Make Gift Giving Hassle-Free with GC Regalo!

We decided to go traditional when it comes to our wedding gifts…

We regretted it.

We had two rice cookers a cream one and a green leprechaun one, six sets of fancy drinking glasses, three sets of fancy drinking glasses with fancy looking pitcher, another three sets of fancy looking bowls, two power blenders, three power juicers and several bed covers – the worse part, of different sizes – King size, queen size and a double.

The Receiver’s Dead End

I don’t want to sound like an old brat hag, we did appreciate that receiving gift is a privilege. We knew for a fact that these items are well-thought of, but having several of these all at once for all these years, we’re in our 6th year of marriage and there are still some gifts fancy wrapped, hidden behind cupboards and closets and nooks around the house.

Honestly though, it did felt more like a burden than a blessing when you’re out of space for new stuff (gifts or purchased) coming in (Hoarding 101: You can’t give away something that someone gave, it has a sentimental value.) or when you had to get through all the jungle of stuff to get that particular item hidden behind.

The number of things you possess but don’t need is equally proportional to your stress.

That’s one of the downside of receiving unsolicited advises and in this particular topic, gifts.

But alas, giving and receiving gifts is one of the Filipino traits of showing generosity that it makes the celebration more special and exciting! Opening of gifts is usually the highlight of the event for the celebrants. The delightful and warm feeling of giving gift even just because is what makes life full of fun surprises and memorably kilig – the fancy wrapping and the process of unboxing aka solving the mystery of what’s to unravel. Things escalate (when the gift is presented) and rise steady from there or it can deescalate very fast – in my case, peaking through enough to see it’s the seventh set of another fancy drinking glasses.

The Agony of Giving

Take it from me, gift giving is a challenge. It can be exhausting – it may actually make a weakling nauseous and out of breath.

Now let’s get our perspective straight on the giver’s end.  It’s better to give than to receive. And I solemnly believe on this virtue. One Japanese man volunteered to evacuation sites after the tsunami hits and took away his livelihood along with his entire family. The act of giving his self to others made him strong enough to move forward.

But giving an actual gift is another story, for it can actually be a pain to endure as well.

After troubling yourself in the budget section, you move forward to what to buy and how to buy it, and from there you’ll learn that:

Delivery charges are costly especially when it’s either light but bulky or small but heavy. Charges also depends on where you will actually send your gift. Will it be catapulted in the middle of nowhere? Is your receiver living under a rock on top of the mountainous forest in the middle of Bermuda Triangle or in one of the anemones passed the Australian east current?

It doesn’t matter, you’ll have to pay a good chunk of money so even if you get a steal deal, it’ll be stolen back to you. Or worst, the package would pass the scrutiny of a corrupted agency giving you extra charges, extra hours or months of waiting whether it already arrived, received or worse, missing! #beentheredonethat

You can also squeeze the creative juice in you if your up for it (that usually happens after your daily dose of caffeine) and do a more personal touch to your gift, but that’s a 50-50 chance for it can only be either extremely artistic or extremely ugly. Plus, aside from money, you need a lot of time, effort and stress-free brain cells. #truthhurts

Come to think of it, we really aren’t sure what’s out there – the slimy thingy that touched your toe when you submerged in the water, whether his complement is sarcastic or truthful, and the mystery if the gift is a handy blessing just in the nick of time or an unbearable curse they will passed on to their next generation. Unless you get it from their wish list or they plainly blurt it out when you asked them – which kills the surprise factor.

A person can have panic attack triggered at times when the due (event or celebration) is nearing and still you don’t have time to think about what to get and time to actually shop or browse to get it.

There is also an underlying stress in handling your gifts as you can’t travel all gifts as easily like the others. Cold gifts will melt on the way, hot gifts will cool down on the way. Fragile might break, heavy might make you sweat a bucket, some may spoil and some may pull on one of your legs in the process.

Aside from the fact that some private commute services are still suspended. You can’t carry it carefully and marathon your way to the MRT, fight your way for a seat in the bus, and sleep your way inside the jeepney without the risk of waking up empty handed. The worst, the remote parking area is ten blocks away from the fancy shabby place.

GC Regalo: Philippine’s Number 1 Online Gift Certificate Shop by Sodexo & SM

These challenges are so familiar that Sodexo and SM came up with GC Regalo, Ang Gift Certificate ng Bayan!

GC Regalo is basically an online gift certificate store made by the largest retailer in the Philippines, SM and the largest gift voucher company Sodexo in the Philippines. It offers hassle-free solution in sending gifts to family, loved ones, even business partners all through out the Philippines via gift certificates that caters more than 9,000 establishments nationwide!

PP-5001.jpgSodexo Premium Pass/Sodexo Gift Check/Sodexo Gift Certificate

You can buy SM Gift Certificates online and send it directly without the hassle. Now, even Overseas Filipino Workers (OFW) can skip the delivery charge, extra taxes and long waiting for only a minimum worth of Php 2,000.00 gift certificate which entitles the gift giver a free delivery charge!

What’s more? Since GC Regalo is directly producing the gift certificates of SM and Sodexo in the Philippines, when compared to other online platforms, GC Regalo has the lowest price offer. This is definitely the real deal!

You will never find it difficult to choose or buy a gift, no worries whether they’ll like it or not; with GC Regalo, your beloved recipients now have the freedom to choose the gift they want. GC Regalo’s online platform surely fires up the way of making the Filipino habit of giving gifts a happy occasion on both the giver and receiver. #WinWin

Fool proof your gift with GC Regalo! Enjoy Gifting!

Charo Santos shines at every stage

My Diamond_Charo Santos shines at every stage_photo.JPG

‘Ma’am Charo’. ‘CSC’. ‘Ate Charo’. These are but some of the ways people within the entertainment industry fondly call Ms. Charo Santos. These honorifics are very much a reflection of the many facets of her luminous persona as an actress, TV host, movie producer, and corporate executive – not to mention wife and mother – and now as the sparkling brand Ambassador of My Diamond.

The story of how she gained a foothold in the world of entertainment is almost like a fairy tale. Growing up in the bucolic island of Calapan, Oriental Mindoro, Charo was, first and foremost, an unabashed movie fan. On weekends, her doctor father would take his brood downtown to catch the latest local and Hollywood releases. There, she would sit amazed as the moving image and storyline unfold on the big screen. She would also eagerly queue in line just to get the autograph of her favorite stars.

But it would be after graduating cum laude with a Communication Arts degree, and being crowned the Baron Travel Girl in 1976, that Charo would get her foot in the door as production assistant, and subsequently an award-winning debut acting role in Mike de Leon’s acclaimed film “Itim.”

From then on, there was no turning back for the beautiful, smart, and determined lass from Mindoro. Apart from her critically-acclaimed cinematic performances, she is host of the top-rating drama series “Maalaala Mo Kaya,” a successful movie producer, and television executive as CEO of ABS-CBN—the first woman to take the top helm within the network—until her retirement last year. She also marked a triumphant return to film, appearing in Lav Diaz’s “Ang Babeng Humayo,” which bagged the coveted Golden Lion at the 2016 Venice Film Festival which earned her a lengthy standing ovation from audience.

Today Charo’s brilliance still continues to shine like the rare gem that she is. It’s no surprise then that she now assumes the role of My Diamond’s newest brand ambassador, perfectly embodying the brand’s “Choose True Brilliance” spirit, and the finely crafted jewelry pieces that they carry.

Certainly, with all her achievements, Charo Santos is a real woman of substance and the epitome of true brilliance – sparkling, luminous, precious. Just like My Diamond.

#GerifiedPH: Retire Smart with AXA

Dream: I wanna get tipsy on a sail-away boat. Bring a couple of books, a bottle of chignon and cruise away wearing only a bikini, and a fancy shade caring less on my tiger stripes and cellulite. Inhale the salty air and get sand on my hair. Chase away the sun that’s setting far away…

Reality: Gahhh… My skin is already toasted and I gave up wearing bb cream let alone foundation because the construction site is humidity hot and either dusty or muddy depending on the weather. I exchange high heels to steel toe and fancy tops to protective personal equipment like caution vest and hard hat and mask. I’m literally one of the boys. All these things crashed the girly girl in me but I let it all slide, thinking this too shall pass.

Maybe one day, I’ll watch the sunset while sailing away on a yacht with a red wine on my left and my current read on the right.

My dreams and yours can now be a reality with AXA Philippines’ latest program, the AXA Retire Smart. Axa launches Retire Smart to help you build a solid game plan for retirement.

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Last August 15, Tuesday, AXA Philippines held a media launch at the Makati Diamond Residences. AXA Retire Smart at tis a regular-pay, investment-linked life insurance plan that helps you strategically build a retirement fund so you can live the life you love.

The event has a cruise ship motif complete with shoulder and back massage services, a sunset on a ship photo booth, virtual reality games that encompasses the possibilities of your passion to your future – dream retirement and destination.

Whatever dreams you want to pursue, it’s easier to make it happen by having a solid game plan. This is especially true for long-term goals like planning for retirement. After all, the hard work you put in over so many years should yield to a prize in the future.

Rahul Hora, AXA Philippines President & CEO graced the event and talked briefly about AXA – that it’s not a boring retirement company with its unique cruise set up that hopefully will make you believe and get you in the mood to take a peak on your retirement – your future.

AXA Philippines marks another milestone in the launch of Retire Smart based on the company’s vision to empower people to live a better life.

“Post working life is one of the most neglected part of life that people don’t adequately plan especially in Asian countries. ” – Rahul Hora, AXA Philippines President & CEO

Filipinos have very strong family culture that parents on their old age depends on their kids to take care of them. And in turn, the children will not be able to plan for their own retirement because their plate is already full of responsibilities – their own family and their parents.

Good thing, AXA Philippines uses its expertise and experience in investments, it employs modern portfolio management techniques to maximize the growth of your investment while you’re young, while minimizing volatility as you grow closer to your target retirement date.

AXA Retire Smart Objectives:
  • To educate people of the importance and need for planning for retirement. It is important to plan for the retirement that you need and plan it now as soon as possible.

  • To end the cycle of dependency. A suitable solution for customers who would want to plan for their early retirement. The right solution as early as now.

Rather than being in a boring and mundane technicality of retirement, AXA Philippines shared the perspective of retirement from keynote guests in a sit-down discussion.

Anthony Isidro, Segment Director of AXA Philippines also shared information about Retire Smart. Have the flexibility to choose your investment fund – Retire Smart 2030, 2035, 2040, and 2045 – depending on which one is closest to your target retirement year.

Retire Smart also comes with a life insurance coverage equivalent to at least 5 to up to 25 times your annual basic premium, to ensure that your family is taken care of in the event of any unforeseen circumstances.


The event held a sit-down discussion with some of the smart early retirees debunking the myth that retirement means staying at home doing nothing. To them, retirement is doing your passion and living life to the fullest. The prize of living what you love when you retire is possible, whether it’s setting up your own business, ticking off places on your bucket list, or just spending more time with your family.

The biggest adventure you can take is to live the life of your dreams. – Ophra Winfrey

“AXA Philippines knows the value of having a solid game plan. To be able to pursue what you are passionate about when you retire, you need the right plan to achieve financial independence. With Retire Smart, we offer a flexible investment package that allows you to truly enjoy your life when you retire,” said Rahul Hora, President and CEO of AXA Philippines.

AXA Philippines, a joint venture between the AXA Group and the Metrobank Group, is one of the country’s largest and fastest growing life insurance companies in the country, offering financial security to more than 800,000 individuals through our group and individual life insurance products.

More photos of the event here.

Aside from this smart program, AXA Philippines is currently having a giveaway on their website, the AXA Retire For a Day Promo! Get a chance to win a prize based on your dream retirement by simply visiting their official website; fill up a survey and you will automatically have a electronic raffle stub that can take you to your dream retirement destination:

a) Be my own boss: choice of 1 Epicurean Lab Lifestyle Course from Global Academy

b) Travel: 3days/2nights stay at Alta Vista de Boracay with roundtrip airfare via Philippine Airlines and breakfast for 2 pax

c) Spend more time with family: 3days/2 nights stay at Conrad Manila for 4 pax (2 adults + 2 children)

Travelling around the world, opening your own business, and spending time with your family and friends may seem like distant dreams, but with your investment in Retire Smart today, you can start preparing to pursue those dreams and live the life you love when you retire.

#GerifiedPH: #FlavorfulAdventure on a Jollibee Fries Date

While were driving on the highway, Dabibot spot a Jollibee store from far away. He get giddy excited as we move closer to the store. The moment we went passed Jollibee, he screamed and hit his Daddy repeatedly while talking gibberish and pointing back to where is Jollibee. We get it, he wants to eat at Jollibee. He always does this every single time we pass a Jollibee store.


Jerson Dave, Jerson Clyde, best friends forever and they share Jollibee!

This Hey Orange song version of Kulayot round up more than a hundred times on our way to Jollibee Bautista it leave me with a Last Song Syndrome up until this writing – all for the love of Jollibee!


Last Friday was a memorable day for both of my boys! Dabibot get to ride a bus for the first time. We appreciated the heavy rainfall without the gulat from the thunder, thanks to the sound proof walls and roof. Plus, the highlight of it all, they get to munch on a freshly hot and huge bucket of bottomless unlimited Jolly Crispy Fries to their heart’s content!

They have a secret challenge of the fastest Jolly fries muncher, and Dabibot is winning on this round, not because he has the regular size fries, but because he can tolerate the still hot fries than Kulayot! This fact was a proven truth every time we go on a Jollibee Drive-Thru!20840793_1498050746904847_2801259438248804210_n.jpgDipped in ketchup,  hot sundae fudge, or plain, Jollibee Crispy Fries is the best!

I rounded up the gang, err, toddlers #kulayot and#dabibot to try the latest food offering from their favorite road trip buddy, Jollibee! Make every day the perfect time to bond with the squad as Jollibee, the country’s number one fast-food chain, brings a tasty new upgrade to the crave-able and mouth-watering Jolly Crispy Flavored Fries.

Coming out with another truly exciting way for more memorable and enjoyable squad bonding moments, Jollibee introduces another flavour profile to the Jolly Crispy Flavored Fries: garlic and cheese!


Along side our food trip – cheesy Jolly Hotdog, Chicken Joy, Jolly Tuna Pies and Jolly Choco-Mallow Pies, our genius and lively hosts, Sir Julius and Madam Chen held an on-the-spot trivia challenge wherein bloggers were divided into three groups – the 1-derers, the #takeouts, and the Jolli Beshie Squad! You guess that right! Name pa lang winner na, Jolli Beshie Squad take home the meat!


The new Jolly Crispy Flavored Fries in Garlic and Cheese is made with 100% real potatoes fried to a golden crisp! It’s the perfect combination of smooth and creamy cheese with a distinctly savory garlic kick in every bite which will surely leave you and the squad-grab for more than just one.

Though summer season is already over, hello thunderstorms! It’s always a good day to try and discover new flavorful adventures with the squad. Check out the countless and thrilling new experiences with your friends and don’t forget to bring the fun wherever you go with Jolly Crispy Flavored Fries in Garlic and Cheese.

More photos of the event here.

Jolly Crispy Flavored Fries in Garlic and Cheese is a mouthwatering combination of deliciously smooth cheese with a savory garlic kick!

Still available in Super Cheese, (and I’m crossing my limbs to bring back the sour cream fries as well) snack on the undeniably crave-able Jolly Crispy Flavored Fries in Garlic and Cheese for dine-in, take out, delivery, or drive-thru transactions in three sizes: Regular (P40.00), Large (P65.00), or Extra Large (P80.00)*.

Available in all Jollibee stores nationwide! Start the craze and join the flavorful adventure in every bite of Jollibee’s Jolly Crispy Flavored Fries in Garlic and Cheese!

#GerifiedPH: Academy of Pastry & Bakery Arts Philippines celebrated its 2nd Year Anniversary

According to Wiki, white bread was the preferred bread of the rich while the poor ate dark (whole grain) bread. However, in most western societies, the connotations reversed in the late 20th century, with whole grain bread becoming preferred as having superior nutritional value while white bread became associated with lower-class ignorance of nutrition.

Pinoys and Bread

Filipino household always have bread on the table. Our vibrant food culture was hugely influenced by the colonial powers that once gained power in the Philippines. One popular must-have in every local Filipino table is the bread.

Pop a slice in the toaster, or just grab a slice straight from the pack. Pour a cup and plunge a chunk before swallowing it whole, followed by a gulp of steaming hot brew, perfect way to start your day!

Apart from starting your day right, breads interlinks with our socio-cultural practices. It is written and entwined along down the story of our history, traditions and stories preserved and passed on generation by generation.

Academy of Pastry & Bakery Arts Philippines 2nd Year Anniversary

Last August 4, 2017, Academy of Pastry & Bakery Arts Philippines invited bloggers to celebrate their 2nd year anniversary and to witness this batch’s graduation rite. The event was lively with its open bar of bottomless wine, beer,customizable savoury pasta dishes, baked pastry goods and lavish dessert buffet.

Academy of Pastry and Bakery Arts Philippines is the most professional Pastry and Bakery School in the Philippines with local chef instructors supported by visiting Guest Chefs from Academy of Pastry and Bakery Arts in Malaysia as well as World-Class Pastry Chefs, Bakers and Artists who visit to conducting Master Classes, Demonstrations, Hands-on Workshops and Food Presentations.

20525832_1485730368136885_3081194717199468100_n.jpgOne of their classes are Bread Making Arts by Chef Baptiste Jolivet

Academy of Pastry and Bakery Arts Philippines is a premier educational institution, where students train under the mentorship of world-renowned master chefs. It was established by France’s legendary Pastry Master Chef Jean-Francois Arnaud, who is a recipient of the Meilleur Ouvrier de France (MOF) 2000, a title tantamount to the rank of the best craftsman of France. Chef Arnaud and Executive Pastry Chef Niklesh Sharma, one of the founders of Academy of Pastry and Bakery Arts Philippines, and Executive Chef Christian Heidenreich, Director of Operations of the Academy all graced the event.

One of the things I learned about this educational institution, aside from massive baking production, amazing skills and masterful techniques, is that they have the biggest visiting guest chef’s team in Asia, Middle East and Far East including MOF’s, World Pastry Champions, Master Chocolatier, Master Bakers and Master Pastry Chefs!

Did you know? Chocolate was once called the Devil’s Food in the 1600’s because of its luxurious taste.


Aside from perfect pair of bread and pasta, the event also serve bazillion servings of homemade pralines and pate fruits! One of their offerings are Chocolate, Praline and Candy Making Master Classes with Chef Professors like MOF Chocolatier Frederic Hawecker while during the event, Pastry Chef Tan Wei Loon and Chef Janelle Toh  demonstrated some Sugar Art techniques in Advanced Level.


Did you know? Praline is a classic candy often made with pecans and brown sugar. It can also be made with nuts with added flavors like hazelnut, chocolate and coffee.

The Academy of Pastry & Bakery Arts Philippines is a premier institute, offering unique opportunity to learn the Art of Pastry & Bakery, with an International Campus, it has more then 15 Kitchens, Demonstration Kitchen, Lecture rooms, Library and students Lounge. Committed to groom the best, “ready to perform” professionals, entering the industry and related fields, Academy of Pastry & Bakery Arts Philippines offers rare opportunity to learn the art of pastry in an intimate setting, being personally mentored by masters in their field. Your skills will be finely honed through hands-on practice and repeated exposure to the best pastry techniques, tools and ingredients.

The Academy of Pastry & Bakery Arts Philippines is dedicated to the art of pastry and it’s goal is to be the finest pastry school in Asia, producing the best-prepared professionals entering the industry. Personal instructions and hands-on training from world class pastry chef instructors in a comfortable atmosphere. Personal attention to each student’s individual career goals, from the minute they come in contact with the school and maintaining a positive relationship with alumni throughout their careers. Ensuring students get individual attention from their chef instructors by keeping class sizes small.

Dedicating the best ingredients and equipment available for our students to learn with in kitchens designed specifically to teach the art, science, technique and method needed to excel in the pastry industry. Offering courteous student services and thoughtful guidance tailored to each student’s needs. Presenting opportunities to our students to become part of their professional community through visiting guest chefs, hands-on professional events and professional tours.

The Academy of Pastry & Bakery Arts Philippines promotes lifelong learning by providing continuing education courses for graduates, professionals and food enthusiasts.


More photos from the event here.

Academy of Pastry and Bakery Arts Philippines Programs:

– 6-9 Month Full Time Diploma Program in Pastry & Bakery
– 3 month Certificate in Pastry & Bakery
– Part Time Program over 12 Weekends in Pastry & Bakery
– Intensive 24 days Pastry and Bakery Program
– Master Classes for Pastry Chefs, Pastry Teachers and Pastry Graduate Students

They also offer free classes from time to time so make sure to like Academy of Pastry and Bakery Arts Philippines Official Facebook page for updates:

Academy of Pastry and Bakery Arts Philippines Metro House Building, 345 Sen. Gil Puyat Avenue, 4/F Makati Metro Manila. Three (3) other branches are located in Malaysia and India.

Parents See Brighter Future for Their Kids with S.A.M.

19756178_10210326469013410_550436241_nParents are known to be a child’s first educators. Hence, it is only natural for them to only want the best for their kids. With the holistic development and character building promise of Seriously Addictive Math (S.A.M.), it is no doubt that it is fast becoming a parent’s preference in supplementing their kids’ capability in math.
Through S.A.M.’s passion in inculcating the right attitudes like love for learning and discovery, discipline, and solving complex word problems, moms Sophia Ann Casipit and Virgilia Cañete narrated how S.A.M. satisfied their meticulous standards when it comes to choosing a learning center that will help their child overcome their math problems.
Before enrolling her 6 year old son in S.A.M., Casipit explained that her child feared mathematics and found it boring. “Seth didn’t want to think and analyze the questions whenever he had assignments and exams in school. But when I enrolled him in S.A.M., I was so happy because he told me that math was fun to learn. He also got so excited every time he would go to S.A.M.” She stressed that her son’s critical thinking and word problem analysis improved. Her son can now add and subtract faster. What’s more, he now loves multiplication, a topic which he totally hated in his third term in school.”
But S.A.M.’s efficiency is not just targeted towards honing a child’s mathematical capabilities. It is also adept in improving a child’s holistic development and character. This fact is also evident in Canete’s 10 year old son Gab who used to struggle in math.
Canete who enrolled her son in other tutorial centers before recounted: “Before S.A.M., I sent my son to a basic tutorial center which also taught Singapore math. But my son’s grade in math got worse so I stopped him from attending the sessions altogether. But when I transferred Gab to S.A.M., I saw a very big improvement with his math subject. I can now see that he is not struggling so much in answering his lessons especially in problem solving”.
On S.A.M.’s learning methods, Casipit said “I love the worksheets on how colorful and illustrated it is. I also like the way it teaches Seth on how to analyze and comprehend the questions rather than just learning math thru repetition”.
On the other hand, Canete also observed that Gab also improved on his reading and problem analysis skills. She proudly added that Gab is now focusing on his lessons more.
With the benefits her son is reaping under S.A.M., Canete said she would recommend S.A.M. to other parents whose kids are also encountering problems with math and their schoolwork, in general. Casipit, meanwhile, thanked S.A.M. for teaching her son, not just math, but also critical thinking and love for independence learning. She exclaimed: “I am thankful to S.A.M. for being my partner in teaching my son to look at math being my in a different perspective”.
With S.A.M.’s well-polished and well-researched educational framework plus well-trained tutors, parents who put their trust in S.A.M. can be assured that their children are not just being trained to be masterful in math but also to be achievers, in whatever path they take in the future.
To know more about S.A.M., you may visit their website at and or call 0977-8239910 | (02) 964 9759.

Ever Bilena partners with Hope for Lupus Foundation

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Ever Bilena Cosmetics, Inc. CEO Dioceldo Sy (rightmost) with (L-R) Dept. of Public Works and Highways secretary Mark Villar, Hope for Lupus founder Cong. Emmeline Aglipay-Villar and Chamber of Cosmetics Industry of the Philippines president Silliman Sy.

The country’s leading cosmetics brand, Ever Bilena, together with the Chamber of Cosmetics Industry of the Philippines (CCIP), is extending a helping hand to patients of Lupus as it officially partners with Hope for Lupus Foundation to help raise awareness on the chronic autoimmune disease.

Occurring when the body’s immune system attacks the muscles and organs, at least 30 to 50 in 100,000 of the population in the Philippines are victims of Lupus. This disease can be difficult to diagnose as its symptoms often imitate other ailments. Its most distinctive symptoms are a butterfly-shaped rash on the face from the bridge of nose to the cheeks, fatigue or fever, joint pain, stiffness and swelling, skin lesions that worsen when exposed to sunlight, shortness of breath, chest pain, dry eyes, headaches, confusion, and memory loss.

“It’s an unpredictable disease. One day I was okay traveling, then the next day I was in the hospital and I didn’t know what was happening to me,” shared Hope for Lupus Foundation founder, Congresswoman Emmeline Aglipay-Villar. “I am lucky that I can afford treatment, but a vast majority of Lupus patients in the Philippines cannot afford even a diagnosis, much less treatment and medication.”

With this partnership, Ever Bilena CEO Dioceldo Sy said, “It will be a long journey together with CCIP and Hope for Lupus, as we plan to hold some events to help indigent patients.”

CCIP president Silliman Sy also added, “We hope our association will be able to help in raising awareness on Lupus through cosmetics, which is the item that every woman needs to feel beautiful.”

Among these awareness and fundraising initiatives that Ever Bilena and CCIP have come up with are putting the Hope for Lupus logo on Blackwater Elite’s – Ever Bilena’s PBA basketball team – jersey as they play in the upcoming 2017 PBA Governor’s Cup, friendly matches with other PBA teams outside of the PBA season, and a marathon set for early next year.

To know more about Ever Bilena, visit, and follow

To learn more about Lupus and the Hope for Lupus Foundation, visit

To learn more about CCIP, visit