The serving bowl on our table was considered empty with some strands of pasta left still generously covered with the marinara sauce. I tried to remember the taste – the taste of freshly harvested tomatoes from the 20 acre PastaMania’s farm in Parma, Italia.
And just to be doubly sure, I scooped some sauce with my spoon.
Since the farm and the processing facilities are just a stone’s throw away from each other, I can definitely feel the delectable bold tangy citrus-y with a hint of fruity sweet taste of selected tomatoes based on the right level – color, brix, bostwick and other microbiological characteristics – freshly picked, completely processed and preserved in its original nutrients and qualities.
In short, I simut the bowl clean – scooping the last drop of marinara goodness, good thing my seatmate didn’t mind me!
This was the clam before the storm.
It all started with Timothy Ghinn, an expatriate European working in Singapore in the 1990s as an answer to his simple question:
“Why was it possible to find good local food at affordable prices, while good Italian cuisine was so expensive?”
Timothy wanted a wide selection so that he had the choice to have great tasting Italian food everyday for a fortnight; at everyday prices. This was not only a question, but an ambitious and lofty goal. In 1998, Timothy took his dream to Scotts Shopping Centre in downtown Singapore and opened the first PastaMania store!
Did you know? PastaMania is an Italian restaurant originated in Singapora.
Shortly after, Timothy sold his shares to the Singapore’s GlobaMatrix Holdings Group (now Commonwealth Capital Group), who built the brand further into one that has now grown to become Singapore’s Largest Italian Chain, and has spread it’s presence to more than 50 outlets in 12 countries. ! Accelerating its expansion plan, the next 5 years for PastaMania looks poise to be even rosier than the past with PastaMania’s brand equity and exposure growing in the wake of it’s scalable business model and a brand that is synonymous with authentic Italian taste, culinary excellence and gourmet freshness.
And now, it is in the Philippines! Last Thursday, I went south to witness the grand launch of PastaMania’s flagship restaurant opening, strategically located at SM Southmall.
More photos of the event here.
PastaMania is not just another pasta player in the market as there is more than meets the eyes to this Singaporean brand.
Did you know? PastaMania is the largest Italian Restaurant Chain in Singapore in 2017.
Before reaching the Philippine shore, PastaMania has already strategically established strong regional presence in relevant markets with a coverage of more than 50 outlets in South Asia, China, Middle East Regions, South-east Asia like in Brunei, Cambodia, Egypt, Kuwait, Malaysia, Myanmar, Qatar, Sri Lanka and Vietnam.
In Philippines alone, PastaMania will also open its 2nd store at SM Fairview this December! I surely hope they will cover SM Trese as well as it’s also one of the biggest mall in the South.
Now you can satisfy your Italian cravings without the need to step on the Italian soil, PastaMania will bring Vintage Italian Pizza and Pasta concept to their customers with main ingredients harvested from farms in Italy and Europe.
What’s more? You can choose your own pasta with their customizable menu.
Choose your own pasta – 5 pasta choices and more than 15 selection for toppings for your pizza, making the menu offer over a 100 items and making preferred unique taste of each individual a possibility.
PastaMania also guarantees freshly cooked pasta served within 5 minutes and 8 – 10 minute top in baking your pizza pie!
The single minded idea behind the PastaMania concept was to bring..
“…great tasting Italian food into the mass market, making it affordable to everyone.”
Inspired by the Italian Piazza aka City Square, PastaMania’s interior designing is a unique eye catching Italian setting that offers a relaxed laid back environment for fun exchanges between friends and families! Bright interior and al-fresco dining concept adds a dramatic shift from formalism and dimness of a typical Italian restaurant.
The Italian Piazza is the center of public life in Italy. It allows public access and activity in various forms like walking, driving, shopping and playing.
This Italian vibe was conceptualized in every PastaMania store design. To add more, PastaMania features inspired fun and vibrant artworks like Edicola and Alimentari that captures the interest of diners. Definitely a distinctive and difficult to replicate restaurant dining experience!
Brand Promise: Moments & memories of simple pleasures for families and friends, brought to you by the convenience of wholesome Italian experience.
And by pleasure, PastaMania means seeing how your food is coming along together, the Open Kitchen format allows customers to catch a glimpse of their pasta and pizza cooked a-la-minute. Definitely a gastronomical treat to your Italian cravings!
Aside from having fresh tomatoes for your pasta sauces, PastaMania has a lot more to offer!
Did I mention I scooped clean the Seafood Marinara bowl? It just goes to show how scrumptious the dish was for me, and my question afterwards was obvious, is there a chance that PastaMania will offer their pasta sauces ready to-go? Sir Wilson Lim, Executive Director for International Business of Singapore Commonwealth Capital answered me with one word.
It is a small and local based grocery store, selling general food products. A good place to procure basic food needs like milk, eggs, breads, cheeses and meats at the deli section; and for PastaMania’s Alimentari section of the store is where you’ll find their secret formulas stored in the most canopic-ish jars – their pasta sauces made with tomatoes harvested on their farm.
What’s more? This is also where they will offer their very distinct pasta that contains more protein than regular pasta noodles in the market.
End it on a Sweet Note
After delighting yourself with your customized savory pasta and cheesy pizza, you can select from these variants of sweet to satisfy the cravings!
Pizza Banana Split – pizzas here can be sweet too! With fresh fruits, chocolate shavings and crispy crumbles, Pizza Banana Split is unique, delicious and crispy! Suitable for dessert after a full meal. It is also a perfect delightful snack when partnered with a hot drink.
Blueberry Cheesecake Pizza – another sweet pizza from PastaMania. Crispy bed of pizza topped with sweet blueberry, drizzled with savory cheesecake crumbles.
Gelato – PizzaMania’s freshly made Italian ice cream is lower on sugar and fat content when compared to traditional ice cream hence priding itself to the satisfaction of your sweet cravings. Part of a sundae, topped on your dessert pizza and waffles, or simply by itself, you can never run out of choices when it comes to PastaMania’s delectable Gelato!
Aside from being nutritious, healthy, experiential, and inclusive, PastaMania is also about community, quality and is educational.
We witnessed Lorenzo, Isabella, Sofia, and Francesca come to life and they guide us in our learnings about the dishes served on our table and made sure we are comfortable and enjoying our Italian cuisine experience!
Yes, PastaMania is also educational! Doughworkz is PastaMania’s Pasta Academy established within the casual dining restaurant. It runs programs customized for children of all ages. Providing children with opportunity to have hands-on experience in making their own pasta and pizza. Aside from the culinary works, PastaMania also shares trivia and interesting facts about Italian ingredients and dining culture.
PastaMons – Such fun to melt the gelato in your mouth, but what caught my attention were these monsters on my gelato cup. True enough, they aren’t just there without a purpose, and they are called PastaMons! PastaMania never ceased to run out of ideas for kids! To enrich fun and educational value for Doughworkz Program, PastaMania integrated four Monster Buddies – Tomee, Creamee, Ollee and Crumbee! PastaMons are into their educational curriculum, making it even more exciting and appealing to the kids. Through engaging and interactive short stories, they were able to educate even the youngest of PastaManiacs about proper eating habits and table manners, too.
PastaMania really caters to everyone’s need! Their quick service is perfect for the working adults; different sections of the restaurant like Alimentari grocery store, Edicola that offers not newspapers and magazines but DVDs and a variety of weekly issues of encyclopaedias, Panificio bakery, Negozio della Pasta that offers handmade pasta and gourmet ingredients provides aspirational yet affordable dining experience and for families with kids, PastaManias Doughworkz Academia with the PastaMons can surely give them quality time oer a casual lunch or dinner with an array of dishes suitable for both parents and kids.
From left to right: Mr. Wilson Lim, Executive Director for International Business of Singapore Commonwealth Capital, Ms. Roselle Calixihan, Country Operations Director, and Mr. Lam Yew Kwong, PastaMania’s Regional Manager.
One can expect authentic Italian ingredients when dining at PastaMania from producing their very own tomatoes in the northern part of Italy,one can relish the Parma-harvested preservative-free tomato sauces found in the pasta and pizza selections to the Gelato Pronto with its unique Gelato Cart Design, you can get to taste the best quality artisan gelato hand-made fresh daily from imported raw ingredients, you can definitely have the enjoyment of an authentic Italian cuisine experience!