A Nation of Champs, A World of Opportunities: MILO Philippines Launches Road to Barcelona Year 2

MILO Philippines opened year two of Road to Barcelona, the brand’s values-driven program in partnership with globally-renowned football club, FC Barcelona (FCB) during the recent press launch held in the MILO Stadium of Kidzania Manila. Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp in football hotbed, Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will participate in the world-class football camp for a chance to join the life-changing champion experience in Spain, the home of FC Barcelona.

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MILO and FC Barcelona believe in the shared HEART values (humility, effort, ambition, respect, and teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall development. The global partnership aims to bring world-class opportunities to nourish ambitions and build a nation of champions through sports. Participants of the program are chosen via a nomination from their coaches who will vouch for both their character and talent.

 

Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth development program. The two-day training camp which features theoretical and practical sessions on how to play the Barca way is free of charge—a privilege for the qualified young players. It will give them the kind of training that only FCB can offer to aid in their continued development, progress Philippine football, and further inspire Filipinos to be champions on and off the field.

MILO SSC 7Milo is giving children with interest in football a chance to enhance their skills and establish values through sports so they can win in life. #buildingchampions 

One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has some of the most passionate and talented young players in the country, and we hope that this Road to Barcelona camp can foster the right values and grow their appreciation for the sport and everything they learn from it.”

 

“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program with even more children in the region, because we believe that these experiences can encourage them to pursue their passion for the sport and nourish their ambitions,” said Willy de Ocampo, Vice President, Nestle Philippines, Inc.

 

The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.

 

Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with special activities that will hone their skills, encourage them to make new friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the Barca way.

 

MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more kids into sports and help advance Philippine football with FC Barcelona. Our goal for this year is to further enrich the ‘Road to Barcelona’ experience  by reaching more Filipino kids and reinforcing the values that encourage more kids to dream big and become champions in life.”

 

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About Nestlé MILO

MILO is the world’s leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials vitamins and minerals that promote the holistic development of children around the world. For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

               

 

About FC Barcelona

FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current President, Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport.

 

The Club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world. The Club is now a global brand and a giant in the sports world.

 

FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have also made it one of the most successful. The many famous victories and the Club’s all-time greats (Kubala, Cruyff, Maradona, Romário, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy.

Myths and facts about weight-loss supplements

Losing weight requires a lot of dedication and hard work and may involve physical and emotional costs. It is hardly surprising that many prefer the easy route by taking weight-loss supplements. While almost all weight-loss supplements are marketed as beneficial for the body, some may actually be harmful to one’s health.

 

Nutrition experts debunk certain claims about weight-loss supplements and reveal possible health risks.

 

Myth #1: Weight-loss supplements are approved by the United States Food and Drug Administration (FDA).

Truth: The US FDA does not have the authority to review dietary supplement products for safety and effectiveness before they are marketed. It only steps in when a “dietary supplement” is found to contain harmful substances.

 

Myth #2: Weight-loss supplements alone are enough to lose pounds.

Truth: Weight-loss supplements cannot substitute for healthy eating and regular exercise. Many weight-loss supplements’ labels include a disclaimer that they do not guarantee a specific weight-loss benefit, that individual results may vary and, to get the most benefit, they must be combined with proper diet and exercise.

 

Myth #3: Supplements like Hoodia, green tea and bitter orange aid in weight loss.

Truth: Green tea, bitter orange and the African herb hoodia have not been scientifically proven to burn fat. In fact, hoodia has not been studied in humans. It is also unclear if it curbs appetite. Green tea contains a fair amount of caffeine, which may result in some weight loss initially, but it will not burn fat. Too much caffeine can affect the heart rhythm and disturb sleep. Bitter orange has synephrine, an alkaloid found in plants, that can be dangerous to health as it increases heart rate and blood pressure.

 

Myth #4: “Natural” is safe.

 

 

 

While some supplements may result in weight loss in the short term, they may have long-term adverse effects on the body, which may not be able to handle the stress of dramatic weight loss or process artificial food and supplements. They may be unsafe for those with existing medical conditions or those who need to lose a lot of weight.
If you feed your body the right kinds of food, avoid unhealthy snacks and adopt other healthy habits, you should be able to rebalance and reboot your metabolism naturally. Nothing beats fresh and good food to improve health and promote healthy weight loss.

 

Kim Chiu and Paulo Avelino Conquered Big Days with Berocca!

A fast-paced lifestyle is often filled with physically exhausting and mentally-draining activities. For spirited men and women , Big Days can mean the challenges they go through every single day – the rush hour traffic in the morning, beating deadlines and targets at work, while having enough energy to go to the gym or go out with friends after!
And a great way to conquer big days is with BEROCCA everyday!

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Celebrities Kim Chiu and Paulo Avelino, like many of us today, also lead very active lifestyles. For them, every day is a Big Day, each with their varied commitments aside from very demanding production schedules for TV shows and movies. Kim also does Muay Thai and trains for triathlons, as well as helps out with their family business, and still goes out for occasional trips abroad with family and friends.
Paulo on the other hand has a passion for riding motorbikes, works out to maintain his physique, all while making sure to have time for date nights.
The two have enough energy to keep a healthy balance of work and “me” time with the help of Berocca.
That’s because the Vitamin B-complex in Berocca helps release the energy from the food we eat, and we need to replenish especially when doing physical challenges or even when under emotional stress.
Berocca’s combination is unique because aside from Vitamin B – complex, it also has vitamin C plus calcium, magnesium and zinc that is clinically proven to give increased physical energy and mental sharpness to help you conquer Big Days.
With its aim to support and sustain consumers with their everyday challenges, Berocca recently launched concluded its #ConquerBigDays campaign last May 06 at the SM Megamall Activity Center with Kim and Paulo.
Five big game stations that challenged guests’ physical energy and mental sharpness were situated around the area:
Build Your Big Day Mega Tetris, Conquer Your Commute Ball Pit, Score Big at Work Basketball, Pick Your Priorities Giant Jenga, and The Final Stretch Bungee Run.
Each team, composed of media, influencers, and promo winners, and headed led
by Kim and Paulo, went head to head in each station.
With the help of Berocca, both teams were able to complete all challenges and go on with  eir big days. In the end, Team Kim emerged victorious, conquering all game stations head but Team Paulo definitely did not make it easy.
Just like Kim and Paulo, you can easily conquer you big days anytime, anywhere with the help of the new Berocca singles pack.
For only P22.50 SRP, it can help give you the extra energy and mental alertness that can beat deadlines and juggle schedules. Grab it now in all major drugstores nationwide!
#ConquerBigDays with Berocca!
For more information, find Berocca on Facebook (www.facebook.com/BeroccaPh)
and on Instagram (@BeroccaPh).
Check out and share the Berocca experience with the hashtags #BeroccaPH and #ConquerBigDays.
Multivitamins and Minerals is the generic name of Berocca Performance. Per DOH – FDA – CDRR Permit No. 052 s. 2018.

#GerifiedPH: Perk Up your Morning with #BelVitaBreakfast

Eat breakfast at least 2 hours after waking up. That is how you could still consifer your breakfast healthy according to RND, Ms. Eden Rouela Ruta, Supervising Nutritionist-Dietician of Nutrition Foundation of the Philippines.

But let’s face it, living in the fast-paced world, who has the time to seat back, smell the aroma of your coffee beans while cooking your perfectly soft and round sunny-side up on a daily basis?

Exactly! That is why Mondelez Philippines introduces belVita breakfast biscuits for those frequent mornings on the go! If you woke up late and can’t squeeze time to cook, what more, to eat, then just grab a pack of belVita breakfast biscuit and you could eat breakfast while battling traffic on EDSA or humans in MRT!

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For a convenient and delicious mornings, belVita is a delicious breakfast biscuit specially designed to help meet the morning energy needs of consumers and keep up with their fast-paced lifestyles!

Enjoy a delicious breakfast every morning even while on-the-go as the well-loved breakfast biscuit that has helped energize consumers all over the world finally makes its debut in the Philippines.

BelVita is the first-ever breakfast biscuit from Mondelez Philippines which aims to address consumers’ growing needs for convenient and delicious well-being snacks.

Expanding in the well-being space

“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion. We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.

Just like any young Filipino couple, Karylle and Yael live a hectic and active lifestyle. With their life goals, they know that breakfast is very important. It’s the time they get their energy for a long list of activities ahead. “Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try to eat a balanced breakfast every morning. So we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jumpstart our day,” Karylle shared.

Karylle and Yael’s Marriage and Mornings here.

As for the taste, Yael likes how tasty and easy it is for him to have his breakfast. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a delicious, healthy and convenient breakfast, it’s the perfect go-to,” Yael mused. With their jampacked days, Karylle and Yael turn to belVita as their breakfast staple, making them the perfect couple to introduce and endorse the brand to the Philippine market.

Specially created for breakfast

Several studies confirm that this accelerated shift to convenient well-being products in the snack industry is well-founded. Reference from the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013identified 1 out of 5 adults in Philippines tend to skip breakfast.  It is also noted in the Food and Nutrition Research Institute 2013 Dietary Survey that only a third or 31.5% of households in urban areas are able to meet their energy requirements for the day. And in the National Capital Region, 1 in 10 or 13% of households consume their breakfast outside their homes. “Belvita is specially designed for breakfast,” said Princess Landicho, belVita Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kickstart your morning with energy. It is also a great on-the-run snack because of its convenient packaging.”

“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc. And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutritional quality of our cereal ingredients,” Landicho added.

First launched in 2011 in the United Kingdom as a breakfast biscuit, this global breakfast icon is sold in more than 50 countries. Locally, belVita is available in two flavors: Milk and Cereal, and Honey and Chocolate. BelVita is also purposely packaged to help consumers exercise portion control. It is available in a 4-pack box with an SRP of P30.50 and the single 20g pack worth P8.25 that contains two delicious and filling biscuits. Delicious and nutritious, each piece can be part of a convenient breakfast to give energy for a packed day ahead.

Pair it with a fruit, be it banana or an apple, and a tetra milk and you’re ready to go! belVita Breakfast is specially developed by belVita’s very own nutritionists; gently baked to preserve the nutritional values of selected cereals, whole grains and 8 important vitamins and minerals (Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Niacin, Vitamin B12 and Calcium) to power up your day!

The launch was held at B Hotel in Quezon City last February 20 wherein artist and singer, Daryl Ong started the event by serenading the audience. It was followed by a short presentation by Ms. Eden, a cook and a registered nutritionist and dietitian who talked about the importance of breaking the fast right, followed by Mondelez Philippines Biscuit Category Manager, Ms. Ana Sapitan who talked about how belVita reached the Philippine shores. Last presentation was Ms. Princess Landicho, Mondelez Philippines Brand Manager who unveiled to us the two variants of belVita Breakfast Biscuits – Cereal & Milk, which is now available nationwide, and Honey & Chocolate coming soon! The event was hosted by Ms. Issa Litton who introduced us to the couple, Karylle & Yael – the new couple faces of belVita Philippines!

More photos of the event here.

Aside from discussing their everyday morning routine and how thru belVita they achieve the energy they needed through out their hectic schedules, they also played a game with selected audience to see how belVita could help you win the game! Guess who won? It’s the wife. It’s always the wife! Haha Kidding aside, Yael was very game in posing and well surrendered to his wife.

Last part of the event was the Q&A. Find out Yael Yuzon‘s favorite belVita spread and how many #belVitabreakfast can Karylle eat in one sitting on the video below!

Yes, #belVita could be added to your school kids lunch box, too! But, is belVita Philippines recommended for elderlies and people with conditions such as diabetis and G6PD? Watch the video as #belVitaBreakfastBiscuits’ very own nutritionist from Malaysia answered our #gerifiedph questions! #belvitabreakfast

Thank you so much Castro PR and belVita Philippines for having me! Know more, like and follow belVita Philippines on Facebook (https://www.facebook.com/belVita) and at Instagram (@belvitaPH).

HERBALIFE NUTRITION-SPONSORED ATHLETE CRISTIANO RONALDO NAMED BEST FIFA MEN’S PLAYER FOR SECOND CONSECUTIVE YEAR

International football super star Cristiano Ronaldo, an Herbalife Nutrition-sponsored athlete since 2013, was recently named “The Best FIFA Men’s Player” for the second consecutive year.

The award was determined through a combined voting process that included the votes of team captains and managers from national teams all around the globe, an online public ballot of football fans, and votes by a select group of global media representatives.

“Cristiano proves once again that his dedication on the field and commitment to nutrition has elevated him to the top of his game, earning him one of FIFA’s top honors, The Best Men’s Player Award,” said Rich Goudis, CEO of Herbalife Nutrition.

Ronaldo, named the most famous athlete in the world by ESPN, adds to other major awards and accomplishments in 2017. He won the 2016/17 UEFA Men’s Player of the year for the second consecutive year, after once again leading Real Madrid to the UEFA Champions League title and finishing as the top goal scorer, as well as helping his team win the Spanish La Liga cup. In 2017, he also became the first player to score 100 goals in UEFA Champions League and European competitions.  He currently holds four Ballon d’ Or titles, the annual football award presented by France Football, and is in the running this year for his fifth.

Herbalife Nutrition-sponsored athletes use Herbalife® products before, during and after training and games. As part of its ongoing commitment to improving sports nutrition and performance, Herbalife Nutrition launched Herbalife24® CR7 Drive in collaboration with Cristiano Ronaldo, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels.

Herbalife Nutrition supports more than 190 athletes worldwide. To learn more about Herbalife Nutrition sponsored athletes, visit http://iamherbalife.com/blog/athletes. To receive the latest company updates from Herbalife Nutrition, follow @HerbalifeNews.

About Herbalife:

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. We have been on a mission for nutrition – changing people’s lives with great nutrition products & programs – since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. We offer high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Our targeted nutrition, weight management, energy, fitness and personal care products are available exclusively to and through dedicated Herbalife Nutrition distributors in more than 90 countries. Through our corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and our Casa Herbalife programs to help bring good nutrition to children in need. We are also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife Nutrition has over 8,000 employees worldwide, and is traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.5 billion in 2016. To learn more, visit Herbalife.com or IAmHerbalife.com. Financial information is available on ir.herbalife.com.

Herbalife Nutrition Launches New Tastes of Formula 1 Shake Cookies and Cream, Herbal Aloe Concentrate Mandarin in The Philippines

Herbalife Nutrition, a global nutrition company, has recently launched two new exciting additions to its product line-up in the country: a new favor of Formula 1 Nutritional Shake Mix – Cookies and Cream, and Herbal Aloe Concentrate Mandarin.

“Formula 1 Nutritional Shake Mix is our flagship product and the new Cookies and Cream flavor will surely capture the taste buds of our Filipino consumers. We’re equally excited for Herbal Aloe Concentrate Mandarin, with its refreshing taste and nutritional benefits,” said Mr. Rosalio Valenzuela, General Manager of Herbalife Nutrition Philippines. “As a purpose driven company aimed at making the world we live in healthier and happier, we will continue to offer great tasting, high-quality nutrition products to help people get the right balance of healthy nutrition everyday.”

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The launch event was held at the Herbalife Nutrition Philippines Corporate Office in Bonifacio Global City Taguig. It features an exercise routine led by Herbalife Fitness Coach Dwan Abantao, a wellness evaluation, a live demonstration on how to prepare Herbalife Formula 1 Shake, and a sharing on the results of the 2017 Balanced Nutrition Survey – spanning 15 Asia Pacific countries including the Philippines.

Herbalife Formula 1 Shake provides balanced nutrition through an optimum mix of high quality protein, vitamins, minerals and fibers. It is recommended for people seeking an easy-to-prepare healthy, balanced meal to support their daily nutrition, and is also available in Dutch Chocolate, Wild Berry, and French Vanilla flavors in the Philippines.

Herbal Aloe Concentrate (HAC) Mandarin flavor is made from aloe vera concentrate with natural mandarin flavor. It complements the established Herbal Aloe Concentrate mango flavor, and likewise prioritizes healthy digestion.

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About Herbalife

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition – changing people’s lives with great nutrition products & programs – since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. We offer high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Our targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife Nutrition members in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. The Company is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

The company has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE:HLF) with net sales of approximately US$4.5 billion in 2016. To learn more, visit Herbalife.com or IAmHerbalife.com.

The company also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.