burger for only Php85.00 for Amazing Aloha Yumburger Solo.*

For more information on Jollibee’s latest product offerings, news, andpromotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram. *Prices may vary across different locations.

#GerifiedPH: Jollibee’s Chickenjoy is the #JoyOfTheNation!

Jollibee is always there to give it’s best. It is actually one of the famous Philippine’s export and one of their flagships – the crispylicious, juicylicious, gravylicious Chickenjoy!

The best fried chicken has unique characteristics that some might try to copy but couldn’t perfect. If you’re like me, whose into cooking but not an expert yet, or you’re just too busy to wait for the chicken meat to cook, head on over to Jollibee and join the #JoyoftheNation!

So what actually make a good fried chicken, the best? It is served hot, crispy and juicy!

And yes, Jollibee’s Chickenjoy always take a pride on that category.

Golden in color, fried to perfection. The smell of delight will surely make you salivate as you ready for a big bite! The crunch from the crispy breaded coating with just the right blend of seasonings down to the juicy succulent tender white meat, this delightful comfort will surely make every trip you make to Jollibee a bliss!

 

 

It’s latest marketing promotion, sending special treats delivered right to our footsteps – two buckets of it’s best-tasting fried chicken, Chickenjoy!

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Dabibot is enticed in devouring an entire piece – all to himself. And he yelled quite loud when I took the buckets away from him. Ha! Crispy on the outside and tender on the inside, the perfectly seasoned fried chicken definitely brought instant joy to my Dabibot!

Dabibot shared his bucket to his favorite playmate, cousin Jam.

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They shared Jollibee toys and eat Jollibee chickenjoy! They surely are Jollibee kids!

Thank you so much Jollibee for sending buckets of joy!

Take part as Jollibee celebrates the #joyofthenation with it’s best tasting chicken! And like Dabibot, share it with your friends and family!

Introducing Jolly U: Jollibee’s new web series taps into Gen Z

Jolly Hotdog takes the stage in “Extra Saya” teen-centric episodes

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This week, the Philippines’ #1 fast-food brand, Jollibee launched Jolly U, a series of online videos depicting comical ways of teens going the extra mile in even the most mundane of tasks and situations.

The Jolly U series brings together modern Pinoy teen archetypes that one will usually find in a university or college setting, but each of them offer an exciting twist to viewers’ typical expectations. In the video below, the jolliest university in the world introduces us to its Bee Happy mission and some of its top students including The MVP, The Pogeek, The Coolokoy and The Heartist.

Today’s Filipino teens are “harder to impress” than older generations, as shown by recent studies.1 Growing up with a wider range of opportunities thanks to the digital landscape, the trends and technologies that older generations used to think were amazing are now perceived as standard and ordinary by teens who get exposed to them on a regular basis. For this reason, young Pinoy digital natives look forward to going over and beyond or—in their own terms—“extra”, in all aspects.

“We took the time to get to know our teens and what makes them tick,” shares Francis Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “For Gen Z, being ‘extra’ is about going over-the-top and putting more fun into anything and everything.”

Jolly U introduction video

Jolly U video compilation: Lab, Reaction Paper and 1×1 “inextrahan” stories

The best reward for such impressive feats of extra-ness is none other than the extra cheesy, extra beefy Cheesy Classic Jolly Hotdog, a classic Jolly favorite made extra delicious with a meaty, juicy beef hotdog; cheesy, tangy dressing; a drizzling of ketchup and real, grated cheese.

The “extra saya” Jolly U web series will be posted starting September 4 on the Jollibee Philippines Facebook page (facebook.com/JollibeePhilippines) and the official Jollibee YouTube channel (youtube.com/user/jollibeedigital1). You may also stay tuned for more “extra saya” updates by following @jollibee on Twitter and Instagram.

Don’t miss out on the extra cheesy and extra beefy goodness of the Cheesy Classic Jolly Hotdog, which is available for dine-in, take-out, delivery and drive-thru transactions in all Jollibee stores nationwide. Prices start at Php 50.00*.

 

*Prices may vary across different locations.

 

 

References:

 

1          Kantar Millward Brown – AdReaction. (2017). Millwardbrown.com. Retrieved 29 August 2017, fromhttp://www.millwardbrown.com/adreaction/genxyz/philippines/gen-x-y-and-z/the-generations

Our favorite langhap-sarap Cheesy Yumburger just got a whole lot cheesier!

The new and improved Cheesy Yumburger is super cheesy and langhap-sarap!

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Take a well-loved cheesy classic and take it to another level of cheesiness.

This is Jollibee’s perfect recipe for the recent slew of flavor innovations it serves to millions of Filipinos all over the country and in the world. The newest offering to receive an upgrade is the Cheesy Yumburger, a popular variant of the fast-food giant’s pioneering Yumburger.

“The new Cheesy Yumburger is the Pinoy cheeseburger,” said Luis Berba, Jollibee Brand Manager for YUM Burgers. “It’s the classic combination of beef, cheese, and Jollibee’s very own special burger dressing that has made it so popular among Filipino diners of all ages.”

Despite the Cheesy Yumburger’s enduring popularity, the Jollibee team still wanted to improve the flavors and dining experience for its ever-expanding customer base. So they went back to the Research and Development lab and went around asking actual diners what they would like to see and taste in their cheeseburgers.

The result is a cheesy concoction like no other Jollibee fan has seen before. Creamy cheddar cheese is melted on top of the 100% beef Yumburger patty, making for a mouthwateringly cheesy and beefy experience with every bite.

This classic combination of beef and cheddar cheese is complemented by soft burger buns and Jollibee’s special burger dressing, which add different dimensions of texture and flavor.

“Jollibee is always committed to constant innovation of flavors and dining experiences for our customers,” added Berba. “The new and improved Cheesy Yumburger, with its uniquely Pinoy taste and cheesier flavor profile, is more delicious than ever—the perfect Jollibee offering for burger lovers who want langhap-sarap goodness in their cheeseburger.”

Simply unwrapping the Cheesy Yumburger treats diners to the appetizing aromas of pure beef seasoned the Pinoy way and cheddar cheese, with a fragrant whiff of fresh burger buns. From these aromas alone, one can be sure of a great meal ahead!

Get your cheese on with the super cheesy, langhap-sarap Cheesy Yumburger, now available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide. Prices start at Php45.00*.

 

Prices may vary across different locations.