ALASKA KICKS-OFF BATANG ALASKA SCHOOL MILK PROGRAM

Campaign aims to help achieve the right height and weight with the help of proper nutrition and fortified milk.
According to the 2015 Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old  is underweight.
The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth.”  Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.
Stunted growth as well as being underweight are problems that should not be ignored.  If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.
Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is loaded with Vitamin D, it’s also high in calcium and iron and a good source of protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the tamang tangkad at bigat (right height and weight) for their age.
This event, dubbed as the “Batang Alaska School Milk Program”, also marks the first public appearance with Alaska Fortified’s new Nutrition Advocate –three-term senator Sen. Loren Legarda, who has authored many pieces of legislation aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development.
Alaska’s new Mom ambassador was also introduced — renowned actress, singer, TV host and one of Philippines’ favorite mumshies, Mrs. Jolina Magdangal-Escueta.
“I am so happy to be here with the kids. Tulad ng mga mumshies, mahalaga sa aking masiguradong tama ang growth at development ng aking mga anak.  Kaya naman I make sure I give them proper nutrition. At siyempre, painumin sila ng gatas every day – at di lamang po basta-bastang gatas. Ang gatas na dapat inumin ay yung puno sa sustansiyang kailangan para tulungan maabot ang tamang tangkad at bigat para sa kanilang edad.  Kaya I am glad nandito na po ang Alaska Fortified.”, said TV host Jolina, a mother of two kids.
(“I am happy to be here with the kids. Similar to the mothers, it is important for me to make sure that my children undergo the right growth and development. That is why I make sure I give them proper nutrition. Of course, make sure that they drink milk every day – and not just ordinary milk. They should drink milk that is full of the nutrients they need to reach the right height and weight for their age. That is why I am glad that Alaska Fortified is now here.”, said TV host Jolina, a mother of two kids).
During the event, children were brought to the Alaska Tamang Tangkad and Tamang Bigat Station so they can know if they have the right height, right weight for their age. Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink, which when combined with a balance diet, is able to help children obtain their age’s proper height and weight.
“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child  achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat –  wala pa rin tatalo sa Alaska.”, (“Because nothing beats  a kid with a right height and weight – nothing beats Alaska.”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager, right after the Ceremonial Milk Toast.
To support this campaign, one of Alaska’s key trade partners, Puregold, joined the event to announce a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers.
Reward prizes were also given by Alaska’s distribution partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school year 2017-2018.

For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.

Irresistibly delicious dark chocolate flavors

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Enjoy the rich and healthy goodness of Villa Del Conte Bonta Dark Chocolates that comes in two unique yet irresistibly delicious flavors: extra dark chocolate pralines with caramel coffee cream and wafers; and extra dark chocolate pralines with pear-flavoured cream filling and cereals. Villa Del Conte Bonta dark chocolates are individually wrapped in bite-sized packages so that the delicious and healthy benefits of dark chocolates can be shared with family and friends.
These guiltless artisanal chocolates are masterfully crafted from Padova, Italy and are
available at Villa del Conte stores in Greenbelt 5, Century City Mall, SM Megamall, and
Robinsons Magnolia. For bulk orders and to know more about Villa Del Conte’s indulgent creations, contact 893-2575, visit http://www.villadelcontecioccolato.com, or follow them on Facebook and Instagram: @VillaDelContePh and on Twitter: @villadelconte.

Good Nutrition Starts Now Mondelez Philippines’ Joy Schools Program Aims to Help Develop Students’ Well-being

Nutrition Education is recognized as one of the most important tools to help promote well-being – through early interventions to help ensure children grow up with good nutrition practices, knowledge and actions. Nutrition Education provides children with the right knowledge about well-being including having a balanced diet, the kind of foods the body needs to achieve good nutrition and the importance of being active, all lessons which children can bring into adulthood.
 The Case of Nutrition for Filipino Children 
 
Among children in the Philippines aged 5-10 years old, 31.2% are underweight, while those who are overweight are at 8.6%. The National Capital Region (NCR) is also identified as one of the regions in the Philippines with the highest number of overweight and obese children aged 5-10 years old at 17.9%. (Food and Nutrition Research Institute National Nutrition Survey. 2015). We have the double burden of over and undernutrition among our children, which shows the need for greater nutrition education.
“To help reverse the trend in obesity or malnutrition, Nutrition Education should start early,” says Dr. Rodolfo Florentino, a renowned health expert in the Philippines and the former Chairman President and now adviser for the Nutrition Foundation of the Philippines, Inc.
“Indeed, school age presents an excellent window of opportunity for teaching children the basics of proper diet, balanced meals, the value of vegetables and fruits, and inculcating in them proper dietary habits and practices, as well as the need for being physically active through play and exercise. They are very receptive to new knowledge taught them by their teachers,” Dr. Florentino shares.
IMG_4005Mondelez Philippines’ Joy Schools program aims to empower students to take positive steps towards their overall well-being focusing on Nutrition Education, Physical Activity and Access to Nutrient Fresh Foods.
He continues, “School children religiously follow what their teacher teaches them. At this age, children tend to be less and less dependent on their parents for the food they eat. They choose the food they want to eat. Thus the home provides the venue for practicing what they are taught, and as long as balanced and nutritious food is offered in the family table, optimum growth and development is assured.  The parents then have an important role of supporting what the teacher taught them by offering nutritious and balanced meals on the table, choosing balanced snacks in and outside the home, and providing the opportunity for play and exercise. The knowledge, practices and habits children learn in school will remain with them through adolescence and adulthood,”
Since 1959, the Nutrition Foundation of the Philippines, Inc. (NFP) has been operating as an assisting agency complementing and supporting the nutrition efforts of agencies in the government and non-government sectors.  “NFP’s main thrust is Nutrition Education and is the core component of majority of its programs and services. Nutrition education classes discriminate no one and are given to various groups in the communities to provide them knowledge on health and nutrition,” explains Lenliegh Hope Luces, NFP Acting Assistant Executive Director.
“Topics discussed include but are not limited to: the basic food groups, meal planning and food preparation, food safety, utilization of edible wastes, nutrition in the life cycle, environmental sanitation, livelihood opportunities, and nutritional management of diseases. We also use different methodologies such as role-playing, workshops, games, and cooking demonstrations are to make the class interactive and participative,” Luces reveals.
To further promote public health nutrition among the population and help alleviate nutrition problems in the Philippines, the NFP joined the regional South East Asia Public Health Nutrition Network (SEA-PHN), a partnership of key stakeholders in the region, namely nutrition societies, government agencies and corporate companies. Under the partnership between the SEA-PHN and Mondelēz International in Southeast Asia, the Nutrition Foundation of the Philippines partnered with the snacking company to implement the Good Nutrition Key to Healthy Children module, a nutrition education project of the Network, for the Company’s community program, the Joy Schools.
Partnering with Mondelez Philippines for the Joy Schools Program
Established in 2013, the Joy Schools program of Mondelēz International across Southeast Asia has been adopting public elementary schools. This aims to empower young children to take positive steps towards their overall well-being focusing on Nutrition Education, Physical Activity and Access to Nutrient Fresh Foods.
   Shanahan Chua, the Head of Corporate and Government Affairs of the Company described the Joys Schools program and what it aims to achieve, “Through the Joy Schools, we are helping empower communities to lead balanced lifestyles thereby helping address nutrient needs for at-risk populations – all of which also help support the UN Sustainable Development Goals. Since it started in the Philippines in 2013, our Joy Schools program is now implemented by our Company in Thailand, Malaysia, Indonesia and Vietnam, all following the same program structure. I’m proud to say that this 2018 we have adopted 16 new Joy Schools all over Southeast Asia.”
      Chua continues, “We have partnered with the Philippine Business for Social Progress for our Joy Schools program locally to provide access to fresh food and promote the importance of active play. In school year 2017-2018, 88% of 400 students who benefitted from the Joy Schools’ daily 9-month lunch feeding program have gained weight, while 80% saw an increase in height. Donations of much-needed sports equipment have also been made to the schools to help promote active play.”
        He added “For nutrition education, we partnered with the NFP to implement their Good Nutrition Key to Healthy Children for our three current adopted Joy Schools in Metro Manila. The program began in July 2018 and will continue to March 2019, covering Grade 3 students, who will be taught basic nutrition knowledge and good nutrition practices. We know the importance of early nutrition education to help develop good health habits in the future. Through the NFP, we are helping provide this knowledge to children in our adopted schools.”
    At the end of the program, both Mondelēz International and the Nutrition Foundation of the Philippines, Inc. aim to see an extensive improvement of the knowledge, action and practices of the students when it comes to good nutrition.
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About Mondelez Philippines Inc.
Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City.

The new Jollibee Bistek Burger Steak is a flavorful, savory~sour hit!

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Jollibee’s latest rice meal variant is sure to be your newest go-to!

Craving for the distinctly savory flavors of the Pinoy favorite Bistek Tagalog? Jollibee, the country’s number one fast-food brand, has you covered with its latest offering: the all-new Bistek Burger Steak!

This savory-sour twist to a classic Jollibee favorite evokes all the deliciousness of Bistek Tagalog with the 100% pure beefy goodness of a Burger Steak patty, a generous serving of sauce with just the right sourness, and fried onion toppings. Indulge in the Bistek Burger Steak with a serving of steamed white rice and you’ve got a delightful, Bistek-Sarap, Beefy-Linamnam Ulam that will hit all the right spots.

“Introducing this distinctly Pinoy twist to a classic favorite like Burger Steak is proof of Jollibee’s commitment to continuous product innovations and delivering new flavor profiles aligned with the Filipino palate,” said Mari Aldecoa, Jollibee Marketing Director for Core Products. “Our development team has worked tirelessly to ensure that this new offering packs all the goodness of Bistek, from the 100% beefy-linamnam patty to the savory-sour sauce and onion toppings.”

The Bistek Burger Steak will be available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide starting July 23, 2018 for only PHP 55.00* for the one-piece Solo meal.

For more information on Jollibee’s latest products and promos, like Jollibee Philippines on Facebook and follow @Jollibee on Instagram and Twitter.

*Prices may vary across different locations; delivery charge not included

Enjoy Dalawang Linamnam sa Isang Ulam with Jollibee Burger Steak

When it comes to a satisfying lunch, nothing can beat a classic kanin at ulam combination like Jollibee’s Burger Steak. This best-selling offering has captured the hearts and taste buds of generations of Filipinos through two-in-one savory goodness with every bite.

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Made with 100% pure beef, the Burger Steak patty is a winning ulam on its own—a beef patty cooked just right and seasoned to fit the Pinoy palate. Add the mouth-watering mushroom gravy—a flavor-packed sauce with real mushroom slices that complements and amplifies the beefy patty—and you’ve got yourself dalawang linamnam sa isang ulam that goes perfectly with a steaming serving of white rice!

“For those who love rice, a good savory—or malinamnamulam is definitely the best partner for every meal. With Jollibee Burger Steak, we’ve taken the two beloved savory flavors of beef and mushroom gravy to serve dalawang linamnam with every bite,” said Mari Aldecoa, Jollibee Marketing Director for Core Products.

Best of all, you get to enjoy this explosively delicious beefy-saucy combo at prices that will make you crave for more! The Burger Steak is available at all Jollibee branches nationwide for dine-in, delivery, take-out, and drive-thru for only PHP 50.00* (solo).

Like Burger Steak aficionado and endorser Anne Curtis in her latest Jollibee commercial, sing your heart out for your dalawang linamnam sa isang ulam fave anytime, anywhere!

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For more information on Jollibee’s latest products and promotions, like the Jollibee Philippines official Facebook page or follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations; delivery charge not included.

 

#GerifiedPH: Cheez Whiz CheeseVentions

CW flatlay 2.jpgLast week, the boys and I had a cheese-tastic afternoon at Cowcium’s Thickness 101 Workshop with Chef DJ Santos and Mom-baby tandem, Bettina and Gummy Carlos. It was held at the SM Megamall Event Center wherein we were treated with cheesy delights and a “cooking demo” that deemed us to be Certified CheeseVentors!

Posted by Gerilen & Jer Sons on Tuesday, May 15, 2018

Dabibot’s Leaning Tower of Cheez Whiz

Dabibot’s very first cheesy masterpiece, the Leaning Tower of CheezWhiz! With the toddler-friendly anatomy of easy-to-squeeze-with-nozzle Cheez Whiz, this two-year old cheeseventor just can’t help his self from drizzling gooey cheese over and over again.

 

The viscous slow-motion effect of the CheezWhiz thickness is mesmerizing to his young keen eyes.

Kulayot’s Cheesy Indian Teepee for Cowcium

A twist to the Indian Teepee, this incident has been the cheesiest, gooey-est Cheez Whiz Cheesevention JC has ever made!

 

Kulayot’s personalized tepee for Cheez Whiz’s favourite cow, Cowcium is all about drizzling cheez whiz and sprinkling candies.

Cheesy Trees

Nutritious food will not sound boring and bland with a twist of Cheez Whiz!

Juicy, crispy broccoli fries with cheez whiz dip. Kulayot requested French fries kind of broccoli for meryenda. It is healthier and it’s Dabibot approved! And not just broccoli, as long as its a vegetable, be it the green leaves of kangkong, or the long crunchy baguio beans, as long as you have Cheez Whiz for dip, it would be a blockbuster! #beentheredonethat

What makes Cheez Whiz a sure hit to my Jersons?

Aside from being a good source of calcium, which makes it Mommy-approved, Cheez Whiz has

  • Explosion of Flavor! Each thick scoop, dollop, or spread is so packed with flavour, that every bite bursts with cheesy goodness.
  • Super Filling! With its thickness, you won’t just get a fullness of flavour, but also fullness in feeling.
  • One little scoop, one big spread! Because it’s so thick, every scoop goes a long way. So you also get more out of every bottle or pack! Sulit!
  • Partner with anything! Keep the boring away! Another awesome thing about thickness? It’s so easy to spread or put into any type of snack.

More Cheezventure photos here.

Rich in flavor, nakaka-busog, high in Calcium and endless cheesy possibilities! These are the very reason why we keep on making simot the Cheez Whiz till the very last drip on easy-squeeze pack and last pahid of pan de sal on the Cheez Whiz glass jar! Ha! Breakfast, meryenda in the morning and afternoon, even midnight cravings, solved!

 

#GerifiedPH: A Sweet-Sarap Afternoon with Regine and Nate

Started this post with OPM Classic Songs including Pangako by Regine Velasquez playing in the background and in the end, watched Regine’s Pangako Ikaw Lang (2001) movie with Aga Muhlach!

Learning that Ms. Regine and her son Nate is the new mommy-baby tandem endorsers of Jollibee’s Jolly Spaghetti and having the honor to grace the press launch, the first thing that came in my mind is a wish to see her sing live again! My latest performance of Ms. Regine was at the Morissete is Made concert, and their duet was the highlight of the night.

And Jollibee didn’t disappoint! Ms. Regine and Nate was introduced by host Ms. Christine Babao and they entered the stage singing in the tune I Can.

Group shot.jpg(From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan.

Newest Jolly Spaghetti endorsers Regine and Nate Alcasid share their most sweet-sarap moments They captured our real lives! Asias Songbird gushes about new Jollibee ad.

With an illustrious entertainment career spanning three decades, Regine Velasquez-Alcasid has done almost everything, including chart-topping singles and albums, blockbuster movies, high-rated TV shows, and sold-out concerts. But for the Asia’s Songbird—one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six- year-old son Nate.

Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.

In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.

This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. “The storyboard is so touching and very personal. It shows my different roles as Regine, but it also shows that my greatest one is being a mom, which is the most difficult yet most fulfilling role I have to play,” Regine shared.

Just like real life Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”

Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.

Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.

Sweet-Sarap bonding moments

Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it. One of their favorite bonding activities is to talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”

“We also play with toys but they’re not really toys,” Nate shared. “It’s called amenities!” “He loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”

Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.

“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.

“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”

It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.

“The Jolly Spaghetti’s unique sweet-sarap flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.” Jollibee Brand Manager Kat Silvoza talks about the sweet-sarap Jolly Spaghetti and how it has delivered countless sweet-saya moments na walang katulad to thousands of Filipino families throughout the decades.lcasid takes a photo with his favorite Jollibee.

Some of the netizens’ reaction to this Jollibee’s Jolly Spaghetti TVC: Sweet Sarap na Walang Katulad with Regine and Nate Alcasid:

Why does Jollibee always have to play on our heartstrings? This is endearing. It’s like saying, fame is nothing compared to the joy of having you in my life. – Mark Lee Gatchalian

So simple yet so meaningful. It’s true that being a good mother is the biggest accomplishment a woman can have in life. Like in Regine’s story, she’s already a queen and the most iconic Filipina singer before she became a mother but it only proves that more than all the praises, achievement and awards she received, it’s Nate who fulfilled her life completely. Nate is the reflection how good is Regine being a mother as she and Ogie raised him very well with God as the foundation. Kudos Jolibee! – Cruz Julius

I’ve seen many TVCs for Jollibee, but this one is such a heart warming, sweet and very realistic . . . Thank you ms. Regine and Nate. Thank you Jollibee – Ronald Lagan Bacaltos

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As for Dabibot and Kulayot, I just let them have Jolly Spaghetti because its one of our Jollibee drive-thru favorites paired with a chicken joy for lunch or a regular crispy fries for meryenda.

Jolly Spaghetti is a good source of energy that is particularly important for growing active children. Topped with cheese for calcium and meaty hotdog as source of protein!

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Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.