The country’s leading LPG provider has launched a campaign that advocates positive Filipino values and emphasizes the importance of family
As the country gears up for change, ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that aims to remind consumers of the importance of family and positive Filipino values.
Drawing inspiration from the popular Filipino expression, which in English means, “That’s how it should be… Rightly so,” ISLA LPG launches the “Dapat Lang” campaign — a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole. The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity.
“As we prepare for the many changes happening in our environment, we at ISLA LPG would like to remind everyone of the Filipino values that define us as a people and to put importance on the family, being a good neighbor and a valuable member of society,” said ILC-CEO Ruben Domingo. “Our new campaign reminds all of us — our consumers, employees, and business partners — to do the right thing in everything we do, all the time, wherever we are, in order to truly bring out positive change in all of us.”
The advocacy campaign will be communicated with various mediums — print and radio ads, social media, and online videos, showcasing a mom cooking the best dishes for her family, an employee putting in ample time at work, a chef preparing high-quality ingredients for his customers, a manager catering to the needs of the client, the Solane Hatid Bahay rider ensuring that LPG delivery is safe and on time.
ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that reminds consumers of the importance of positive Filipino values.
As part of the Dapat Lang campaign, ISLA LPG is also launching a new website, which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives. The newly revamped site also features a blog that will serve as a way for ISLA LPG to communicate directly with its consumers, especially moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, and more.
For its part, ISLA LPG lives out the Dapat Lang campaign by doing what it does best since the brand Solane was launched almost five years ago — provide consumers with high-quality, safe, reliable LPG products.
“We value our consumers’ safety and we ensure that it is our key priority,” said Mr. Domingo. “We also value our customers’ trust by providing excellent products and services that are well worth their family’s hard-earned money.”
Moreover, ISLA LPG offers Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money. The Solane Hatid-Bahay riders also perform the 7-Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection, and flame quality.
Furthermore, ISLA LPG holds regular safety seminars for its customers as well as to various communities nationwide. The company’s employees and contractors follow strict compliance of safe LPG handling and fire safety. Through this, ISLA LPG has achieved a significant milestone of 13 million man hours without lost time injury.
This commitment to provide the best and safe product and service is, needless to say, reinforced with the launch of the company’s new advocacy campaign because as they say, Kapag LPG, Dapat Lang Solane!
The country’s number one fast-food chain, Jollibee, recently unveiled its first-ever mobile application called JolliDance Showdown app that is sure to be a hit among Jollibee fans of all ages.
The big reveal hosted recently at Ascott Hotel in Bonifacio Global City made public the all-new mobile app that will make use of augmented reality (AR) with the help of the Jollibee Kids Meal box. It allows kids to try some interactive fun with the fast-food chain’s famous mascot, Jollibee.
The app was developed by renowned Los Angeles-based mobile innovation agency, Trigger. The agency has produced applications for other clients like Sony Pictures, Lionsgate Entertainment, and Lucas Film.
During the program, the Trigger team shared their experience in creating the app that captures the lovable persona of the dancing Jollibee. Trigger Senior Director of Client Services Natasha Weinstein shared their impression, “Everyone just really loves going to Jollibee. It struck us an important part of the Philippines’ pop culture.”
This quick immersion of the app’s designers determined the features and the overall appeal of the app. Trigger President and Executive Creative Director Jason Yim explains the app plays on the sense of community. “Getting friends involved and getting your own avatar involved, that’s definitely the most fun part. You can’t help but smile when you do it.”
Going live with Jollibee AR beats
Radio jock Chico Garcia and mom entrepreneur Bettina Carlos, along with her daughter Gummy, were the first to try these features. The experience began by watching the JolliDance Showdown app transform Jollibee’s friendly face on the Jolly Joy Box into a platform. These guests then captured photos for their screen avatars and, after choosing their image on screen, they watched Jollibee and friends enjoy Electro, Pop, and Rock beats.
Other features of the JolliDance Showdown App were also discussed, including unlocking new characters with every visit to Jollibee branches and scanning the Jolly Kiddie Meal promo board located at the store counters.
Yim said, “The app is pushing how we can engage kids with augmented reality. It’s more than just having characters appear. It’s interactive and gives a much deeper experience.”
The event shared the most recent effort of the leading fast-food brand to augment the langhap-sarap experience. Francis Flores, Jollibee Global brand chief marketing officer, says of its new partnership, “We are glad to work with Trigger to help enrich the Jollibee experience for children and for the young at heart with the launch of our JolliDance Showdown App. Being the first local fast-food to come up with an augmented reality game, we are very excited for our loyal customers who love Jollibee and Friends, as this gives them an opportunity to interact in a fun way using their mobile phones and tablets. Combining great-tasting food and augmented reality to level up their Jollibee experience — now that is really an exciting way to engage our customers.”
The JolliDance Showdown App is free for download in iTunes and Google Play Store. Get the app and watch the Jolly Joy Box go live. The Jolly Joy Box comes free with every purchase of the Jolly Kiddie Meal.
The National Basketball Association (NBA) and Alaska Milk Corporation announced today that for the third consecutive year, Jr. NBA All-Stars from Southeast Asia will travel to China to watch a live NBA game as part of the initiatives in promoting healthy lifestyle and diet among children.
Ninety Jr. NBA All-Stars from Southeast Asia – boys and girls ages 10-14 – will attend NBA Global Games China 2016 presented by Master Kong in Shanghai on Oct. 9, featuring the Houston Rockets and the New Orleans Pelicans playing a preseason game at the Mercedes-Benz Arena. The participants from the Philippines will be joined by Indonesia, Malaysia, Thailand and Vietnam and for the first time by Jr. NBA Singapore standouts following the program’s introduction to Singapore earlier this year. As part of their visit to Shanghai, the boys and girls will also meet with NBA players and legends, receive additional basketball training and tour the city.
“Our Jr. NBA All-Stars will once again embark on an unforgettable journey where they will get to experience a foreign country, take part in advanced basketball training and watch a live NBA game, all while engaging with their counterparts from Southeast Asia,” said NBA Asia Vice President, Global Partnerships & Events Francesco Suarez. “This gathering creates lifelong memories and friendships for our participants, and we will continue providing even more youth with opportunities like this in the years to come.”
“I’d like to congratulate our Jr. NBA Philippine All-Stars on their success. Through Alaska Milk’s Nutrition.Action.Champion. Program and our partnership with the NBA, we have been able to help fuel the basketball dreams and life aspirations of thousands of children across the country,” said Alaska Milk Corporation President and Chief Executive Officer Wilfred Steven Uytengsu. “This collaboration is an important element of our long-standing Nutrition.Action.Champion. campaign. By leveraging on this initiative, Alaska Milk was able to proactively educate families and children on the important role of drinking milk and getting into sports to achieve a healthy and active lifestyle.”
The Jr. NBA is presented by Royal FrieslandCampina in Indonesia, Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch Lady, Alaska Milk, and Foremost brands and is conducted in partnership with Sport Singapore in Singapore. Promoting the importance of regular physical activity, participants are trained in the fundamentals of basketball and learn the importance of the Jr. NBA’s core values, including sportsmanship, teamwork, a positive attitude, and respect. To date, the program has reached more than 1.5 million children, parents and coaches across Southeast Asia through camps, clinics, and NBA Cares community outreach activities, and aims to reach five million children by 2020.
Fans can visit the official website at www.jrnba.asia for more information on the Jr. NBA programs. “Friend” the NBA’s official account on LINE by adding @nba_global. Follow the NBA on Facebook at www.facebook.com/nba and Twitter at @NBA for all the latest news and updates. For all things NBA, visit www.nba.com.
Check out Alaska Milk’s sports channel www.playph.com and like @PlayPH in Facebook and Instagram for inspiring stories on Filipino sports fans of all ages and skill levels.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Alaska Milk
Alaska Milk recognizes the need of Filipino children for proper nutrition. According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. It contains 20+ essential nutrients that help children reach their full growth potential. Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children. Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines. At the same time, Alaska Milk has a professional basketball team, the 14-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values. Finally, Alaska Milk partners with excellent local and international organizations who share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools and Sunrise Events, Incorporated.
Drinking is usually associated with sophistication, especially when in moderation or occasional. It is an indication of status and leisure, while taking it easy, loosening up. I even picture myself melting like a butter in bed right after a good drinking session.
Rum in particular, made of fermented sugarcane juice and molasses is considered a party drink of the elite, a leisurely drink, both intoxicating yet fun, and drinking it in moderation can really bring happiness, create good times; and last Thursday, I was invited to a Bartending Event at Papa Loa and boy, Michel Dame concocted us drinks that loosen us up and lighten up the mood!
I was unable to join in the challenge to put my bartending aka hand-and-eye coordination and mixing concoction intuition to test, but here are some facts about the Don, the Don Papa Rum that is.
Don Papa Rum is a small batch premium rum, distilled in the foothills of Mount Kanlaon,Negros, Philippines.
Rum is an enticing liqour that came from a rich history. With it smooth flavour, it emerged as a timeless drink. The Don, Dionisio Magbuelas locally known in Negros as Papa Isio is one of the leaders during the late 19th-century Philippine Revolution and now, Don Papa Rum embodies Papa Isio’s spirit of independece, irreverence and sense of justice in its revolutionize premium rum.
Different varieties are produced depending on the color which signifies the age of it.
Light and fruity, Don Papa Rum is smooth and delicate on the palate. Light amber colored Don Papa rum also has long, rich-textured finish that offers flavors of vanilla, honey and candied fruits, and can be used in various cocktails like rum punch and desserts like ice cream.No wonder Michel Dame prepared Don Papa Rum with flavors like nata de coco, pineapple, banana, raw egg and even cherries!
All things should be done in moderation, and what’s more? There are more benefits of drinking Don Papa Rum aside from that carefree feel.
Rum in moderation can make you live longer. Be it because of the happiness it brings, or the feeling of satisfaction, rum is associated with longevity – 100 grams for 230 calories with no carbohydrates and fat.
Rum is heart-friendly. It can unclogged artery blockages from the fatty pulutan (appetizers). So when you ate a little bit too much meat and fat, it won’t hurt to take a shot or two.
Rum can keep you away from pain. This may end up as a hugot, which it can actually, but seriously though, my grandma used to tell me that during her younger years, so-called dentists on the sidewalk would make you drink a rum before pulling your tooth out.
Rum can keep the common cold away. Perfect for heating up oneself during the cold season, too! It could provide energy too from its alcohol content.
We are living a fast-paced lifestyle and there are more than one reason to have a break and drink rum to loosen up a bit and relax while maybe contemplating about life.
More about Amsterdam Bartender Michel Dame here.
About Don Papa Rum
Don Papa is a premium aged small batch rum from Negros Occidental, Philippines. Distilled from some of the finest sugar cane in the world, Don Papa is aged for more than 7 years in oak barrels in the foothills of Mount Kanlaon before being blended to perfection. For more information, check our website, www.donpaparum.com, or like us on Facebook athttp://www.facebook.com/DonPapaRum or even follow us @donpaparum on Twitter and Instagram.
Pizza Hut, the country’s food delivery expert, has launched a better, more user-friendly website that’s designed not only to change the way we order our pizza, but also to set a new standard when it comes to ordering food online for delivery or carry out.