#GerifiedPH: Eden Cheese Comfort Food, Creaminess na Umaakap

Life is a roller coaster ride, and it’s not just the destination that matters, it’s the journey itself. It’s a good note to remember that life doesn’t require us to be the best all the time, we simply need to try our best – and that would be enough. Despite all the wrong turns, bad things happening, plans not working, and circumstances that could bring us down, it is important to take a deep breath and remember that there is no such thing as permanent and that change is the only permanent thing in this world.

Yes, sometimes life can bring you down. What do you do when you need a pick-me-upper? Maybe, gathering your friends or confiding in family members helps unload the weight. Sometimes, retail therapy also becomes a worthy cause.

But for most people, sitting in the kitchen and being served with your Mom’s delicious and beloved dishes brings the best type of comfort. Every spoonful of her adobo is like being given a warm and comforting hug at the end of a long day.

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This is exactly what Eden Cheese aims to provide many Pinoys today – that extra comfort accomplished by adding Eden to turn beloved meals and recipes even more delicious and comforting.

EDEN: Providing Comfort Through Food

As the number one cheese brand in the Philippines, Eden Cheese has a 33-year long history being part of Filipinos’ lives, even beyond the first bite. Its creamy taste can make Mom’s dishes not only delicious but help enhance the feeling of comfort her cooking provides. Eden Cheese aims to continue giving comfort through Moms’ dishes by sharing creative ways to enjoy your favorite comfort foods,” shares Michelle Gan, Mondelez Philippines’ Category Lead for Cheese in the Philippines. Eden Cheese is a product of Mondelez Philippines and is one of the ways the Company has been creating more moments of joy for the past 55 years in the country.

31577840_1636924049756458_6404756270900838400_n.jpgYours truly with Ms. Dimples Romana and Chef JP Anglo, cooking traditional chicken adobo leveled up with Eden Cheese! Photo Courtesy: Wazzup Pilipinas.

Last May 17, Eden Cheese invited the media for an afternoon of cooking demo with Chef JP Anglo of Sarsa Resto + Bar, wherein we made traditional meals into not only delicious but truly comforting food! Hosted by Ms. Dimples Romana, the event started with a relaxing 5-minute back massage and grazing buffet that will truly satisfy your body’s need – pampering and cravings.

JC always bury his face on my back as he patiently wait for Dabi to fall asleep, so I could turn around and give him a hug every night. Every time I’ll leave the house, JC would stop me by the door so he could kiss and hug me first before good bye. I used to be JC. I kissed and hugged my mom just because. I used to take a deep breath so I could have a good whiff of her scent as I kiss her forehead, a peck on each of her cheeks, even her lips. I miss my mom so dearly…There is nothing comparable to a mom’s ability to make everything better and comfortable, and #Eden very well know this.

Eden Comfort Food Maker and Stories of Warmth

Eden Cheese is bringing closer comfort food to wherever you maybe with their latest brand innovation, the Eden Comfort Food Maker! A kiosk that will suggest the cheesy comfort food you should eat based on your mood – from sad to maddening sad, you’ll get what you deserve a yumayakap (embracing) na creaminess of delicious traditional dishes with a twist of #EdenCheese.

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Even if you can’t have your Mom’s comfort food everyday, Eden Cheese has created ways to provide comfort to Filipinos. One way is through the Eden Comfort Food Maker, which is placed at strategic locations around the metro where people often need a pick-me-up like offices, hospitals and bus terminals. The Eden Comfort Food Maker produces a variety of warm and cheesy meals depending on the person’s mood and need – Cheesy Pork Steak, Cheesy Tuna Melt, Cheesy Pork Giniling and Cheesy Chicken Adobo.

More photos of the event here.

Michelle adds, “A delicious meal provides comfort just like Mom’s hug does. Eden Cheese wants to be present at these touchpoints because it’s important for people to know that they deserve this level of ease and hopefully, a stomach full of Eden Cheesy dishes will help them along the way.”

Whether you’re a regular employee needing a break from the demands of office life, or a stranded passenger in the bus terminal waiting for the next available trip, the Eden Comfort Food Maker can cook up a hot, simple dish in just two minutes. Eden will provide comfort to the people who need it through the best way the brand knows how: Your favorite dishes made more delicious and creamier with Eden Cheese.

These efforts will be made part of the brand’s Yakap Stories, a digital series launched in 2017 where Eden Cheese honors the many unsung heroes of today.

Eden is available in 35g (Php 10.75), 165g (Php 48.50) and 440g (Php 125.00) .

To know more, like Eden on Facebook (www.facebook.com/EdenCheesePH).

You may also visit http://cheeseanything.com/ for more Eden Cheese recipes.


#GerifiedPH: Cheez Whiz CheeseVentions

CW flatlay 2.jpgLast week, the boys and I had a cheese-tastic afternoon at Cowcium’s Thickness 101 Workshop with Chef DJ Santos and Mom-baby tandem, Bettina and Gummy Carlos. It was held at the SM Megamall Event Center wherein we were treated with cheesy delights and a “cooking demo” that deemed us to be Certified CheeseVentors!

Posted by Gerilen & Jer Sons on Tuesday, May 15, 2018

Dabibot’s Leaning Tower of Cheez Whiz

Dabibot’s very first cheesy masterpiece, the Leaning Tower of CheezWhiz! With the toddler-friendly anatomy of easy-to-squeeze-with-nozzle Cheez Whiz, this two-year old cheeseventor just can’t help his self from drizzling gooey cheese over and over again.


The viscous slow-motion effect of the CheezWhiz thickness is mesmerizing to his young keen eyes.

Kulayot’s Cheesy Indian Teepee for Cowcium

A twist to the Indian Teepee, this incident has been the cheesiest, gooey-est Cheez Whiz Cheesevention JC has ever made!


Kulayot’s personalized tepee for Cheez Whiz’s favourite cow, Cowcium is all about drizzling cheez whiz and sprinkling candies.

Cheesy Trees

Nutritious food will not sound boring and bland with a twist of Cheez Whiz!

Juicy, crispy broccoli fries with cheez whiz dip. Kulayot requested French fries kind of broccoli for meryenda. It is healthier and it’s Dabibot approved! And not just broccoli, as long as its a vegetable, be it the green leaves of kangkong, or the long crunchy baguio beans, as long as you have Cheez Whiz for dip, it would be a blockbuster! #beentheredonethat

What makes Cheez Whiz a sure hit to my Jersons?

Aside from being a good source of calcium, which makes it Mommy-approved, Cheez Whiz has

  • Explosion of Flavor! Each thick scoop, dollop, or spread is so packed with flavour, that every bite bursts with cheesy goodness.
  • Super Filling! With its thickness, you won’t just get a fullness of flavour, but also fullness in feeling.
  • One little scoop, one big spread! Because it’s so thick, every scoop goes a long way. So you also get more out of every bottle or pack! Sulit!
  • Partner with anything! Keep the boring away! Another awesome thing about thickness? It’s so easy to spread or put into any type of snack.

More Cheezventure photos here.

Rich in flavor, nakaka-busog, high in Calcium and endless cheesy possibilities! These are the very reason why we keep on making simot the Cheez Whiz till the very last drip on easy-squeeze pack and last pahid of pan de sal on the Cheez Whiz glass jar! Ha! Breakfast, meryenda in the morning and afternoon, even midnight cravings, solved!


Fearless, Fierce, and Playfully Bold: Curvalicious Women Are Owning IT



Last week, yours truly received another package from P&G. This time, it’s about celebrating the fearless, fierce and playfully bold me.

31958957_1753632308013355_3707632850439241728_oDo you know what makes @nadine fearless, fierce and playfully bold? Yes! #Curvalicious women like#NadineLustre are owning it with the new @whisperphilippines feminine pads! Thanks so much P&G for sending over the world’s leader in feminine protection, #Whisper! Let’s always be brave and daring, #ChooseCurvalicious!


Today’s women are a force to be reckoned with. They are unabashedly beautiful, confident wherever they go, unfazed by nothing, and empowered from within.

Now, Whisper moves to celebrate the modern woman (like you are!) who is fearless, fierce, and playfully bold, through the new #Curvalicious movement.

Join the Movement

Woman, you bring forward a whole new level of attitude and confidence, one that inspires and encourages other women to keep slaying, keep winning, and keep doing their thing – no holds barred. Your time is now.

Together with Whisper, join and be part of the #Curvalicious movement: a celebration of you, for you – the modern woman who is brave and daring, who powers through whatever needs to be done to achieve her goals and be the best woman she imagines herserlf to be.

Whisper has always been about empowering young women like you, providing you the support and feminine hygiene care you need, so you can focus on the tasks at hand. Because yes, absolutely nothing can stop you!

Slay, even on your worst day.

Stay sassy, stay edgy, stay your fabulous self-even on red days. Be present and keep your focus on what needs to be done, with nothing to stop you or distract you.

Whisper’s upgraded pads now features the new #Curvalicious fit, with a bump on the pad that ensures a more snug fit, so you feel confidently comfortable, as you would do on a regular day. Its soft cotton cover and dermacare lotion cares for your skin, and with the pad’s longer fit, 12-hour leak protection, and anti-leak barriers from all sides, you have absolutely no reason to worry!

Celebrate Curvalicious.

Remember this: you’re inspiring the way you are. The more you exude confidence, flaunt your bold moves, and shamelessly show the world who you are, the more you are able to encourage women around you.

And Whisper’s #Curvalicious battle cry is all about celebrating that. It’s a women for women movement that you should never miss on!

Whisper is the world’s leader in feminine protection that aims to make woman’s period a happier, more positive experience – empowering and inspiring confidence in women even on their period. Whisper offers a range of products that provide fast absorption and leakage protection for unrestrained movement throughout the day and night!

Nadine is calling all fun, fearless, Curvalicious women! Do the signature Curvalicious dance move or make your own and post it with the hashtag #CurvaliciousChallenge – you might just be featured on the next Nadine x Whisper music video! #ChooseCurvalicious


Kickstart your child’s summer vacation

It’s summer vacation once again for the kiddos! Hurray! Surely parents have better plans for their children than just letting them stay indoors, lounge about on the couch, or just play with their iPads/gadgets. Summer vacation doesn’t just mean no school for these makukulitones, but it’s also the perfect time for them to try new things and even meet new friends.
Dunno where to start? Why not try football? Sounds cool, right (despite this intense Manila heat)? Here’s the even cooler news: one of the most-loved coaches of the country recently opened his own football school, the Aspire Football Academy, which is perfect for your or your friends’ little ones.
Convinced yet? Read on!

Continue reading “Kickstart your child’s summer vacation”

Get the biggest savings from your trusted brands

 One can never go wrong with value-for-money purchases

Everyone loves a “sulit” purchase. Whether you’re on a budget or on a splurging mode, getting the ‘most bang for your buck’ is a simple yet profoundly rewarding feeling.

When it comes to spending, less doesn’t always mean more. Oftentimes, investing early on or upgrading strategically can be more cost-efficient especially for necessary items and essential services at home. 

Here are five ways you actually save more in the long run by strategically spending now.

 1.      Bigger is better. For regular-use items like detergent soap, shampoo, dishwashing liquid, coffee or milk, buy the bigger or family-sized packages. This eliminates the need for you to buy more often. Items which come in refillable containers also give you more savings because you’ll only have to buy refill packs which are cheaper. The same principle applies to buying in bulk aka wholesale especially for food items you consume daily like rice or eggs.

Pay in full. Whenever you can, it’s always best to settle your bills in full. This especially applies to credit cards and tuition fees. Paying in full means you avoid interest charges which can significantly compound debt. In most schools, a discount is given to parents who opt to pay in full at the start of the school year. Aside from the savings, not having to worry about succeeding payments is always a priceless feeling.


Reduce clutter

Get an extra. Having an extra of everything is not just convenient, it’s also practical. For instance, buying two pairs of reasonably priced office shoes so you can alternately use them is a smarter choice than buying one expensive pair which will wear out faster if used daily. 

4.      Buy in bundles. Aside from saving you money, bundles save you shopping time. It also helps you avoid the temptation of choosing a more expensive brand. There are bundles for food items, toiletries, clothing and even digital services. PLDT’s Best Buy Bundle is a bundle that brings together the digital lifestyle basics of Filipino families—home broadband, mobile connectivity and home entertainment.



The Best Buy Bundle enables subscribers to mix and match unlimited PLDT Home Fibr, Smart mobile, and Cignal pay TV plans. Aside from the unified bill, subscribers enjoy huge savings of up to 15% off when they bundle three services and 10% off if they choose a pair. The savings are actually quite substantial if you do the math—up to P11,300 in a year. The best part about PLDT’s Best Buy Bundle is that you can actually upgrade your broadband, mobile and pay TV plans and end up saving more.

Making the most of your hard-earned money is always a challenge but it doesn’t mean it can’t be done. The first crucial step is changing the way you think about spending. Remember: Spending less now does not always mean you actually save more. By thinking ahead and looking at the bigger picture, you can make smarter and more practical purchase decisions without compromising quality and comfort.

#GerifiedPH: Dabibot’s Messy but Healthy Mealtime with Cerelac!

For more than 150 years, Nestle’s Cerelac will always be the “Big nutrition for small tummies” and to reach more millennial moms, they launched their new campaign along with their latest refreshed logo, “Let’s eat Bulilit!” Sir Kirby Joseph Neri, Cerelac Consumer Marketing Manager Lead shared with us the history of Nestle, the first nutrition food to save children, the Farine Lactee to Cerelac.

Posted by Gerilen & Jer Sons on Thursday, May 3, 2018

Did you know? Cerelac is Number 1 among Top 10 Millennial Brands in the Food and Beverages category.

Baby meal time, is not just about feeding and eating, it’s an opportunity for parents, both mommy and daddy to have quality time with their baby. To bond and form relationship with our kids while nourishing their physical bodies, will also nurture and develop their emotional growth. Baby meal time for six months and above also means new experiences for them; they’ll discover new taste, new smell and touch different textures.

Did you know? Cerelac has no artificial colors and no preservatives.

“Let’s eat Bulilit!” campaign is an appeal for emotions; making meal time nutritious, fun and enjoyable for both parents and kids. Cerelac’s new logo transitioned to catch millennial moms’ attention and to keep baby’s excited for more!

Check out the latest nakaka-LSS Cerelac jingle!

“Let’s Eat Bulilit!”
“This Is what I’m waiting for
This is what I’m excited for
Mommy always makes me happy
Every day she surprises me
Will she make something yummy?
Will she spoon out a little magic?
I can see her singing while she’s mixing…
Can I jump, can I dance, Can I show her I can’t wait?
Yes, there’s nothing to stop from feeling cheery,
When mommy gives me What’s best for me Food,
nutritious food
Slurpy Chewy Crunchy
I can chomp, nibble and be messy
Love from baby to biggie
With Natural goodness of Cerelac
Softie or munchy
Oh food delightful food
Delicious food Nutritious food
This is what Im waiting for
This is what im excited for
Mommy’s making something yummy
Food nutritious food
Its mommy’s gift to show me that she loves me
So come on let’s eat
Slurpy Chewy Crunchy
With Natural goodness of Cerelac
Oh food delightful food
Delicious food Nutritious food”

Also graced the event are Mommy Isle and Andrew Arellano, the daddy ambassador for Cerelac with his son, Primo who shared his first time experience in feeding baby Primo and how Cerelac helped in making Primo’s meal time enjoyable and healthy at the same time. Cerelac held a two-day activity event at the Glorietta Acitivity Center in Makati which includes different fun station that will help moms and dads understand the importance of giving babies their complete meal and how Cerelac will help keep kids healthy while enjoying their food!

Upon registration, Dabibot and I were given a “Let’s Eat, Bulilit Passport” where we need to have stamps from different play stations,

Station 1: Healthy Bowl Builder: this is where we choose a Cerelac recipe and to know it’s nutritional benefits.

Station 2: Mix It Right: using the Cerelac recipe Dabibot has chosen, we then picked ingredients from the food basket and mix them in the gigantic Cerelac red bowl!

Station 3: Let’s Eat Bulilit! The station where the toddler posed with his favorite Cerelac Nutripuff!

Aside from the trio stations, there were booths where you could play games and win prizes! Country Business Manager of Nestle Infant Nutrition Cerelac, Ms. Arlen Tan-Bantoto ends the event on a high note, to encourage mom’s to always give what’s best for our babies, to make meal time enjoyable without compromising the quality and to add Cerelac, a nutritious dense food made for your child’s small tummy a part of your baby’s everyday meal!

5 Interesting Facts about #HANGINfection That Will Surprise You


31453846_1744755145567738_5282922405302370304_o#HANGINfection is not just a hype. These tiny, invisible germs in the air ar real, and they are around us. Yes, even if you don’t touch germs, the germs can touch you! While we can’t see them with our naked eye, it does not mean we can’t fight them.

The more we know about #HANGINfection, the more we can protect ourselves. That’s why Safeguard, Philippine’s Number 1 Family Skin Germ Protection Soap, is taking active steps to spread awareness about these airborne germs.

Here are 5 bet-you-didn’t-know facts about #HANGINfection that can change the way we protect ourselves against airborn germs.

  • #HANGINfection can travel from one place to another. – Winds transport #HANGINfection from places to places. When it blows, airborne germs can enter your home through tiny open spaces in your door or window. #HANGINfection can stay airborne for long periods of time. It can even survive for days or up to a week.


  • The scientific name of #HANGINfection is bioaerosols. – Science calls it bioaerosols. Bioaerosols contain living organisms and/or are released by living organisms. If that sounds too scientific for you, you can just simply refer to it as #HANGINfection.


  • #HANGINfection contains viruses, bacteria, and fungi. – Yes! These living organisms we mentioned earlier can include bacteria such as Legionella, Staphylococcus, Leptospira, Bacillus; viruses such as influenza and rhonovirus; and fungi such as Aspergillus and Histoplasma. In short, #HANGINfection equals germs in the air. The good news here is that we can protect ourselves from germs, right?


  • #HANGINfection is around us and it comes from different sources – even ourselves! – We may not see them with the naked eye, but #HANGINfection is everywhere. Since it also comes from living organisms, these tiny airborne particles are most prevalent in areas with many people and animals, including damp locations.  Sources of #HANGINfection are so ubiquitous that it can come from soil, organic debris, humidifiers, industrial pollution, farming and even ourselves! This is the reason why we’re taught to cover our mouths when we cough and sneeze. Each time we don’t. Germs can travel in the air through droplets. This leads us to our number four fact!
  • Without proper protection, HANGINfection can cause skin infection and other diseases. – Just like ordinary germs, #HANGINfection can irritate the skin, which could lead to skin infections such as pimples and acne. Ot can also be the culprit for respiratory diseases as well as gastrointestinal infections and other illnesses. Then again, there’s nothing to worry about it with proper protection!

This is why we need to make sure that we are protected against airborne germs all day. When it comes to germ protection, only one soap is on top of our mind – Safeguard.

#HANGInfection is something we don’t need to worry about when we regularly wash with Safeguard. The nation’s number one soap gives up to 24 hours of germ protection even from #HANGINfection. It’s part of the soap brand’s commitment to providing our first line of defence against germs for over 50 years now.

Just recently, Safeguard partnered with Pambansang Bae Alden Richards to release a music video “I Wash It That Way,” which aims to spread awareness about #HANGINfection or airborne germs.

Learn about #HANGINfection by watching and sharing the “I Wash It That Way” music video on Facebook and YouTube. Read more on Safeguard’s Website.

Safeguard Pure White Body Wash is available in 720g (Php 219), 400g (Php 145) and 200g (Php 85). Safeguard Pure White Bar Soap is available in 90g (Php 25.75), 135g (Php 38), and 180g (Php 48.00). Safeguard Pure White Liquid Hand Soap is available in 225ml (Php 80).