Crizal® Prevencia™ brand ambassador Tom Rodriguez
Top actor, prolific artist, aspiring app designer, and certified heartthrob – all these define Tom Rodriguez. His multi-faceted personality and active lifestyle require him to spend long hours in front of either the camera or his laptop, which heightens his exposure to health risks, especially towards his vision. With growing awareness of these risks to his eyesight, he recently teamed up with Essilor, world leader in ophthalmic lenses, as the newest brand ambassador of Crizal® Prevencia™, a multi-coated lens featuring the brand’s most advanced protective technology.
Before entering showbiz, art has been Tom’s first love, and his passion is evident in many of his Instagram posts. Many of his artworks are inspired by Philippine folklore, superheroes and characters from anime, games, and comics. He sketches and sculpts in between takes during drama filming or photo shoots. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue lights and this has affected his vision.
“Crizal® Prevencia™ is the perfect protection I have against exposure to harmful elements and blue light everywhere I am, at any time,” shares the 29-year old actor. “It makes me enjoy doing digital animation more, knowing that I am completely protected. As a result, I can create more artwork and perform better as an artist without having to worry about eye strain or blurry vision.”
As part of his campaign with Essilor, Tom stars in the brand’s latest TVC, which shows his daily struggle with over-exposure to harmful blue light. Crizal® Prevencia™ provides front and back protection as well as selective filtering of harmful blue light from devices and the sun that can cause long-term damage such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity.
Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements. To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Transitions® and Crizal EyezenTM.
It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.
Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.
For more information, please visit http://www.essilor.com.ph.