#GerifiedPH: Perk Up your Morning with #BelVitaBreakfast

Eat breakfast at least 2 hours after waking up. That is how you could still consifer your breakfast healthy according to RND, Ms. Eden Rouela Ruta, Supervising Nutritionist-Dietician of Nutrition Foundation of the Philippines.

But let’s face it, living in the fast-paced world, who has the time to seat back, smell the aroma of your coffee beans while cooking your perfectly soft and round sunny-side up on a daily basis?

Exactly! That is why Mondelez Philippines introduces belVita breakfast biscuits for those frequent mornings on the go! If you woke up late and can’t squeeze time to cook, what more, to eat, then just grab a pack of belVita breakfast biscuit and you could eat breakfast while battling traffic on EDSA or humans in MRT!

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For a convenient and delicious mornings, belVita is a delicious breakfast biscuit specially designed to help meet the morning energy needs of consumers and keep up with their fast-paced lifestyles!

Enjoy a delicious breakfast every morning even while on-the-go as the well-loved breakfast biscuit that has helped energize consumers all over the world finally makes its debut in the Philippines.

BelVita is the first-ever breakfast biscuit from Mondelez Philippines which aims to address consumers’ growing needs for convenient and delicious well-being snacks.

Expanding in the well-being space

“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion. We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.

Just like any young Filipino couple, Karylle and Yael live a hectic and active lifestyle. With their life goals, they know that breakfast is very important. It’s the time they get their energy for a long list of activities ahead. “Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try to eat a balanced breakfast every morning. So we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jumpstart our day,” Karylle shared.

Karylle and Yael’s Marriage and Mornings here.

As for the taste, Yael likes how tasty and easy it is for him to have his breakfast. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a delicious, healthy and convenient breakfast, it’s the perfect go-to,” Yael mused. With their jampacked days, Karylle and Yael turn to belVita as their breakfast staple, making them the perfect couple to introduce and endorse the brand to the Philippine market.

Specially created for breakfast

Several studies confirm that this accelerated shift to convenient well-being products in the snack industry is well-founded. Reference from the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013identified 1 out of 5 adults in Philippines tend to skip breakfast.  It is also noted in the Food and Nutrition Research Institute 2013 Dietary Survey that only a third or 31.5% of households in urban areas are able to meet their energy requirements for the day. And in the National Capital Region, 1 in 10 or 13% of households consume their breakfast outside their homes. “Belvita is specially designed for breakfast,” said Princess Landicho, belVita Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kickstart your morning with energy. It is also a great on-the-run snack because of its convenient packaging.”

“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc. And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutritional quality of our cereal ingredients,” Landicho added.

First launched in 2011 in the United Kingdom as a breakfast biscuit, this global breakfast icon is sold in more than 50 countries. Locally, belVita is available in two flavors: Milk and Cereal, and Honey and Chocolate. BelVita is also purposely packaged to help consumers exercise portion control. It is available in a 4-pack box with an SRP of P30.50 and the single 20g pack worth P8.25 that contains two delicious and filling biscuits. Delicious and nutritious, each piece can be part of a convenient breakfast to give energy for a packed day ahead.

Pair it with a fruit, be it banana or an apple, and a tetra milk and you’re ready to go! belVita Breakfast is specially developed by belVita’s very own nutritionists; gently baked to preserve the nutritional values of selected cereals, whole grains and 8 important vitamins and minerals (Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Niacin, Vitamin B12 and Calcium) to power up your day!

The launch was held at B Hotel in Quezon City last February 20 wherein artist and singer, Daryl Ong started the event by serenading the audience. It was followed by a short presentation by Ms. Eden, a cook and a registered nutritionist and dietitian who talked about the importance of breaking the fast right, followed by Mondelez Philippines Biscuit Category Manager, Ms. Ana Sapitan who talked about how belVita reached the Philippine shores. Last presentation was Ms. Princess Landicho, Mondelez Philippines Brand Manager who unveiled to us the two variants of belVita Breakfast Biscuits – Cereal & Milk, which is now available nationwide, and Honey & Chocolate coming soon! The event was hosted by Ms. Issa Litton who introduced us to the couple, Karylle & Yael – the new couple faces of belVita Philippines!

More photos of the event here.

Aside from discussing their everyday morning routine and how thru belVita they achieve the energy they needed through out their hectic schedules, they also played a game with selected audience to see how belVita could help you win the game! Guess who won? It’s the wife. It’s always the wife! Haha Kidding aside, Yael was very game in posing and well surrendered to his wife.

Last part of the event was the Q&A. Find out Yael Yuzon‘s favorite belVita spread and how many #belVitabreakfast can Karylle eat in one sitting on the video below!

Yes, #belVita could be added to your school kids lunch box, too! But, is belVita Philippines recommended for elderlies and people with conditions such as diabetis and G6PD? Watch the video as #belVitaBreakfastBiscuits’ very own nutritionist from Malaysia answered our #gerifiedph questions! #belvitabreakfast

Thank you so much Castro PR and belVita Philippines for having me! Know more, like and follow belVita Philippines on Facebook (https://www.facebook.com/belVita) and at Instagram (@belvitaPH).


#GerifiedPH: #StrawberryChocoLovers

CatDog – is an American animated television series for Nickelodeon that depicts the life of conjoined brothers, with one half being a cat and the other a dog. The two protagonists  deal with the unique challenges of their existence.

Joker and Harley Quinn – Harley Quinn is the frequent accomplice and lover of the Joker, whom she met while working as a psychologist at Gotham City’s Arkham Asylum, where the latter was a patient. Together they combined a classic evil duo that Batman needs to combat to protect the city of Gotham.

Suit and Tie – The bride may wear whatever fits her body type: Ballgown, A-line, Trumpet, Sheath, and Mermaid to name a few, but the groom’s classic attire for this once in a lifetime event would be a suit and tie combo.

Sherlock Holmes and Doctor Watson – 221B Baker Street is where these friends and flatmates lived while doing a very good job in investigating cases that runs on forensic science, proficiency with observation, and logical reasoning in a battle of wits and brawn with a nemesis whose plot is a threat to all of England.

CharDawn – Before Aldub, JaDine and KathNiel there was CharDawn. Richard Gomez and Dawn Zulueta were part of a popular love team in the ’90s and also previously dated. This classic love team did a comeback in 2015  in the highly anticipated movie The Love Affair.

Classic is something that has been judged over a period of time to be of the highest quality and outstanding of its kind that it also became a remarkably and instructively typical.

Jollibee’s Strawberry Choco Sundae

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Strawberry and Chocolate are two of the classic flavors of a sundae and with this in mind, Jollibee’s first sundae innovation this 2018 is the fusion of these two classic flavors!

The all-new Strawberry Choco Sundae takes Jollibee’s classic vanilla soft-serve to a whole new level by topping it with a layer of indulgent chocolate fudge and delectable strawberry syrup. To finish it off, Jollibee even added a crunchy chocolate coating and chunks of chewy brownies for contrasting textures. The result is a well-rounded dessert treat that delivers a full-bodied, indulgent experience with every scoop.

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(L-R) Celina Tan, Brand PR and Engagement Specialist; Cat Trivino, Brand PR and Engagement Manager;  Kay Segismundo, Senior Marketing manager for Complementary Products; Ralph Rebulanan, Assistant Brand Manager for Complementary Products and Shaun Si, Assistant Brand Manager for Complementary Products

We ended the event on a sweet note, Leanne and Naara performed several classic covers and we also get the chance to hear some of their original songs as well while we melt away our Strawberry Choco Sundae in our mouths!

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Again – Leanne and Naara

Thank you for the sweet treat, Jollibee!

Get the Jollibee Strawberry Choco Sundae for only Php39.00!

#GerifiedPH: #Lucky2018

Can we really ever rely on luck? Luck is usually tagged along as the success out of a random unexpected turn of event or chance. Albeit luck on our side isn’t a 100% guarantee, we can always make our chances bigger – if we keep a positive lookout, certain actions to keep us closer to our goals, also, a slice of Shakey’s pizza in one hand won’t hurt!

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Get two large Thin Crust pizzas, two platters of pasta, ten pieces of Chicken ‘n’ Mojos, ten pieces Mozzarella sticks, a platter of salad, and two pitchers of iced tea. And this year, there’s the new addition to their pasta choices – Bacon & Cheese Fusilli Pasta, a delicious creamy blend of parmesan, mozzarella and cheddar, plus crispy bacon bits baked with fusilli pasta! On top of all the fun, you also get a free SuperCard! Experience the full #Lucky2018 by Shakey’s with this sweet deal only for P2,018.
Remember, you can achieve your goals easier with your stomach full! Set the goals and make a step forward with a #ShakeysPizza in one hand!
To learn more about the 2018 Meal Deal, visit their website www.shakeyspizza.ph, their official Facebook page www.facebook.com/ShakeysPH/ and Instagram page www.instagram.com/shakeysph.


#GerifiedPH: Heinz Apple Cider Vinegar – Uses, Recipes and Benefits

If you want to improve your health, and have a cleaner eating habit, you may want to introduce apple cider vinegar on your family’s diet.



The year was 1869, Heinz started to gather up apples, fermented it and produce apple cider vinegar.

This naturally good ACV is ultra-filtered hence this concoction of apple juice diluted in water is sparkling with clarity with 0 Calories.

Diluted to 5% acidity, Heinz ACV is bottled at peak freshness having a uniform pickling of 50 grains table strength.

Heinz Apple Cider Vinegar begins with fine quality apples and crystal clear water, guaranteed to have the full 5% acidity required for successful canning and pickling.

Made from the juice of apples diluted with water to a uniform pickling and table strength of 5%(50 grains) acidity.

This particular filtered Heinz Apple Cider Vinegar is clean and has a mellow flavor. Ideal for salads, marinades and other home-cooked recipes and aside from using it on our dishes, I also tried this as a medicinal concoction. Even when filtered, meaning without the mother, I personally saw and gained the health benefits.

Morning Tonic

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Concoction: A shot of Heinz apple cider vinegar, half-spoon of baking soda and a spoonful of pure honey on a glass of 200ml of water.

“The old vinegar barrel lying in the cellar, or at the side of the barn for three or four years, has been supplanted by appliances that retain the natural flavor of the fruit and keep it free from impurities of all kinds. Cleanliness, purity and wholesomeness – the secret of H.J Heinz Company’s great success in making vinegar.”

You may adjust the sizes according to your preferred taste. Since apple cider vinegar is a bit harsh on our teeth’s enamel, it is advisable to use straw in sipping this concoction.

What I noticed after incorporating this drink in my morning routine, is that, it’s like a natural tonic. It energizes me for a whole day’s work and I noticed that my cyst/lump on my forearm reduced in size Aside from that, Heinz apple cider vinegar is perfect for brine.

Young Ginger in Heinz Apple Cider Brine

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Our latest homemade brine is this young ginger apple cider brine. What we did was cut thin slices of washed and peeled young ginger and submerge it on Heinz apple cider with salt and mascovado. This is a healthy side dish for fried fish.

Since prevention is better than cure, it just follows that we should make our food our medicine! Introduce the healthy lifestyle to the family, starting with Heinz Apple Cider Vinegar!

#GerifiedPH: Gelare’s Limitless Imagination

Gelato is an original Italian word that means frozen. Gelato today, is the people’s layman term for the Italian ice cream – typically made of cream, milk and sugar flavored with fruits, nut crumbles and other nice ingredients you could think off to add in ice cream.

The Italian ice cream, gelato is generally lower in fat and contains less air than ordinary ice cream in the market. What amazes me is the Gelare’s version of gelatos.

Did you know? Gelare Gelatos are airless.

This makes Gelare Gelatos the ultimate gelato experience with density and richness that’s unlike any other frozen desserts!

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And that’s just the tip of the iceberg. Read more and discover this Aussie cafe! Continue reading “#GerifiedPH: Gelare’s Limitless Imagination”

#GerifiedPH: No more Peligro every Petsa de Peligro!

Petsa de Peligro is a term that originated in Spain but was adopted in the Philippines in the Spanish Era – the time when the Spaniards colonized the Filipinos. It is term that defines “troubled times”.


In the corporate world, employees defined the days before their payday, usually the 14th of the month and the 29th of the month as their Petsa de Peligro due to the fact that most employees are hanging on to the last one hundred peso bill in their pocket simply because they do not know how to handle their finances or simply because the salary just isn’t enough.

Read more about Jollibee’s first ever web-series, #1429JolliSerye here.

Episode 1: Meet the office barkada na magpapasaya sa atin every Petsa de Peligro in 1429 Petsa de Peligro Episode 1 below!

Cast members include Bryan Mendoza as Pare, the “Diskarte Dude” ng Sales; Charlon Untalan as Jiro, the “Eat Guy” ng I.T.; Aldrin Angeles as James, Mr. Pogi ng Marketing; Justine Pena as Nina, the “Kikay-Diva” ng Accounting; Thea Yrastorza as Alex, the “Hugot Girl” ng Art Dept.; Arielle Roces as Queenie, H.R. Royalty; Almira Joverto as Terry, the Secretary/Businesswoman; Gerlie Hemilo as Ate Flor, the Janitress; and Cesar Batistis as Manong Gardo, the English-speaking Guard.

Episode 2: Namimiligro ba ang diskarte mo tuwing Petsa de Peligro? Nandito si Janno Gibbs for Episode 2 para tulungan ang barkada.

Stay tuned on November 29 for the 3rd webisode of Jollibee’s 1429 Petsa de Peligro serye!

I can’t wait to find out how Alex the Hugot Girl of Art Department will use her three wishes to turn things around for her and her friends na na mimiligro!

When asked what is the message this Jollibee webserye wants to tell the world, they just


looked in each other’s member and nod in agreement, they simply  want us to understand that it’s okay to be broke and that we should not be shy or be embarassed about it but instead accept it and be smart enough to get through it with Jollibee’s Jolly Savers Meals: Jolly Yumburger for Php 30.00, Jolly Spaghetti for Php 50.00 and Jolly Burger Steak for Php 50.00.


Dahil hindi lahat ng masarap, mahal!

Follow Jollibee for the 3rd Episode here: https://www.facebook.com/JollibeePhilippines/

#GerifiedPH: At PastaMania, qui è tutto buono!

The serving bowl on our table was considered empty with some strands of pasta left still generously covered with the marinara sauce. I tried to remember the taste – the taste of freshly harvested tomatoes from the 20 acre PastaMania’s farm in Parma, Italia.

And just to be doubly sure, I scooped some sauce with my spoon.

Since the farm and the processing facilities are just a stone’s throw away from each other, I can definitely feel the delectable bold tangy citrus-y with a hint of fruity sweet taste of selected tomatoes based on the right level – color, brix, bostwick and other microbiological characteristics – freshly picked, completely processed and preserved in its original nutrients and qualities.

In short, I simut the bowl clean – scooping the last drop of marinara goodness, good thing my seatmate didn’t mind me!

pastamania gerifiedph.jpgThis was the clam before the storm.


It all started with Timothy Ghinn, an expatriate European working in Singapore in the 1990s  as an answer to his simple question:

“Why was it possible to find good local food at affordable prices, while good Italian cuisine was so expensive?”

Timothy wanted a wide selection so that he had the choice to have great tasting Italian food everyday for a fortnight; at everyday prices. This was not only a question, but an ambitious and lofty goal. In 1998, Timothy took his dream to Scotts Shopping Centre in downtown Singapore and opened the first PastaMania store!

Did you know? PastaMania is an Italian restaurant originated in Singapora.

Shortly after, Timothy sold his shares to the Singapore’s GlobaMatrix Holdings Group (now Commonwealth Capital Group), who built the brand further into one that has now grown to become Singapore’s Largest Italian Chain, and has spread it’s presence to more than 50 outlets in 12 countries. ! Accelerating its expansion plan, the next 5 years for PastaMania looks poise to be even rosier than the past with PastaMania’s brand equity and exposure growing in the wake of it’s scalable business model and a brand that is synonymous with authentic Italian taste, culinary excellence and gourmet freshness.

And now, it is in the Philippines! Last Thursday, I went south to witness the grand launch of PastaMania’s flagship restaurant opening, strategically located at SM Southmall.

More photos of the event here.

PastaMania is not just another pasta player in the market as there is more than meets the eyes to this Singaporean brand.


Did you know? PastaMania is the largest Italian Restaurant Chain in Singapore in 2017.

Before reaching the Philippine shore, PastaMania has already  strategically established strong regional presence in relevant markets with a coverage of more than 50 outlets in South Asia, China, Middle East Regions, South-east Asia like in Brunei, Cambodia, Egypt, Kuwait, Malaysia, Myanmar, Qatar, Sri Lanka and Vietnam.

In Philippines alone, PastaMania will also open its 2nd store at SM Fairview this December! I surely hope they will cover SM Trese as well as it’s also one of the biggest mall in the South.

Now you can satisfy your Italian cravings without the need to step on the Italian soil, PastaMania will bring Vintage Italian Pizza and Pasta concept to their customers with main ingredients harvested from farms in Italy and Europe.

What’s more? You can choose your own pasta with their customizable menu.

Choose your own pasta – 5 pasta choices and more than 15 selection for toppings for your pizza, making the menu offer over a 100 items and making preferred unique taste of each individual a possibility.

PastaMania also guarantees freshly cooked pasta served within 5 minutes and 8 – 10 minute top in baking your pizza pie!

The single minded idea behind the PastaMania concept was to bring..
“…great tasting Italian food into the mass market, making it affordable to everyone.”

Italian Heritage

Inspired by the Italian Piazza aka City Square, PastaMania’s interior designing is a unique eye catching Italian setting that offers a relaxed laid back environment for fun exchanges between friends and families! Bright interior and al-fresco dining concept adds a dramatic shift from formalism and dimness of a typical Italian restaurant.

The Italian Piazza is the center of public life in Italy. It allows public access and activity in various forms like walking, driving, shopping and playing.

This Italian vibe was conceptualized in every PastaMania store design. To add more, PastaMania features inspired fun and vibrant artworks like Edicola and Alimentari that captures the interest of diners. Definitely a distinctive and difficult to replicate restaurant dining experience!

Brand Promise: Moments & memories of simple pleasures for families and friends, brought to you by the convenience of wholesome Italian experience.

Simple Pleasures

And by pleasure, PastaMania means seeing how your food is coming along together, the Open Kitchen format allows customers to catch a glimpse of their pasta and pizza cooked a-la-minute. Definitely a gastronomical treat to your Italian cravings!

Aside from having fresh tomatoes for your pasta sauces, PastaMania has a lot more to offer!

Did  I mention I scooped clean the Seafood Marinara bowl? It just goes to show how scrumptious the dish was for me, and my question afterwards was obvious, is there a chance that PastaMania will offer their pasta sauces ready to-go? Sir Wilson Lim, Executive Director for International Business of Singapore Commonwealth Capital answered me with one word.

The Alimentari

It is a small and local based grocery store, selling general food products. A good place to procure basic food needs like milk, eggs, breads, cheeses and meats at the deli section; and for PastaMania’s Alimentari section of the store is where you’ll find their secret formulas stored in the most canopic-ish jars – their pasta sauces made with tomatoes harvested on their farm.

What’s more? This is also where they will offer their very distinct pasta that contains more protein than regular pasta noodles in the market.

End it on a Sweet Note

After delighting yourself with your customized savory pasta and cheesy pizza, you can select from these variants of sweet to satisfy the cravings!

Pizza Banana Split – pizzas here can be sweet too! With fresh fruits, chocolate shavings and crispy crumbles, Pizza Banana Split is unique, delicious and crispy! Suitable for dessert after a full meal. It is also a perfect delightful snack when partnered with a hot drink.

Blueberry Cheesecake Pizza – another sweet pizza from PastaMania. Crispy bed of pizza topped with sweet blueberry, drizzled with savory cheesecake crumbles.

Gelato – PizzaMania’s freshly made Italian ice cream is lower on sugar and fat content when compared to traditional ice cream hence priding itself to the satisfaction of your sweet cravings. Part of a sundae, topped on your dessert pizza and waffles, or simply by itself, you can never run out of choices when it comes to PastaMania’s delectable Gelato!

Aside from being nutritious, healthy, experiential, and inclusive, PastaMania is also about community, quality and is educational.

pastamania figurines gerifiedph.jpgWe witnessed Lorenzo, Isabella, Sofia, and Francesca come to life and they guide us in our learnings about the dishes served on our table and made sure we are comfortable and enjoying our Italian cuisine experience!


Yes, PastaMania is also educational! Doughworkz is PastaMania’s Pasta Academy established within the casual dining restaurant. It runs programs customized for children of all ages. Providing children with opportunity to have hands-on experience in making their own pasta and pizza. Aside from the culinary works, PastaMania also shares trivia and interesting facts about Italian ingredients and dining culture.

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PastaMons – Such fun to melt the gelato in your mouth, but what caught my attention were these monsters on my gelato cup. True enough, they aren’t just there without a purpose, and they are called PastaMons! PastaMania never ceased to run out of ideas for kids! To enrich fun and educational value for Doughworkz Program, PastaMania integrated four Monster Buddies – Tomee, Creamee, Ollee and Crumbee! PastaMons are into their educational curriculum, making it even more exciting and appealing to the kids. Through engaging and interactive short stories, they were able to educate even the youngest of PastaManiacs about proper eating habits and table manners, too.

PastaMania really caters to everyone’s need! Their quick service is perfect for the working adults; different sections of the restaurant like Alimentari grocery store, Edicola that offers not newspapers and magazines but DVDs and a variety of weekly issues of encyclopaedias, Panificio bakery, Negozio della Pasta that offers handmade pasta and gourmet ingredients provides aspirational yet affordable dining experience and for families with kids, PastaManias Doughworkz Academia with the PastaMons can surely give them quality time oer a casual lunch or dinner with an array of dishes suitable for both parents and kids.

pastamania gerifiedph smsouthmall.jpgFrom left to right: Mr. Wilson Lim, Executive Director for International Business of Singapore Commonwealth Capital, Ms. Roselle Calixihan, Country Operations Director, and Mr. Lam Yew Kwong, PastaMania’s Regional Manager.

One can expect authentic Italian ingredients when dining at PastaMania from producing their very own tomatoes in the northern part of Italy,one can relish the Parma-harvested preservative-free tomato sauces found in the pasta and pizza selections to the Gelato Pronto with its unique Gelato Cart Design, you can get to taste the best quality artisan gelato hand-made fresh daily from imported raw ingredients, you can definitely have the enjoyment of an authentic Italian cuisine experience!