Allegro brew at home!
Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices.For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, we aimed to expand our reach and capture the B2C market (the home brewers) as well to cover a larger market share.Amidst this pandemic situation, we decided to re-launch our Social Media sites, Facebook, and Instagram. Sharing our Customers our top three goals – to reach the consumers and introduce our products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.
We can use Social Media as leverage to boost our business. Since the pandemic, the food service industry has a drastic dramatic changes, these includes the following:
Focus changed from Ambiance to Food Safety
Menu changed from Full/Buffet Style to Limited
Location changed from Mall to Central Commissary/Online/Homemade
Special Requirements changed from Dine-In/bar to Limited Indoor Seating, Al Fresco or Drive-Thru
Online Ordering changed from Optional to Critical
Payment changed from Cash/Credit to Contactless
Food Costs changed from 30-35% to 40-45%
Staffing changed from Waiters to Delivery Guys
Restrictions changed from No Smoking to Social Distancing and Health Clearance
The changes are happening right before our eyes, from Traditional marketing which has limited audience, global marketing, non-versatile(cannot be altered once published) and delayed means of communications to Digital Marketing that reach out to maximum people, can target a specific market or client, very versatile in changes and has the ability of immediate communication.
4 P’s of Marketing
Product – an article or substance that is manufactured or refined for sale.
Place – a portion of space available or designated for or being used by someone.
Promotion – the publicization of a product, organization, or venture so as to increase sales or public awareness.
Price – the amount of money that has to be paid to acquire a given product/service.
We can use Social Media to interact with others, share and create content through online communities. Social Media also presents great marketing opportunities for business of all sizes.
Today’s marketing goal is to promote business, reach new costumers, increase transaction sales ans create repeat business that can be done via Social Media by setting our smart goals, create a content calendar and set timelines.
Moving forward, as we aim to have our brand be recognized with boundless limits, we made Allegro available and make it connected to reach the multitude of people across various social media platforms; make them feel Allegro’s presence, and the need to avail of our products would be as easy as tapping a button on your Facebook or Instagram account.
Gerilen and Jer Sons 