#GerifiedPH: Cheez Whiz CheeseVentions

CW flatlay 2.jpgLast week, the boys and I had a cheese-tastic afternoon at Cowcium’s Thickness 101 Workshop with Chef DJ Santos and Mom-baby tandem, Bettina and Gummy Carlos. It was held at the SM Megamall Event Center wherein we were treated with cheesy delights and a “cooking demo” that deemed us to be Certified CheeseVentors!

Posted by Gerilen & Jer Sons on Tuesday, May 15, 2018

Dabibot’s Leaning Tower of Cheez Whiz

Dabibot’s very first cheesy masterpiece, the Leaning Tower of CheezWhiz! With the toddler-friendly anatomy of easy-to-squeeze-with-nozzle Cheez Whiz, this two-year old cheeseventor just can’t help his self from drizzling gooey cheese over and over again.

 

The viscous slow-motion effect of the CheezWhiz thickness is mesmerizing to his young keen eyes.

Kulayot’s Cheesy Indian Teepee for Cowcium

A twist to the Indian Teepee, this incident has been the cheesiest, gooey-est Cheez Whiz Cheesevention JC has ever made!

 

Kulayot’s personalized tepee for Cheez Whiz’s favourite cow, Cowcium is all about drizzling cheez whiz and sprinkling candies.

Cheesy Trees

Nutritious food will not sound boring and bland with a twist of Cheez Whiz!

Juicy, crispy broccoli fries with cheez whiz dip. Kulayot requested French fries kind of broccoli for meryenda. It is healthier and it’s Dabibot approved! And not just broccoli, as long as its a vegetable, be it the green leaves of kangkong, or the long crunchy baguio beans, as long as you have Cheez Whiz for dip, it would be a blockbuster! #beentheredonethat

What makes Cheez Whiz a sure hit to my Jersons?

Aside from being a good source of calcium, which makes it Mommy-approved, Cheez Whiz has

  • Explosion of Flavor! Each thick scoop, dollop, or spread is so packed with flavour, that every bite bursts with cheesy goodness.
  • Super Filling! With its thickness, you won’t just get a fullness of flavour, but also fullness in feeling.
  • One little scoop, one big spread! Because it’s so thick, every scoop goes a long way. So you also get more out of every bottle or pack! Sulit!
  • Partner with anything! Keep the boring away! Another awesome thing about thickness? It’s so easy to spread or put into any type of snack.

More Cheezventure photos here.

Rich in flavor, nakaka-busog, high in Calcium and endless cheesy possibilities! These are the very reason why we keep on making simot the Cheez Whiz till the very last drip on easy-squeeze pack and last pahid of pan de sal on the Cheez Whiz glass jar! Ha! Breakfast, meryenda in the morning and afternoon, even midnight cravings, solved!

 

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#GerifiedPH: A Sweet-Sarap Afternoon with Regine and Nate

Started this post with OPM Classic Songs including Pangako by Regine Velasquez playing in the background and in the end, watched Regine’s Pangako Ikaw Lang (2001) movie with Aga Muhlach!

Learning that Ms. Regine and her son Nate is the new mommy-baby tandem endorsers of Jollibee’s Jolly Spaghetti and having the honor to grace the press launch, the first thing that came in my mind is a wish to see her sing live again! My latest performance of Ms. Regine was at the Morissete is Made concert, and their duet was the highlight of the night.

And Jollibee didn’t disappoint! Ms. Regine and Nate was introduced by host Ms. Christine Babao and they entered the stage singing in the tune I Can.

Group shot.jpg(From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan.

Newest Jolly Spaghetti endorsers Regine and Nate Alcasid share their most sweet-sarap moments They captured our real lives! Asias Songbird gushes about new Jollibee ad.

With an illustrious entertainment career spanning three decades, Regine Velasquez-Alcasid has done almost everything, including chart-topping singles and albums, blockbuster movies, high-rated TV shows, and sold-out concerts. But for the Asia’s Songbird—one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six- year-old son Nate.

Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.

In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.

This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. “The storyboard is so touching and very personal. It shows my different roles as Regine, but it also shows that my greatest one is being a mom, which is the most difficult yet most fulfilling role I have to play,” Regine shared.

Just like real life Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”

Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.

Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.

Sweet-Sarap bonding moments

Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it. One of their favorite bonding activities is to talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”

“We also play with toys but they’re not really toys,” Nate shared. “It’s called amenities!” “He loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”

Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.

“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.

“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”

It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.

“The Jolly Spaghetti’s unique sweet-sarap flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.” Jollibee Brand Manager Kat Silvoza talks about the sweet-sarap Jolly Spaghetti and how it has delivered countless sweet-saya moments na walang katulad to thousands of Filipino families throughout the decades.lcasid takes a photo with his favorite Jollibee.

Some of the netizens’ reaction to this Jollibee’s Jolly Spaghetti TVC: Sweet Sarap na Walang Katulad with Regine and Nate Alcasid:

Why does Jollibee always have to play on our heartstrings? This is endearing. It’s like saying, fame is nothing compared to the joy of having you in my life. – Mark Lee Gatchalian

So simple yet so meaningful. It’s true that being a good mother is the biggest accomplishment a woman can have in life. Like in Regine’s story, she’s already a queen and the most iconic Filipina singer before she became a mother but it only proves that more than all the praises, achievement and awards she received, it’s Nate who fulfilled her life completely. Nate is the reflection how good is Regine being a mother as she and Ogie raised him very well with God as the foundation. Kudos Jolibee! – Cruz Julius

I’ve seen many TVCs for Jollibee, but this one is such a heart warming, sweet and very realistic . . . Thank you ms. Regine and Nate. Thank you Jollibee – Ronald Lagan Bacaltos

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As for Dabibot and Kulayot, I just let them have Jolly Spaghetti because its one of our Jollibee drive-thru favorites paired with a chicken joy for lunch or a regular crispy fries for meryenda.

Jolly Spaghetti is a good source of energy that is particularly important for growing active children. Topped with cheese for calcium and meaty hotdog as source of protein!

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Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.

#GerifiedPH: Have an Extreme Bonding Experience with Seafood Island’s Blowout Boodle!

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Welcome summer with a big appetite! If you can’t go to the beach just yet, step in to your nearest Black Beard’s Seafood Island Restaurant to satisfy your seafood cravings in a unique very Filipino way!

Apart from the ambiance, live and fresh seafood offerings will make you feel like you’re on a seafood feast! And the wide variety of boodle set on banana leaves – well, it’s a gastronomic seafood treat!

Black Beard’s Seafood Island

Black Beard’s Seafood Island is the leading boodle Filipino Seafood dining restaurant in the Philippines that specializes on, well you guess it right, boodle-style banquet of seafood delight!

A lot of Asian countries are proud of their chopstick heritages but Filipinos are also proud with their hand-to-mouth eating etiquette locally known as mag-kamay (use of hand) wherein you use your right hand to scoop rice and viand in your four fingers, and you push the food inside your mouth using your thumb.

Black Beard’s Seafood Island is all about that – eating using your bare hands. Of course washing your hands thoroughly is a must, and I must say, Seafood Island restaurants are complete with washing basins with soap and plastic gloves to motivate the costumers to really try mag-kamay.

It is inspired by the military style of eating called Boodle Fight wherein soldiers lined up tables to cater the entire troop with food placed on top of banana leaves. Different kinds of viands are placed on top of hot steaming rice and just by using their bare hands, they aim to win this eating combat session with their big appetite!

Seafood Island carefully thought off different kinds of seafood viands, set them and placed on huge square wooden platter covered by banana leaves – definitely giving a different kind of bonding experience. When serving boodle, they also encourage the costumers to use their hand for that authentic eating-on-the-beach experience – deboning fish and cracking crab shells are more exciting when you use your hands!

The Blowout Boodle

This summer, Black Beard’s Seafood Islands has come up with another set of boodle called Blowout. As the name implies, it is basically all about celebrating something special! For one, if it’s your birth month, all you have to do is present a valid ID and you’ll automatically get 300 pesos off on the Blowout Boodle!

Chef Isaac explained the Filipino dishes included in the Blowout Boodle:

Celebrate with grandeur of crispy pata and crunchy fish crackers. For long life, Pancit Canton, colorful with crisp vegetables, lumpiang gulay, garlic bangus, filled stuffed squids, tortang talong with ensalada. Get the thrill going with sour broth of sinigang na ulo ng salmon, the classic kare kareng tadyang on steamed rice, and summer fruit slices of pineapple and watermelon.

For only Php2350.00, the Blowout Boodle is good for 5-7 pax, now you can have the extreme blowout bonding with friends and family!

Have the extreme blowout you’ve been craving for, and savor the celebration in a unique very Filipino way with Black Beard’s Seafood Island!

For more details and reservations, visit Seafood Island’s Official Website, http://www.seafoodisland.ph/ and Facebook Page, https://www.facebook.com/SeafoodIslandPH/.

#GerifiedPH: Perk Up your Morning with #BelVitaBreakfast

Eat breakfast at least 2 hours after waking up. That is how you could still consifer your breakfast healthy according to RND, Ms. Eden Rouela Ruta, Supervising Nutritionist-Dietician of Nutrition Foundation of the Philippines.

But let’s face it, living in the fast-paced world, who has the time to seat back, smell the aroma of your coffee beans while cooking your perfectly soft and round sunny-side up on a daily basis?

Exactly! That is why Mondelez Philippines introduces belVita breakfast biscuits for those frequent mornings on the go! If you woke up late and can’t squeeze time to cook, what more, to eat, then just grab a pack of belVita breakfast biscuit and you could eat breakfast while battling traffic on EDSA or humans in MRT!

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For a convenient and delicious mornings, belVita is a delicious breakfast biscuit specially designed to help meet the morning energy needs of consumers and keep up with their fast-paced lifestyles!

Enjoy a delicious breakfast every morning even while on-the-go as the well-loved breakfast biscuit that has helped energize consumers all over the world finally makes its debut in the Philippines.

BelVita is the first-ever breakfast biscuit from Mondelez Philippines which aims to address consumers’ growing needs for convenient and delicious well-being snacks.

Expanding in the well-being space

“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion. We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.

Just like any young Filipino couple, Karylle and Yael live a hectic and active lifestyle. With their life goals, they know that breakfast is very important. It’s the time they get their energy for a long list of activities ahead. “Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try to eat a balanced breakfast every morning. So we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jumpstart our day,” Karylle shared.

Karylle and Yael’s Marriage and Mornings here.

As for the taste, Yael likes how tasty and easy it is for him to have his breakfast. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a delicious, healthy and convenient breakfast, it’s the perfect go-to,” Yael mused. With their jampacked days, Karylle and Yael turn to belVita as their breakfast staple, making them the perfect couple to introduce and endorse the brand to the Philippine market.

Specially created for breakfast

Several studies confirm that this accelerated shift to convenient well-being products in the snack industry is well-founded. Reference from the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013identified 1 out of 5 adults in Philippines tend to skip breakfast.  It is also noted in the Food and Nutrition Research Institute 2013 Dietary Survey that only a third or 31.5% of households in urban areas are able to meet their energy requirements for the day. And in the National Capital Region, 1 in 10 or 13% of households consume their breakfast outside their homes. “Belvita is specially designed for breakfast,” said Princess Landicho, belVita Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kickstart your morning with energy. It is also a great on-the-run snack because of its convenient packaging.”

“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc. And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutritional quality of our cereal ingredients,” Landicho added.

First launched in 2011 in the United Kingdom as a breakfast biscuit, this global breakfast icon is sold in more than 50 countries. Locally, belVita is available in two flavors: Milk and Cereal, and Honey and Chocolate. BelVita is also purposely packaged to help consumers exercise portion control. It is available in a 4-pack box with an SRP of P30.50 and the single 20g pack worth P8.25 that contains two delicious and filling biscuits. Delicious and nutritious, each piece can be part of a convenient breakfast to give energy for a packed day ahead.

Pair it with a fruit, be it banana or an apple, and a tetra milk and you’re ready to go! belVita Breakfast is specially developed by belVita’s very own nutritionists; gently baked to preserve the nutritional values of selected cereals, whole grains and 8 important vitamins and minerals (Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Niacin, Vitamin B12 and Calcium) to power up your day!

The launch was held at B Hotel in Quezon City last February 20 wherein artist and singer, Daryl Ong started the event by serenading the audience. It was followed by a short presentation by Ms. Eden, a cook and a registered nutritionist and dietitian who talked about the importance of breaking the fast right, followed by Mondelez Philippines Biscuit Category Manager, Ms. Ana Sapitan who talked about how belVita reached the Philippine shores. Last presentation was Ms. Princess Landicho, Mondelez Philippines Brand Manager who unveiled to us the two variants of belVita Breakfast Biscuits – Cereal & Milk, which is now available nationwide, and Honey & Chocolate coming soon! The event was hosted by Ms. Issa Litton who introduced us to the couple, Karylle & Yael – the new couple faces of belVita Philippines!

More photos of the event here.

Aside from discussing their everyday morning routine and how thru belVita they achieve the energy they needed through out their hectic schedules, they also played a game with selected audience to see how belVita could help you win the game! Guess who won? It’s the wife. It’s always the wife! Haha Kidding aside, Yael was very game in posing and well surrendered to his wife.

Last part of the event was the Q&A. Find out Yael Yuzon‘s favorite belVita spread and how many #belVitabreakfast can Karylle eat in one sitting on the video below!

Yes, #belVita could be added to your school kids lunch box, too! But, is belVita Philippines recommended for elderlies and people with conditions such as diabetis and G6PD? Watch the video as #belVitaBreakfastBiscuits’ very own nutritionist from Malaysia answered our #gerifiedph questions! #belvitabreakfast

Thank you so much Castro PR and belVita Philippines for having me! Know more, like and follow belVita Philippines on Facebook (https://www.facebook.com/belVita) and at Instagram (@belvitaPH).

#GerifiedPH: #StrawberryChocoLovers

CatDog – is an American animated television series for Nickelodeon that depicts the life of conjoined brothers, with one half being a cat and the other a dog. The two protagonists  deal with the unique challenges of their existence.

Joker and Harley Quinn – Harley Quinn is the frequent accomplice and lover of the Joker, whom she met while working as a psychologist at Gotham City’s Arkham Asylum, where the latter was a patient. Together they combined a classic evil duo that Batman needs to combat to protect the city of Gotham.

Suit and Tie – The bride may wear whatever fits her body type: Ballgown, A-line, Trumpet, Sheath, and Mermaid to name a few, but the groom’s classic attire for this once in a lifetime event would be a suit and tie combo.

Sherlock Holmes and Doctor Watson – 221B Baker Street is where these friends and flatmates lived while doing a very good job in investigating cases that runs on forensic science, proficiency with observation, and logical reasoning in a battle of wits and brawn with a nemesis whose plot is a threat to all of England.

CharDawn – Before Aldub, JaDine and KathNiel there was CharDawn. Richard Gomez and Dawn Zulueta were part of a popular love team in the ’90s and also previously dated. This classic love team did a comeback in 2015  in the highly anticipated movie The Love Affair.

Classic is something that has been judged over a period of time to be of the highest quality and outstanding of its kind that it also became a remarkably and instructively typical.

Jollibee’s Strawberry Choco Sundae

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Strawberry and Chocolate are two of the classic flavors of a sundae and with this in mind, Jollibee’s first sundae innovation this 2018 is the fusion of these two classic flavors!

The all-new Strawberry Choco Sundae takes Jollibee’s classic vanilla soft-serve to a whole new level by topping it with a layer of indulgent chocolate fudge and delectable strawberry syrup. To finish it off, Jollibee even added a crunchy chocolate coating and chunks of chewy brownies for contrasting textures. The result is a well-rounded dessert treat that delivers a full-bodied, indulgent experience with every scoop.

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(L-R) Celina Tan, Brand PR and Engagement Specialist; Cat Trivino, Brand PR and Engagement Manager;  Kay Segismundo, Senior Marketing manager for Complementary Products; Ralph Rebulanan, Assistant Brand Manager for Complementary Products and Shaun Si, Assistant Brand Manager for Complementary Products

We ended the event on a sweet note, Leanne and Naara performed several classic covers and we also get the chance to hear some of their original songs as well while we melt away our Strawberry Choco Sundae in our mouths!

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Again – Leanne and Naara

Thank you for the sweet treat, Jollibee!

Get the Jollibee Strawberry Choco Sundae for only Php39.00!

#GerifiedPH: #Lucky2018

Can we really ever rely on luck? Luck is usually tagged along as the success out of a random unexpected turn of event or chance. Albeit luck on our side isn’t a 100% guarantee, we can always make our chances bigger – if we keep a positive lookout, certain actions to keep us closer to our goals, also, a slice of Shakey’s pizza in one hand won’t hurt!

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Get two large Thin Crust pizzas, two platters of pasta, ten pieces of Chicken ‘n’ Mojos, ten pieces Mozzarella sticks, a platter of salad, and two pitchers of iced tea. And this year, there’s the new addition to their pasta choices – Bacon & Cheese Fusilli Pasta, a delicious creamy blend of parmesan, mozzarella and cheddar, plus crispy bacon bits baked with fusilli pasta! On top of all the fun, you also get a free SuperCard! Experience the full #Lucky2018 by Shakey’s with this sweet deal only for P2,018.
Remember, you can achieve your goals easier with your stomach full! Set the goals and make a step forward with a #ShakeysPizza in one hand!
To learn more about the 2018 Meal Deal, visit their website www.shakeyspizza.ph, their official Facebook page www.facebook.com/ShakeysPH/ and Instagram page www.instagram.com/shakeysph.

 

#GerifiedPH: Heinz Apple Cider Vinegar – Uses, Recipes and Benefits

If you want to improve your health, and have a cleaner eating habit, you may want to introduce apple cider vinegar on your family’s diet.

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The year was 1869, Heinz started to gather up apples, fermented it and produce apple cider vinegar.

This naturally good ACV is ultra-filtered hence this concoction of apple juice diluted in water is sparkling with clarity with 0 Calories.

Diluted to 5% acidity, Heinz ACV is bottled at peak freshness having a uniform pickling of 50 grains table strength.

Heinz Apple Cider Vinegar begins with fine quality apples and crystal clear water, guaranteed to have the full 5% acidity required for successful canning and pickling.

Ingredients:
Made from the juice of apples diluted with water to a uniform pickling and table strength of 5%(50 grains) acidity.

This particular filtered Heinz Apple Cider Vinegar is clean and has a mellow flavor. Ideal for salads, marinades and other home-cooked recipes and aside from using it on our dishes, I also tried this as a medicinal concoction. Even when filtered, meaning without the mother, I personally saw and gained the health benefits.

Morning Tonic

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Concoction: A shot of Heinz apple cider vinegar, half-spoon of baking soda and a spoonful of pure honey on a glass of 200ml of water.

“The old vinegar barrel lying in the cellar, or at the side of the barn for three or four years, has been supplanted by appliances that retain the natural flavor of the fruit and keep it free from impurities of all kinds. Cleanliness, purity and wholesomeness – the secret of H.J Heinz Company’s great success in making vinegar.”

You may adjust the sizes according to your preferred taste. Since apple cider vinegar is a bit harsh on our teeth’s enamel, it is advisable to use straw in sipping this concoction.

What I noticed after incorporating this drink in my morning routine, is that, it’s like a natural tonic. It energizes me for a whole day’s work and I noticed that my cyst/lump on my forearm reduced in size Aside from that, Heinz apple cider vinegar is perfect for brine.

Young Ginger in Heinz Apple Cider Brine

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Our latest homemade brine is this young ginger apple cider brine. What we did was cut thin slices of washed and peeled young ginger and submerge it on Heinz apple cider with salt and mascovado. This is a healthy side dish for fried fish.

Since prevention is better than cure, it just follows that we should make our food our medicine! Introduce the healthy lifestyle to the family, starting with Heinz Apple Cider Vinegar!