SM wins 15 awards from the 29th Apolinario Mabini Awards, held at the Kalayaan Hall of Club Filipino in San Juan. The awards were conferred by the Philippine Foundation for the Rehabilitation of the Disabled (PFRD). The Apolinario Mabini Awards are given to professionals and organizations that have distinguished themselves in their chosen fields of endeavor, or have rendered outstanding services to people with disabilities.
(L-R): SM Supermalls senior vice president and SM Cares Program on Persons with Disability program director Bien Mateo receiving the Mabini Presidential Recognition Award on behalf of SM Prime Holdings chairman of the executive committee Hans Sy; Philippine Foundation for the Rehabilitation of the Disabled (PFRD) director Arch. Jaime Silva; 2017 Apolinario Mabini Awards Committee chairperson Lourdes Dela Llana Pimentel; Department of Social Welfare and Development undersecretary Aimee Torrefranca-Neri and PFRD president Noli Agcaoili
SM’s awards include: Silver for SM Seaside Cebu, Bronze for: SM City Cabanatuan, SM City Clark, SM City Cauayan, SM City BF Paranaque; SM Stores in Sucat, Cabanatuan, San Jose Del Monte, East Ortigas, Trece Martires and SM Supermarket in SM Seaside Cebu. Special awards were also given to SM City San Lazaro, SM City Rosario and SM Store in Makati.
Hans Sy, chairman of the executive committee of SM Prime Holdings, was also given the Mabini Presidential Recognition Award for his dedication and passion in promoting awareness and inclusion for persons with disabilities in the SM malls.
SM Cares, the corporate social responsibility arm of SM Prime Holdings, leads SM’s program for persons with disabilities. It was conferred with the Apolinario Mabini Hall of Fame Award last 2015, for its exemplary program of promoting awareness, acceptance, accessibility and inclusion of persons with disabilities.
SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.
Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan. “We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.
From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year. From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.
The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country. Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.
“SM Moments” did it again!
SM Supermalls’ made-for-digital Grandparents’ Day video titled “#SMmoments presents ‘Atat” has now reached 1.6 MILLION VIEWS and counting and has moved families on digital, most especially Lolos and Lolas, to “HAPPY TEARS” as they recalled their most memorable experiences together with their families and the indescribable joy when they learnt that they’re gonna be grandparents for the first time and the unending love that they have for their family.
“This is so touching. I remember my daughter gave us an envelope before as a Christmas gift and inside the envelope was the ultra sound picture of the baby and written “Merry Christmas Lolo and Lola,” shared by netizen Alfred Tatoy. “It was the happiest day of my life when i learn that i will be a lola already. It’s almost the same story. Good job, SM team!”
Like the grandparents, young couples can relate to the anticipation of the Lolo and Lola characters in the story.
“This made me cry but it’s ‘happy tears.’ A new baby is really one of the best news newly married couples give to their parents,” said Sheena Lazarus. “That’s why the first grandchild is usually the luckiest in the family because he or she was long waited for.”
There were also several netizens who expressed how much they miss their departed grandparents and the previous moments they had at their favorite SM malls.
For Lola Alma Ycong, she would miss her beloved this Grandparents’ Day, “I was teary-eyed while watching the video because I remember my husband who is now in Heaven. He was the smartest and most loving Lolo to my 2 apos. We always had a grand time in SM City Cebu especially during Sundays. I miss him dearly!”
As the video concluded, “Celebrate the gift of life – the old and the new.” This Grandparents’ Day, let’s make the hearts of Lolos and Lolas happy and truly appreciated. It’s time to spoil them back with more memorable moments for them to treasure so #DateWithLoloAndLolaAtSM this September 10!
Check out full events schedules of SM malls nationwide here: http://bit.ly/SMGrandDates2017
For exclusive news about SM Supermalls, visit http://www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.
Prayers and humor are the two key hinges that keep the three generations of Torres-Gomez women connection strong according to Julie Torres, Lucy Torres-Gomez and Juliana Gomez during their cover shoot.
Unveiling Shopmag’s May cover, SM Supermalls gives everyone a glimpse of SM’s National SuperMoms Day – a grand tribute to SuperMoms on May 14 through a nationwide Mother’s Day celebration in 60 SM malls across the country.
#NationalSuperMomsDay at SM. SM Shopmag unveils its May cover, featuring three generations of the Torres-Gomez women, as part of SM Supermalls’ first-ever National SuperMoms Day – a nationwide, simultaneous celebration of Mother’s Day on May 14 of 60 SM malls across the country. (Photo courtesy of Shopmag)
“Mother’s Day is the best time of the year to thank our moms for all their dedication and hard work for us. While our moms also look forward to celebrating this day with us, SM’s National SuperMoms Day is the perfect occasion for the whole family to create many more memories to cherish in the years to come,” SM Supermalls Senior Vice President for Marketing Jonjon San Agustin said.
An anticipated highlight is the Mommy and Me event – a mom-and-kid fashion show – where Jollibee will be giving away Jolly Spaghetti to the first 200 shoppers who will catch the show in 43 participating malls nationwide. While, this season’s biggest treat is the #SuperMoms Fashion Makeover Promo as SM Supermalls partners with SM Woman to reward five lucky moms with an extraordinary gift – a fashion makeover! Interested participants can check out the SM Supermalls Facebook page for the details and updates.
The #SuperMoms campaign was launched in 2016 as part of the SM’s 30 years of fun shopping that pays tribute and connects with the silent superheroes of the family. Always putting their families first in everything that they do, these are the super mommy shoppers who have been largely part of SM’s story over the years.
Find out more about National SuperMoms Day and visit bit.ly/MothersDayAtSM2017. For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. #EverythingsHereAtSM.
This #NationalSuperMomsDayAtSM, Watch our video on the SM Supermalls Facebook page and find out what happens when a family comes together to remember their Sunday tradition for the sake of mom.
To all our dearest #SuperMoms who keep the tradition of love alive, this Sunday is for you!