Eat breakfast at least 2 hours after waking up. That is how you could still consifer your breakfast healthy according to RND, Ms. Eden Rouela Ruta, Supervising Nutritionist-Dietician of Nutrition Foundation of the Philippines.
But let’s face it, living in the fast-paced world, who has the time to seat back, smell the aroma of your coffee beans while cooking your perfectly soft and round sunny-side up on a daily basis?
Exactly! That is why Mondelez Philippines introduces belVita breakfast biscuits for those frequent mornings on the go! If you woke up late and can’t squeeze time to cook, what more, to eat, then just grab a pack of belVita breakfast biscuit and you could eat breakfast while battling traffic on EDSA or humans in MRT!
For a convenient and delicious mornings, belVita is a delicious breakfast biscuit specially designed to help meet the morning energy needs of consumers and keep up with their fast-paced lifestyles!
Enjoy a delicious breakfast every morning even while on-the-go as the well-loved breakfast biscuit that has helped energize consumers all over the world finally makes its debut in the Philippines.
BelVita is the first-ever breakfast biscuit from Mondelez Philippines which aims to address consumers’ growing needs for convenient and delicious well-being snacks.
Expanding in the well-being space
“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion. We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.
Just like any young Filipino couple, Karylle and Yael live a hectic and active lifestyle. With their life goals, they know that breakfast is very important. It’s the time they get their energy for a long list of activities ahead. “Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try to eat a balanced breakfast every morning. So we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jumpstart our day,” Karylle shared.
Karylle and Yael’s Marriage and Mornings here.
As for the taste, Yael likes how tasty and easy it is for him to have his breakfast. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a delicious, healthy and convenient breakfast, it’s the perfect go-to,” Yael mused. With their jampacked days, Karylle and Yael turn to belVita as their breakfast staple, making them the perfect couple to introduce and endorse the brand to the Philippine market.
Specially created for breakfast
Several studies confirm that this accelerated shift to convenient well-being products in the snack industry is well-founded. Reference from the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013identified 1 out of 5 adults in Philippines tend to skip breakfast. It is also noted in the Food and Nutrition Research Institute 2013 Dietary Survey that only a third or 31.5% of households in urban areas are able to meet their energy requirements for the day. And in the National Capital Region, 1 in 10 or 13% of households consume their breakfast outside their homes. “Belvita is specially designed for breakfast,” said Princess Landicho, belVita Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kickstart your morning with energy. It is also a great on-the-run snack because of its convenient packaging.”
“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc. And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutritional quality of our cereal ingredients,” Landicho added.
First launched in 2011 in the United Kingdom as a breakfast biscuit, this global breakfast icon is sold in more than 50 countries. Locally, belVita is available in two flavors: Milk and Cereal, and Honey and Chocolate. BelVita is also purposely packaged to help consumers exercise portion control. It is available in a 4-pack box with an SRP of P30.50 and the single 20g pack worth P8.25 that contains two delicious and filling biscuits. Delicious and nutritious, each piece can be part of a convenient breakfast to give energy for a packed day ahead.
Pair it with a fruit, be it banana or an apple, and a tetra milk and you’re ready to go! belVita Breakfast is specially developed by belVita’s very own nutritionists; gently baked to preserve the nutritional values of selected cereals, whole grains and 8 important vitamins and minerals (Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Niacin, Vitamin B12 and Calcium) to power up your day!
The launch was held at B Hotel in Quezon City last February 20 wherein artist and singer, Daryl Ong started the event by serenading the audience. It was followed by a short presentation by Ms. Eden, a cook and a registered nutritionist and dietitian who talked about the importance of breaking the fast right, followed by Mondelez Philippines Biscuit Category Manager, Ms. Ana Sapitan who talked about how belVita reached the Philippine shores. Last presentation was Ms. Princess Landicho, Mondelez Philippines Brand Manager who unveiled to us the two variants of belVita Breakfast Biscuits – Cereal & Milk, which is now available nationwide, and Honey & Chocolate coming soon! The event was hosted by Ms. Issa Litton who introduced us to the couple, Karylle & Yael – the new couple faces of belVita Philippines!
More photos of the event here.
Aside from discussing their everyday morning routine and how thru belVita they achieve the energy they needed through out their hectic schedules, they also played a game with selected audience to see how belVita could help you win the game! Guess who won? It’s the wife. It’s always the wife! Haha Kidding aside, Yael was very game in posing and well surrendered to his wife.
Yes, #belVita could be added to your school kids lunch box, too! But, is belVita Philippines recommended for elderlies and people with conditions such as diabetis and G6PD? Watch the video as #belVitaBreakfastBiscuits’ very own nutritionist from Malaysia answered our #gerifiedph questions! #belvitabreakfast
Thank you so much Castro PR and belVita Philippines for having me! Know more, like and follow belVita Philippines on Facebook (https://www.facebook.com/belVita) and at Instagram (@belvitaPH).