#GerifiedPH: Jollibee’s Chickenjoy is the #JoyOfTheNation!

Jollibee is always there to give it’s best. It is actually one of the famous Philippine’s export and one of their flagships – the crispylicious, juicylicious, gravylicious Chickenjoy!

The best fried chicken has unique characteristics that some might try to copy but couldn’t perfect. If you’re like me, whose into cooking but not an expert yet, or you’re just too busy to wait for the chicken meat to cook, head on over to Jollibee and join the #JoyoftheNation!

So what actually make a good fried chicken, the best? It is served hot, crispy and juicy!

And yes, Jollibee’s Chickenjoy always take a pride on that category.

Golden in color, fried to perfection. The smell of delight will surely make you salivate as you ready for a big bite! The crunch from the crispy breaded coating with just the right blend of seasonings down to the juicy succulent tender white meat, this delightful comfort will surely make every trip you make to Jollibee a bliss!

 

 

It’s latest marketing promotion, sending special treats delivered right to our footsteps – two buckets of it’s best-tasting fried chicken, Chickenjoy!

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Dabibot is enticed in devouring an entire piece – all to himself. And he yelled quite loud when I took the buckets away from him. Ha! Crispy on the outside and tender on the inside, the perfectly seasoned fried chicken definitely brought instant joy to my Dabibot!

Dabibot shared his bucket to his favorite playmate, cousin Jam.

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They shared Jollibee toys and eat Jollibee chickenjoy! They surely are Jollibee kids!

Thank you so much Jollibee for sending buckets of joy!

Take part as Jollibee celebrates the #joyofthenation with it’s best tasting chicken! And like Dabibot, share it with your friends and family!

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Introducing Jolly U: Jollibee’s new web series taps into Gen Z

Jolly Hotdog takes the stage in “Extra Saya” teen-centric episodes

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This week, the Philippines’ #1 fast-food brand, Jollibee launched Jolly U, a series of online videos depicting comical ways of teens going the extra mile in even the most mundane of tasks and situations.

The Jolly U series brings together modern Pinoy teen archetypes that one will usually find in a university or college setting, but each of them offer an exciting twist to viewers’ typical expectations. In the video below, the jolliest university in the world introduces us to its Bee Happy mission and some of its top students including The MVP, The Pogeek, The Coolokoy and The Heartist.

Today’s Filipino teens are “harder to impress” than older generations, as shown by recent studies.1 Growing up with a wider range of opportunities thanks to the digital landscape, the trends and technologies that older generations used to think were amazing are now perceived as standard and ordinary by teens who get exposed to them on a regular basis. For this reason, young Pinoy digital natives look forward to going over and beyond or—in their own terms—“extra”, in all aspects.

“We took the time to get to know our teens and what makes them tick,” shares Francis Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “For Gen Z, being ‘extra’ is about going over-the-top and putting more fun into anything and everything.”

Jolly U introduction video

Jolly U video compilation: Lab, Reaction Paper and 1×1 “inextrahan” stories

The best reward for such impressive feats of extra-ness is none other than the extra cheesy, extra beefy Cheesy Classic Jolly Hotdog, a classic Jolly favorite made extra delicious with a meaty, juicy beef hotdog; cheesy, tangy dressing; a drizzling of ketchup and real, grated cheese.

The “extra saya” Jolly U web series will be posted starting September 4 on the Jollibee Philippines Facebook page (facebook.com/JollibeePhilippines) and the official Jollibee YouTube channel (youtube.com/user/jollibeedigital1). You may also stay tuned for more “extra saya” updates by following @jollibee on Twitter and Instagram.

Don’t miss out on the extra cheesy and extra beefy goodness of the Cheesy Classic Jolly Hotdog, which is available for dine-in, take-out, delivery and drive-thru transactions in all Jollibee stores nationwide. Prices start at Php 50.00*.

 

*Prices may vary across different locations.

 

 

References:

 

1          Kantar Millward Brown – AdReaction. (2017). Millwardbrown.com. Retrieved 29 August 2017, fromhttp://www.millwardbrown.com/adreaction/genxyz/philippines/gen-x-y-and-z/the-generations

Authentic Tonkatsu experience at Katsu Sora

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Filipinos have a big appetite for Japanese food—including tonkatsu, a breaded and deep-fried pork cutlet. Taking this delectable dish to new heights is Katsu Sora, home of premium Tonkatsu and Japanese dishes, with its panache that promises authentic Japanese dining.

 

Derived from Japanese terms “Katsu,” which is short for tonkatsu and “Sora,” which means sky, Katsu Sora is dedicated to offering only the highest quality tonkatsu and a host of other Japanese dishes. This goes with a salad bar where diners can enjoy a wide range of healthy greens and fruits, among others, delivering a satisfactory experience in a class of its own.

 

Katsu Sora’s four kinds of world-class pork

 

Katsu Sora takes pride in four kinds of world-class pork. One of which is the Iberico Pork, a highly coveted pork imported from Spain and comes from the family of black Iberico pigs. With a meat that has butter-like texture and is rich in Oleic acid that raises good cholesterol and helps lower bad cholesterol, customers are in for an exceptional and healthy Japanese treat.

 

Katsu Sora also offers Shimofuri Pork, yet again originating from Spain and comes from a pure line of Duroc. Called the “Black Angus” of pork, it has a high percentage of marbling that results in a tender and flavorful meat.

 

Dubbed as the Wagyu of pork, Kurobuta pork is known for its melt-in-your-mouth goodness. Savor the taste of a meat that comes from a line of heritage pigs called Berkshire, which is bred in Kogoshima, Japan.

 

 

Authentic Tonkatsu experience at Katsu Sora

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Last but not the least, Katsu Sora serves Sakura Pork, a grain-fed pork from Canada specially bred for the distinct Japanese taste buds. Fed with barley, it has a lighter color and a firmer texture. Its meat is moist with a mild flavor and a clean finish that will surely excite the taste buds of Katsu Sora diners.

 

Salads, dressings, and a wide selection of good food

 

What makes Katsu Sora more unique is that it gives its customers free reign in choosing their rice, soup, and ingredients to create their own salad. Imagine the infinite number of combinations that you can make with each visit, making your dining experience more amazing.

 

With an unlimited refill at the salad buffet bar for all sets, you can choose from different kinds of greens and ingredients. This includes Romaine Lettuce, cucumbers, shredded cabbage, broccoli, fresh fruits in season, white onions, fresh tomatoes, corn and cherry tomatoes, to name a few. Katsu Sora’s delicious potato salad and tasty pumpkin salad are popular among patrons. As for the dressing, you can choose from up to 12 options such as Soy Sesame dressing, Grated Onion dressing and Wasabi Creamy Dressing.

 

Pair your favorite Katsu Sora set with a hearty serving of either Awase Miso or Shin-su Shiro Miso soup. Forget guilty pleasures as Katsu Sora serves brown rice for those who are health conscious.

 

If you’re not up for pork, though, try one of the chicken katsu or seafood sets. Light meals such as Katsu Sandwich, Menchi Katsu Burger, and Ebi Tempura are also served. Katsu Sora also offers a la carte dishes like kaarage, edamame, tempura, chahan and yakisoba.

 

Dine at Katsu Sora to satisfy your cravings for authentic and unique Japanese cuisine. Visit any of the Katsu Sora branches at SM City BF in Paranaque City, TriNoma Mall in Quezon City, Glorietta 4 in Makati, Promenade Greenhills in San Juan City, Eastwood Mall in Libis, Quezon City, Ayala Malls Serin, The District in Tagaytay City, Solenad in Nuvali, Sta. Rosa, Laguna, SM Clark in Pampanga or SM Pampanga. For more information, visit http://katsusora.com/.

Our favorite langhap-sarap Cheesy Yumburger just got a whole lot cheesier!

The new and improved Cheesy Yumburger is super cheesy and langhap-sarap!

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Take a well-loved cheesy classic and take it to another level of cheesiness.

This is Jollibee’s perfect recipe for the recent slew of flavor innovations it serves to millions of Filipinos all over the country and in the world. The newest offering to receive an upgrade is the Cheesy Yumburger, a popular variant of the fast-food giant’s pioneering Yumburger.

“The new Cheesy Yumburger is the Pinoy cheeseburger,” said Luis Berba, Jollibee Brand Manager for YUM Burgers. “It’s the classic combination of beef, cheese, and Jollibee’s very own special burger dressing that has made it so popular among Filipino diners of all ages.”

Despite the Cheesy Yumburger’s enduring popularity, the Jollibee team still wanted to improve the flavors and dining experience for its ever-expanding customer base. So they went back to the Research and Development lab and went around asking actual diners what they would like to see and taste in their cheeseburgers.

The result is a cheesy concoction like no other Jollibee fan has seen before. Creamy cheddar cheese is melted on top of the 100% beef Yumburger patty, making for a mouthwateringly cheesy and beefy experience with every bite.

This classic combination of beef and cheddar cheese is complemented by soft burger buns and Jollibee’s special burger dressing, which add different dimensions of texture and flavor.

“Jollibee is always committed to constant innovation of flavors and dining experiences for our customers,” added Berba. “The new and improved Cheesy Yumburger, with its uniquely Pinoy taste and cheesier flavor profile, is more delicious than ever—the perfect Jollibee offering for burger lovers who want langhap-sarap goodness in their cheeseburger.”

Simply unwrapping the Cheesy Yumburger treats diners to the appetizing aromas of pure beef seasoned the Pinoy way and cheddar cheese, with a fragrant whiff of fresh burger buns. From these aromas alone, one can be sure of a great meal ahead!

Get your cheese on with the super cheesy, langhap-sarap Cheesy Yumburger, now available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide. Prices start at Php45.00*.

 

Prices may vary across different locations.

#GerifiedPH: #FlavorfulAdventure on a Jollibee Fries Date

While were driving on the highway, Dabibot spot a Jollibee store from far away. He get giddy excited as we move closer to the store. The moment we went passed Jollibee, he screamed and hit his Daddy repeatedly while talking gibberish and pointing back to where is Jollibee. We get it, he wants to eat at Jollibee. He always does this every single time we pass a Jollibee store.

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Jerson Dave, Jerson Clyde, best friends forever and they share Jollibee!

This Hey Orange song version of Kulayot round up more than a hundred times on our way to Jollibee Bautista it leave me with a Last Song Syndrome up until this writing – all for the love of Jollibee!

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Last Friday was a memorable day for both of my boys! Dabibot get to ride a bus for the first time. We appreciated the heavy rainfall without the gulat from the thunder, thanks to the sound proof walls and roof. Plus, the highlight of it all, they get to munch on a freshly hot and huge bucket of bottomless unlimited Jolly Crispy Fries to their heart’s content!

They have a secret challenge of the fastest Jolly fries muncher, and Dabibot is winning on this round, not because he has the regular size fries, but because he can tolerate the still hot fries than Kulayot! This fact was a proven truth every time we go on a Jollibee Drive-Thru!20840793_1498050746904847_2801259438248804210_n.jpgDipped in ketchup,  hot sundae fudge, or plain, Jollibee Crispy Fries is the best!

I rounded up the gang, err, toddlers #kulayot and#dabibot to try the latest food offering from their favorite road trip buddy, Jollibee! Make every day the perfect time to bond with the squad as Jollibee, the country’s number one fast-food chain, brings a tasty new upgrade to the crave-able and mouth-watering Jolly Crispy Flavored Fries.

Coming out with another truly exciting way for more memorable and enjoyable squad bonding moments, Jollibee introduces another flavour profile to the Jolly Crispy Flavored Fries: garlic and cheese!

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Along side our food trip – cheesy Jolly Hotdog, Chicken Joy, Jolly Tuna Pies and Jolly Choco-Mallow Pies, our genius and lively hosts, Sir Julius and Madam Chen held an on-the-spot trivia challenge wherein bloggers were divided into three groups – the 1-derers, the #takeouts, and the Jolli Beshie Squad! You guess that right! Name pa lang winner na, Jolli Beshie Squad take home the meat!

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The new Jolly Crispy Flavored Fries in Garlic and Cheese is made with 100% real potatoes fried to a golden crisp! It’s the perfect combination of smooth and creamy cheese with a distinctly savory garlic kick in every bite which will surely leave you and the squad-grab for more than just one.

Though summer season is already over, hello thunderstorms! It’s always a good day to try and discover new flavorful adventures with the squad. Check out the countless and thrilling new experiences with your friends and don’t forget to bring the fun wherever you go with Jolly Crispy Flavored Fries in Garlic and Cheese.

More photos of the event here.

Jolly Crispy Flavored Fries in Garlic and Cheese is a mouthwatering combination of deliciously smooth cheese with a savory garlic kick!

Still available in Super Cheese, (and I’m crossing my limbs to bring back the sour cream fries as well) snack on the undeniably crave-able Jolly Crispy Flavored Fries in Garlic and Cheese for dine-in, take out, delivery, or drive-thru transactions in three sizes: Regular (P40.00), Large (P65.00), or Extra Large (P80.00)*.

Available in all Jollibee stores nationwide! Start the craze and join the flavorful adventure in every bite of Jollibee’s Jolly Crispy Flavored Fries in Garlic and Cheese!

#GerifiedPH: Academy of Pastry & Bakery Arts Philippines celebrated its 2nd Year Anniversary

According to Wiki, white bread was the preferred bread of the rich while the poor ate dark (whole grain) bread. However, in most western societies, the connotations reversed in the late 20th century, with whole grain bread becoming preferred as having superior nutritional value while white bread became associated with lower-class ignorance of nutrition.

Pinoys and Bread

Filipino household always have bread on the table. Our vibrant food culture was hugely influenced by the colonial powers that once gained power in the Philippines. One popular must-have in every local Filipino table is the bread.

Pop a slice in the toaster, or just grab a slice straight from the pack. Pour a cup and plunge a chunk before swallowing it whole, followed by a gulp of steaming hot brew, perfect way to start your day!

Apart from starting your day right, breads interlinks with our socio-cultural practices. It is written and entwined along down the story of our history, traditions and stories preserved and passed on generation by generation.

Academy of Pastry & Bakery Arts Philippines 2nd Year Anniversary

Last August 4, 2017, Academy of Pastry & Bakery Arts Philippines invited bloggers to celebrate their 2nd year anniversary and to witness this batch’s graduation rite. The event was lively with its open bar of bottomless wine, beer,customizable savoury pasta dishes, baked pastry goods and lavish dessert buffet.

Academy of Pastry and Bakery Arts Philippines is the most professional Pastry and Bakery School in the Philippines with local chef instructors supported by visiting Guest Chefs from Academy of Pastry and Bakery Arts in Malaysia as well as World-Class Pastry Chefs, Bakers and Artists who visit to conducting Master Classes, Demonstrations, Hands-on Workshops and Food Presentations.

20525832_1485730368136885_3081194717199468100_n.jpgOne of their classes are Bread Making Arts by Chef Baptiste Jolivet

Academy of Pastry and Bakery Arts Philippines is a premier educational institution, where students train under the mentorship of world-renowned master chefs. It was established by France’s legendary Pastry Master Chef Jean-Francois Arnaud, who is a recipient of the Meilleur Ouvrier de France (MOF) 2000, a title tantamount to the rank of the best craftsman of France. Chef Arnaud and Executive Pastry Chef Niklesh Sharma, one of the founders of Academy of Pastry and Bakery Arts Philippines, and Executive Chef Christian Heidenreich, Director of Operations of the Academy all graced the event.

One of the things I learned about this educational institution, aside from massive baking production, amazing skills and masterful techniques, is that they have the biggest visiting guest chef’s team in Asia, Middle East and Far East including MOF’s, World Pastry Champions, Master Chocolatier, Master Bakers and Master Pastry Chefs!

Did you know? Chocolate was once called the Devil’s Food in the 1600’s because of its luxurious taste.

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Aside from perfect pair of bread and pasta, the event also serve bazillion servings of homemade pralines and pate fruits! One of their offerings are Chocolate, Praline and Candy Making Master Classes with Chef Professors like MOF Chocolatier Frederic Hawecker while during the event, Pastry Chef Tan Wei Loon and Chef Janelle Toh  demonstrated some Sugar Art techniques in Advanced Level.

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Did you know? Praline is a classic candy often made with pecans and brown sugar. It can also be made with nuts with added flavors like hazelnut, chocolate and coffee.

The Academy of Pastry & Bakery Arts Philippines is a premier institute, offering unique opportunity to learn the Art of Pastry & Bakery, with an International Campus, it has more then 15 Kitchens, Demonstration Kitchen, Lecture rooms, Library and students Lounge. Committed to groom the best, “ready to perform” professionals, entering the industry and related fields, Academy of Pastry & Bakery Arts Philippines offers rare opportunity to learn the art of pastry in an intimate setting, being personally mentored by masters in their field. Your skills will be finely honed through hands-on practice and repeated exposure to the best pastry techniques, tools and ingredients.

The Academy of Pastry & Bakery Arts Philippines is dedicated to the art of pastry and it’s goal is to be the finest pastry school in Asia, producing the best-prepared professionals entering the industry. Personal instructions and hands-on training from world class pastry chef instructors in a comfortable atmosphere. Personal attention to each student’s individual career goals, from the minute they come in contact with the school and maintaining a positive relationship with alumni throughout their careers. Ensuring students get individual attention from their chef instructors by keeping class sizes small.

Dedicating the best ingredients and equipment available for our students to learn with in kitchens designed specifically to teach the art, science, technique and method needed to excel in the pastry industry. Offering courteous student services and thoughtful guidance tailored to each student’s needs. Presenting opportunities to our students to become part of their professional community through visiting guest chefs, hands-on professional events and professional tours.

The Academy of Pastry & Bakery Arts Philippines promotes lifelong learning by providing continuing education courses for graduates, professionals and food enthusiasts.

 

More photos from the event here.

Academy of Pastry and Bakery Arts Philippines Programs:

– 6-9 Month Full Time Diploma Program in Pastry & Bakery
– 3 month Certificate in Pastry & Bakery
– Part Time Program over 12 Weekends in Pastry & Bakery
– Intensive 24 days Pastry and Bakery Program
– Master Classes for Pastry Chefs, Pastry Teachers and Pastry Graduate Students

They also offer free classes from time to time so make sure to like Academy of Pastry and Bakery Arts Philippines Official Facebook page for updates: https://www.facebook.com/pg/academyofpastryandbakeryartphilippines/

Academy of Pastry and Bakery Arts Philippines Metro House Building, 345 Sen. Gil Puyat Avenue, 4/F Makati Metro Manila. Three (3) other branches are located in Malaysia and India.

Blast of colors and fun with Baskin-Robbins Waffle Cone Wonderland!

Baskin-Robbins, the world’s most loved ice cream brand, makes eating ice cream even more fun and exciting with freshly baked colorful and fancy waffle cones!

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Add more color and crunch to your favorite ice cream flavor with an orange, blue, or green waffle cone for only Php35. Just add Php70 and get a fancy colored waffle cone which comes with premium white chocolate, colorful rainbow sprinkles, or soft and chewy mini marshmallows. Also try the premium fancy cones made with delicious almonds for only Php99.

Experience wonderland when you pair any of these eye-candy waffle cones with a scoop – or two – of any Baskin-Robbins mouth-watering ice cream flavors. For more information, log on to www.baskinrobbins.ph or check out their social media accounts: facebook.com/baskinrobbinsph, Twitter, and Instagram @baskinrobbinsph.