Tom Rodriguez explores his creativity with clear, protected vision

Essilor_Tom Rodriguez explores his creativity_photo.jpgCrizal® Prevencia™ brand ambassador Tom Rodriguez

Top actor, prolific artist, aspiring app designer, and certified heartthrob – all these define Tom Rodriguez. His multi-faceted personality and active lifestyle require him to spend long hours in front of either the camera or his laptop, which heightens his exposure to health risks, especially towards his vision. With growing awareness of these risks to his eyesight, he recently teamed up with Essilor, world leader in ophthalmic lenses, as the newest brand ambassador of Crizal® Prevencia™, a multi-coated lens featuring the brand’s most advanced protective technology.

Before entering showbiz, art has been Tom’s first love, and his passion is evident in many of his Instagram posts. Many of his artworks are inspired by Philippine folklore, superheroes and characters from anime, games, and comics. He sketches and sculpts in between takes during drama filming or photo shoots. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue lights and this has affected his vision.

“Crizal® Prevencia™ is the perfect protection I have against exposure to harmful elements and blue light everywhere I am, at any time,” shares the 29-year old actor. “It makes me enjoy doing digital animation more, knowing that I am completely protected. As a result, I can create more artwork and perform better as an artist without having to worry about eye strain or blurry vision.”

As part of his campaign with Essilor, Tom stars in the brand’s latest TVC, which shows his daily struggle with over-exposure to harmful blue light. Crizal® Prevencia™ provides front and back protection as well as selective filtering of harmful blue light from devices and the sun that can cause long-term damage such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity.

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

 

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About Essilor

The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements. To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Transitions® and Crizal EyezenTM.

It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.

Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.

For more information, please visit http://www.essilor.com.ph.

Tom Rodriguez shares vision of perfect eye health with Crizal® Prevencia™

Essilor_Tom Rodriguez shares vision_press kit photo.jpgEssilor Philippines introduces new endorser and presents its most technologically advanced protective lenses yet

Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone. But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”

Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.